Mobility is essential for accessing jobs, healthcare, and education. Central Ohio is growing rapidly and experiencing increased traffic congestion. This document discusses mobility challenges and solutions from the perspectives of transportation providers and local communities. It provides examples of on-demand transit pilots and shuttles that improve access to jobs. The future of mobility will involve more compact development, multi-modal corridors, and mobility innovations to accommodate population growth while preserving open spaces and lowering costs and environmental impacts. Partnerships across sectors are key to implementing the region's long-term mobility vision.

1. D E C E M B E R 6 , 2 0 1 9
Move the Employee to the Job or
the Job to the Employee?

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1. Why mobility matters
2. Mobility provider perspective
3. Community investments in mobility
4. The future of mobility in Central Ohio
5. Question & Answer
agenda
Today’s
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Why mobility matters
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Mobility is essential to access:
 Jobs
 Healthcare
 Education
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25th Most Congested City in the
United States
Drivers lost an average of 71
hours in congestion
Congestion cost the average
driver $990
Time lost to traffic congestion
increased 6%; tied for 5th highest
increase behind Nashville,
Orlando, Tampa, and Atlanta
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Source: INRIX 2018 Global Traffic Scorecard

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Mobility provider perspective
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Director of Operations, EmpowerBus
C o n o r W i l l i s
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Recruiting and retaining a dependable workforce
Problem
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$13-$17 per hour
Lose approximately $5,000 per full time worker
600 workers 30% Turnover rate $5,000 Cost
$900,000 annual turnover cost
Cost of the Problem
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Efficient and reliable transportation to & from work
Problem
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10. Rider
Challenge

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Clusters of
workforce
ready citizens
Dignified,
reliable,
on-time
transportation
Employment
opportunities
Decreased
losses &
increased
stability
How EmpowerBus Works
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Analysis Education WorkforceTechnology
The EmpowerBus Way
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Data Exchange Cluster Analysis Propose Routes
Enrollment & Launch
Analysis
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EmpowerBus Route
EmpowerBus Depot
Employer Facility
Stop Location
Employee: NO Vehicle Access
Employee: Vehicle Access
Highways
EmpowerBus Route
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What is the Opportunity?
EmpowerBus Depot
Employer Facility
Stop Location
Employee: NO Vehicle Access
Employee: Vehicle Access
Highways
EmpowerBus Route
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Technology
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Workforce
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IMPACT SCORECARD
Days of Operation
120 Number of riders:
Accenture Ed. Services:
Grocery Pickup Users:
13
9
6
First day of operation: 09/12/2019
Primary Services Indicator
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Monthly Wage Increase (%):
Rider Benefits
Commute time Reduction (%): 15 35 2 +10 50 65 +3 +1237 7 20 +7 19
40 20 65 75 20 25 50
Employer Benefits
Existing Employee Targeted Hire
Length of Employment:
1 Day – 3 Month3 – 6 Months6 – 9 Months9 -12+ Months
Targeted Hire:
EmpowerBus Route to Employer
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Community Investments in
Mobility
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Mayor, City of Grove City
R i c h a r d ( “ I k e ” ) S t a g e
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Senior Economic Development Project Manager, Central Ohio Transit Authority (COTA)
M i c h a e l L o g e s
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Opportunity Knocks
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Mount Carmel Grove City Hospital

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On-demand transportation within a defined zone of Grove City, Ohio
COTA Plus in Grove City
 1-year pilot launched July 2019
 COTA-operated on-demand within a defined zone
 Connections with Route 3 (Standard) and 61 (Rush
Hour)
 Riders must register through the COTA Plus app or
by calling COTA Customer Support; rides are
requested the same way
 Funding partnerships with the City of Grove City,
the Mid-Ohio Regional Planning Commission
(MORPC), and COTA
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On-demand transportation within a defined zone of Grove City, Ohio
COTA Plus in Grove City
 Fare structure
Base Fare (one-way trip) $3.00/ride
1-Day Pass $6.00/day
5-Day Pass $20.00/week
Connections to/from bus stop No Fare
C-pass No Fare
Students No Fare
 Discounts available for seniors (65+), riders with disabilities,
Medicare card holders, and other qualified riders
 Benefits of COTA Plus
 Less than 15-minute wait time
 Curb or corner pick-up
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COTA Plus app
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COTA Park & Ride
Mount Carmel Grove City
Hospital
REQUESTED ORIGINS REQUESTED DESTINATIONS
Southpark
Industrial Park
Businesses
Near SR 665
COTA Plus rider activity
COTA Park & Ride
Mount Carmel Grove City
Hospital
Southpark
Industrial Park
Businesses
Near SR 665
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COTA Plus progress
Avg. Daily Ridership by Week Service Summary
Total number of completed rides 2,000+
Total number of accounts 750+
Avg. Pick-up ETA 6.8 Minutes
Avg. Ride Duration 8.3 Minutes
Avg. Trip Distance 1.74 miles
Avg. Star Rating 4.86/5 stars
 Lessons Learned
 Time-intensive effort to engage employers
 New employees seem easier to convert
 Mobility as a recruitment/retention tool
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Data as of November 27, 2019

