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12.7.2018
A NEW VISION
In 2020, Columbus will be recognized as a vibrant and
successful region where emerging innovation, thriving
talent, and a collaborative culture generate one of the
fastest growing economies in the nation and one of the
nation’s leaders in economic development.
A NEW RESPONSIBILITY
We have an opportunity - and an obligation - to be the best
we can be, to create a region in which future generations
can prosper.
 Shared community vision and goals
 First truly integrated strategy
 Goals and clear metrics to track progress
 Dedicated leadership that will drive economic development strategies
and results
 Transparency and accountability for results
 Significant increase in both the financial and professional resources
dedicated to executing our strategic vision
 A changed mindset – failure is not an option
WE WILL SUCCEED
A DIFFERENT APPROACH
COLUMBUS 2020! IS SIGNIFICANTLY DIFFERENT THAN ANY PAST INITIATIVE
PROGRAM PILLARS
SO DID IT WORK?
Completed over 520 projects
Attracted 180 new companies to our region
Assisted 386 existing companies to expand
Over 45,500 direct jobs
$1.77B payroll in our region
THE MOMENTUM CONTINUES - 2018
 With 5,027 new jobs committed in 2018 to
date, and an anticipated 2,675 new jobs to
be committed the rest of the year, the
Columbus Region will exceed the previous
high of 6,112 in 2015. In 2018, 7,702 jobs
and $1.6 billion in fixed investment.
 Columbus 2020 completed a project in all
11 counties in 2018.
 Average project size, in terms of jobs
committed, is double that of previous
years.
122
78 75 80 77
65
81
167
2011 2012 2013 2014 2015 2016 2017 2018
Jobs Committed per Projects
Source: Columbus 2020, A/B projects. *2018 figures based on wins through November and anticipated wins to close during December.
THE MOMENTUM CONTINUES
CAPITAL
INVESTMENT
NET
NEW JOBS
PER CAPITA
INCOME
Goal: 150,000 net new jobs Goal: $8B Goal: 30%
Met: March 2018 Met: July 2017 Current: 28.5%
Sources: Bureau of Labor Statistics, LAUS, seasonally adjusted by Columbus 2020; Columbus 2020; Bureau of Economic Analysis, 2010-2017
FASTEST JOB GROWTH
Source: Bureau of Labor Statistics, State and Area Employment, annual averages
Private sector job growth from 2010 to 2017, top 10 major Midwest metros
19.0%
18.5%
15.5%
14.5%
13.3%
12.8%
9.8%
8.0%
6.2%
Columbus
Detroit
Indianapolis
Minneapolis
Kansas City
Cincinnati
Chicago
St. Louis
Cleveland
Pittsburgh
Columbus
Columbus ranks
No. 17
among similarly sized U.S.
metros for job growth
20.5%
FASTEST POPULATION GROWTH
Source: U.S. Census Bureau, Population Estimates, 2017
7.3%
7.2%
5.7%
2.9%
0.7%
0.6%
0.5%
-0.8%
-1.0%
Columbus
Minneapolis
Indianapolis
Kansas City
Cincinnati
Chicago
St. Louis
Detroit
Cleveland
Pittsburgh
Population growth from 2010 to 2017, top 10 major Midwest metros
Columbus ranks
No. 13
among similarly sized U.S.
metros for population growth
Columbus 9.0%
FASTEST GDP GROWTH
Source: U.S. Bureau of Economic Analysis, Real GDP, 2010-2017
Real GDP growth from 2010 to 2017, top 10 major Midwest metros
17.1%
16.2%
15.5%
15.4%
12.7%
11.6%
11.6%
11.6%
4.1%
Columbus
Pittsburgh
Detroit
Minneapolis
Cleveland
Cincinnati
Chicago
Indianapolis
Kansas City
St. Louis
Columbus 24.4%
Columbus ranks
No. 8
among similarly sized U.S.
metros for GDP growth
TOP 10 IN U.S. FOR MILLENNIALS
Source: U.S. Census Bureau, American Community Survey 2017
Percent of population age 25 to 34, large metro areas (1M+ population)
17.3%
16.7%
16.6%
16.5%
16.3%
16.3%
16.0%
15.7%
15.3%
Austin
Seattle
Denver
San Diego
Salt Lake City
San Francisco
San Jose
Los Angeles
Columbus
Nashville
Columbus 15.7%
Migration between Franklin County and other core counties, 2005 - 2016
TALENT ATTRACTION & RETENTION
Sources: Internal Revenue Service; LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years
of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot)
0
1000
05 06 07 08 09 10 11 12 13 14 15 16
NYC (Bronx, Brooklyn, Manhattan,
Queens)
0
25
50
75
100
125
150
05 06 07 08 09 10 11 12 13 14 15 16
Washington DC
0
50
100
150
200
250
05 06 07 08 09 10 11 12 13 14 15 16
Nashville (Davidson)
Percent of recent graduates in Columbus area
46%
81%
17%
56%
4%
30%
62%
66%
48%
65%
51%
51%
82%
47%
86%
50%
83%
17%
54%
11%
34%
63%
62%
70%
61%
42%
56%
83%
55%
83%
The Ohio State University
Columbus State Community College
Denison University
Franklin University
Kenyon College
Ohio Wesleyan University
Capital University
Otterbein University
Columbus College of Art & Design
Ohio Dominican University
Ohio Christian University
Mount Vernon Nazarene University
Central Ohio Technical College (COTC)
Marion Technical College
Ohio University - Lancaster
Oct 2016 snapshot Oct 2018 snapshotInbound to Franklin County Outbound from Franklin County
(tax exemption flows)
HIGH GROWTH NEW ENTERPRISES
Root
Pillar
Columbus is a top
metropolitan area for
ENTREPRENEURIAL
VITALITY.
