Discover how customer reviews can boost your storage facility's occupancy rate and revenue. Customer reviews can also improve your website's organic search engine ranking. To learn more, visit our website! https://www.storageinternetmarketing.com/reputation-management-customer-reviews/

1. The Power of Customer Reviews &
The Importance of Reputation Management
Presented by:
Jeanne Dotson
Director of Internet Marketing Strategy
jdotson@storageinternetmarketing.com
(407) 392-2328

2. THE POWER OF CUSTOMER REVIEWS &
THE IMPORTANCE OF REPUTATION MANAGEMENT
Jeanne Dotson
Director of Internet Marketing Strategy
I have over 20 years of Marketing experience, with a
specific focus on Internet Marketing for the last 14 years.
My passion is to utilize my marketing expertise to find
innovative, targeted and cost effective solutions for our
clients.

4. WHY ARE CUSTOMER REVIEWS SO IMPORTANT?
• 91% of consumers regularly or occasionally read
online reviews
Source: BrightLocal

5. WHY ARE CUSTOMER REVIEWS SO IMPORTANT?
88% of consumers say they trust online
reviews as much as personal
recommendations
Source: BrightLocal

6. WHY ARE CUSTOMER REVIEWS SO IMPORTANT?
90% of participants’ buying decisions
were influenced by good reviews they
found online and 86% by negative
reviews
Source: Zendesk

7. AUDIENCE QUESTION

8. THE BENEFITS OF CUSTOMER REVIEWS
• They help increase organic rankings
• Help increase click through rates
• Increase credibility or trust
• Help to understand your customers

9. HELP INCREASE ORGANIC RANKINGS
• Customer reviews play an important role today for organic
search rankings in search engines
• Search engines see reviews as relevant and unique content

10. HELP INCREASE CLICK THROUGH RATE
• People who read online reviews are
much more likely to click on those
organic listings
• Having star ratings next to your listing
on the SERPs can increase your click
through rate by 10% - 20%
Source: Distilled

11. HELP INCREASE CREDIBILITY OR TRUST
• Positive reviews give potential customers who aren’t
familiar with your business or facility an instant sense of
trust
• Can make smaller facilities seem more established

12. HELP UNDERSTAND YOUR CUSTOMERS
• See reviews as a great way to better
understand the needs of your customers
• Reviews allow you to see the good and the
bad sides of your business
• Reviews help to better serve your
customers in the future

13. WHAT IS MOST IMPORTANT TO
CUSTOMERS ABOUT REVIEWS?
Source: BrightLocal
• 58% of consumers pay most attention to
overall star rating
• Sentiment of reviews is the second most
important factor at 47%
• The recency of reviews is also important,
coming in third at 41%

14. HOW DO I START GETTING REVIEWS?
• Facebook
• Google
• Yelp
• FourSquare
Set Up Profiles on Multiple Review Sites

15. AUDIENCE QUESTION

16. ARE CUSTOMERS WILLING TO GIVE
REVIEWS?
Source: BrightLocal
• 7 out of 10 consumers will leave a review for a
business if they're asked to

17. WHEN IS THE BEST TIME TO ASK FOR A
REVIEW?
• After a customer has completed the rental process or
a transaction
• After you have helped a customer or answered a
question from a customer
• After a customer has made a payment
• After any successful interaction with a customer

18. WHERE CAN YOU ASK FOR A REVIEW?
• On your website
• Link to them from your social media pages
• Put them in the body of your emails
• Put them in your email signature
• Have signage up at your facility or business

19. HOW TO HANDLE BAD REVIEWS
• Don’t overreact to a bad review
• It may indicate a problem
• Answer the person who placed the bad review and
provide a solution to their issue
• Most consumers expect to see both good and bad
reviews

20. HOW DO YOU MONITOR YOUR REVIEWS?
• Notifies you when you have a new review
• Allows you to see or monitor your reviews from different
review sites all from one dashboard
• Allows you to quickly respond to reviews
• Allows you to post reviews on your website
Reputation Management Tool

21. CUSTOMER REVIEW TAKEAWAYS
• Consumers rely heavily on customer reviews when making
purchasing decisions
• Search engines also factor in customer reviews when it
comes to organic rankings of businesses
• It is important for businesses to actively collect customer
reviews
• It is equally important to monitor and respond to reviews

22. WEBINAR ATTENDEE OFFER
50% off the Set-Up Fee for TSG’s
Reputation Management Tool
Offer Valid Through: 3/24/17

23. THE POWER OF CUSTOMER REVIEWS &
THE IMPORTANCE OF REPUTATION MANAGEMENT
Q/A

24. THE POWER OF CUSTOMER REVIEWS &
THE IMPORTANCE OF REPUTATION MANAGEMENT
Contact:
Jill Baker
Director of Sales
jbaker@storagegroupinc.com
(720) 218-1196
www.storageinternetmarketing.com