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Other examples
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More than 14,000 jobs near the
North American International
Freight Center (Rickenbacker)
More than 15,000 jobs near the
New Albany International
Business Park

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 Pilot launched March 2019
 Pre-scheduled first mile/last mile connections
 Employees of Dublin companies picked up from
five COTA bus lines: Routes 1, 21, 33, 73, 74
 Public Private Partnership with City of Dublin,
COTA , SHARE, and Dublin Convention &
Visitor Bureau
 Funded through the 2019-2023 Dublin Capital
Improvements Program (CIP) and grant funding
(Ohio Transit Partnership Program (OTP2))
Provides free first mile/last mile transportation from COTA bus stops to Dublin
companies
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Dublin Workforce shuttle

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Service Summary
 854 total rides provided (March – September 2019)
 Most rides originate from Tuttle Mall (Stop J)
 Top workplace destination – AC Marriott (Bridge Park)
 Saving up to $400/month in transportation costs
 28 minutes of total commute time
Lessons Learned
 Convincing employers to consider mobility as a benefit
 Finding a mobility champion on staff
 Employer concerns with the longevity of the pilot program
 Changing transportation habits is difficult
Provides free first mile/last mile transportation from COTA bus stops to Dublin companies
Dublin Workforce Shuttle
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The future of mobility in
Central Ohio
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Principal Planner, Mid-Ohio Regional Planning Commission (MORPC)
J e n n i f e r N o l l

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Senior Development Director, Central Ohio Transit Authority (COTA)
K i m S h a r p

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Central Ohio is growing
450,000 people added since 2000.
600,000 more expected by 2050.
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And has been
growing
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CITY OF COLUMBUS
OTHER MUNICIPALITIES
Franklin County in 1950
Pop. 501,882
Columbus sq. mi. 40

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And has been
growing
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CITY OF COLUMBUS
OTHER MUNICIPALITIES
Franklin County in 1970
Pop. 833,249
Columbus sq. mi. 144

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And has been
growing
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CITY OF COLUMBUS
OTHER MUNICIPALITIES
Franklin County in 1990
Pop. 961,437
Columbus sq. mi. 196

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And has been
growing
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CITY OF COLUMBUS
OTHER MUNICIPALITIES
Franklin County in 2010
Pop. 1,163,414
Columbus sq. mi. 224

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Changing Workforce Preferences
Smaller Homes Walkability More Mobility Green SpaceAmenities
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Partners

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 Representative of corridors across
the Columbus Region
 Some experiencing congestion
 Some primed for reinvestment
Corridor Concepts
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Fits Community Context
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Your Community Context
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Grandview, Ohio

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Lancaster, Ohio
Your Community Context
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Dublin, Ohio
Your Community Context
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Standard Suburban Commercial
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Community investment
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Compact Suburban
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Columbus, Ohio
Your Community Context
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Columbus, Ohio
Your Community Context
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Gravity
Kaufman Development
550,000-square-foot, six-story
development at 500 W. Broad
Street
Phase 1 Components
• 234 units
• 50,000 SF of office
• community space
• co-working space
• urban plazas
• courtyard
• roof terraces
• 564-car parking garage

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ALL METRICS MOVED IN POSITIVE DIRECTION
What we learned
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Corridor-wide benefits
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Growth distribution
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Five corridors accommodate 55% of new, needed households and 60% of new jobs.
More appealing to
future generations
Good for our wallets,
health and the environment
Keep open
spaces intact

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Region-wide benefits
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Implementation Toolkit
MORPC Technical
Assistance
Insight2050 Academy
Social Media
Videos
Mobility Innovation Tests
https://getinsight2050.org
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“How To” Tools

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Questions & Answers
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THANK YOU