Kauffman Foundation, 2017
“
Wendy’s
Smart Columbus
Ohio University, DublinCardinal HealthTRC
Nationwide Children’s
VEHICLES FOR INNOVATION
The Ohio State UniversityThe Point at Otterbein
Big Lots
Sofidel
Amazon Data Center
Alliance Data
Facebook Data Center
711 N. High Street
BILLIONS INVESTED IN NEW FACILITIES
Bridge Street
Columbus is a
TOP 10 METRO
for economic
development
Site Selection Magazine
“ Columbus is
named city of
the year
Smart Cities Dive
“
Columbus No. 8
in the US for
population growth
Census Bureau
“
Columbus is the
No. 1 rising city
for startups
Forbes
“
Columbus is best
city in America for
tech workers
Smart Asset
“
Columbus isn’t the
next business
destination, it’s
already happening
Inc.
“
Columbus named
a top 20 finalist for
Amazon’s HQ2
ABC
“Columbus, Ohio
is booming but
will it last?
Forbes
“
COLUMBUS HEADLINES
You never change things by
fighting the existing reality.
To change something, build a
new model that makes the
existing model obsolete.
SO NOW WHAT?
60
business leaders
LEADERSHIP ASSESSMENT SUMMARY
From 45
organizations
Representing 22
industry sectors
participated in the Columbus 2020 leadership
assessment process
SPRING 2018
STAKEHOLDER GROUP DISCUSSIONS
SUMMER 2018
We met with 175+ business leaders and Board members
representing 17industry trade organizations
and Chambers of Commerce.
ELEMENTS OF REGIONAL VIBRANCY
PRODUCTIVE
PROSPEROUS
INCLUSIVE
INNOVATIVE
TALENTED
MOMENTUM
CONNECTED
THE IMPACT OF GLOBAL COMPETITIVE FORCES
DEMOGRAPHICECONOMIC
REGIONAL IMPACT
TECHNOLOGICAL
CLEAR STORYLINES HAVE EMERGED
Disruption is coming.
Our region
has unrealized
innovation capacity.
Connectivity must increase.
Sustaining
economic momentum
is critical.
BUILDING BLOCKS FOR STRATEGY
PURSUE
REGIONAL
GROWTH
PREPARE
COMMUNITIES
FOR SUCCESS
ATTRACT
IMPACTFUL
INVESTMENT
REALIZE
INNOVATION
CAPACITY
MAXIMIZE
INDIVIDUAL
OPPORTUNITY
NEW STRATEGY
 It will be REGIONAL
 It will be LONG-TERM
 It will focus on building our ECONOMIC BASE
CORE ACTIVITIES
 Helping existing companies to grow and compete globally
 Inviting the most competitive companies in the world to do business in our region
 Supporting the development of new businesses and the system that supports them
(entrepreneurs, growth capital, commercialization efforts)
 Support community efforts to plan and compete for economic base growth
 Market and promote the Region as a business location
WHAT’S POSSIBLE
HOW CAN YOU HELP?
 Actively advocate for economic development (local, regional,
state, national).
 Provide advice from your unique perspective.
 Engage others to help to join the conversation.
 Attend events and forums when possible.
 And finally – work with us over the next several months to define
our new goals and objectives – and perhaps a new name…
THANK YOU

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ED411 | 2018 | Kenny McDonald

  • 2. A NEW VISION In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development. A NEW RESPONSIBILITY We have an opportunity - and an obligation - to be the best we can be, to create a region in which future generations can prosper.
  • 3.  Shared community vision and goals  First truly integrated strategy  Goals and clear metrics to track progress  Dedicated leadership that will drive economic development strategies and results  Transparency and accountability for results  Significant increase in both the financial and professional resources dedicated to executing our strategic vision  A changed mindset – failure is not an option WE WILL SUCCEED A DIFFERENT APPROACH COLUMBUS 2020! IS SIGNIFICANTLY DIFFERENT THAN ANY PAST INITIATIVE
  • 5. SO DID IT WORK?
  • 6. Completed over 520 projects Attracted 180 new companies to our region Assisted 386 existing companies to expand Over 45,500 direct jobs $1.77B payroll in our region
  • 7. THE MOMENTUM CONTINUES - 2018  With 5,027 new jobs committed in 2018 to date, and an anticipated 2,675 new jobs to be committed the rest of the year, the Columbus Region will exceed the previous high of 6,112 in 2015. In 2018, 7,702 jobs and $1.6 billion in fixed investment.  Columbus 2020 completed a project in all 11 counties in 2018.  Average project size, in terms of jobs committed, is double that of previous years. 122 78 75 80 77 65 81 167 2011 2012 2013 2014 2015 2016 2017 2018 Jobs Committed per Projects Source: Columbus 2020, A/B projects. *2018 figures based on wins through November and anticipated wins to close during December.
  • 8. THE MOMENTUM CONTINUES CAPITAL INVESTMENT NET NEW JOBS PER CAPITA INCOME Goal: 150,000 net new jobs Goal: $8B Goal: 30% Met: March 2018 Met: July 2017 Current: 28.5% Sources: Bureau of Labor Statistics, LAUS, seasonally adjusted by Columbus 2020; Columbus 2020; Bureau of Economic Analysis, 2010-2017
  • 9. FASTEST JOB GROWTH Source: Bureau of Labor Statistics, State and Area Employment, annual averages Private sector job growth from 2010 to 2017, top 10 major Midwest metros 19.0% 18.5% 15.5% 14.5% 13.3% 12.8% 9.8% 8.0% 6.2% Columbus Detroit Indianapolis Minneapolis Kansas City Cincinnati Chicago St. Louis Cleveland Pittsburgh Columbus Columbus ranks No. 17 among similarly sized U.S. metros for job growth 20.5%
  • 10. FASTEST POPULATION GROWTH Source: U.S. Census Bureau, Population Estimates, 2017 7.3% 7.2% 5.7% 2.9% 0.7% 0.6% 0.5% -0.8% -1.0% Columbus Minneapolis Indianapolis Kansas City Cincinnati Chicago St. Louis Detroit Cleveland Pittsburgh Population growth from 2010 to 2017, top 10 major Midwest metros Columbus ranks No. 13 among similarly sized U.S. metros for population growth Columbus 9.0%
  • 11. FASTEST GDP GROWTH Source: U.S. Bureau of Economic Analysis, Real GDP, 2010-2017 Real GDP growth from 2010 to 2017, top 10 major Midwest metros 17.1% 16.2% 15.5% 15.4% 12.7% 11.6% 11.6% 11.6% 4.1% Columbus Pittsburgh Detroit Minneapolis Cleveland Cincinnati Chicago Indianapolis Kansas City St. Louis Columbus 24.4% Columbus ranks No. 8 among similarly sized U.S. metros for GDP growth
  • 12. TOP 10 IN U.S. FOR MILLENNIALS Source: U.S. Census Bureau, American Community Survey 2017 Percent of population age 25 to 34, large metro areas (1M+ population) 17.3% 16.7% 16.6% 16.5% 16.3% 16.3% 16.0% 15.7% 15.3% Austin Seattle Denver San Diego Salt Lake City San Francisco San Jose Los Angeles Columbus Nashville Columbus 15.7%
  • 13. Migration between Franklin County and other core counties, 2005 - 2016 TALENT ATTRACTION & RETENTION Sources: Internal Revenue Service; LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot) 0 1000 05 06 07 08 09 10 11 12 13 14 15 16 NYC (Bronx, Brooklyn, Manhattan, Queens) 0 25 50 75 100 125 150 05 06 07 08 09 10 11 12 13 14 15 16 Washington DC 0 50 100 150 200 250 05 06 07 08 09 10 11 12 13 14 15 16 Nashville (Davidson) Percent of recent graduates in Columbus area 46% 81% 17% 56% 4% 30% 62% 66% 48% 65% 51% 51% 82% 47% 86% 50% 83% 17% 54% 11% 34% 63% 62% 70% 61% 42% 56% 83% 55% 83% The Ohio State University Columbus State Community College Denison University Franklin University Kenyon College Ohio Wesleyan University Capital University Otterbein University Columbus College of Art & Design Ohio Dominican University Ohio Christian University Mount Vernon Nazarene University Central Ohio Technical College (COTC) Marion Technical College Ohio University - Lancaster Oct 2016 snapshot Oct 2018 snapshotInbound to Franklin County Outbound from Franklin County (tax exemption flows)
  • 14. HIGH GROWTH NEW ENTERPRISES Root Pillar Columbus is a top metropolitan area for ENTREPRENEURIAL VITALITY. Kauffman Foundation, 2017 “
  • 15. Wendy’s Smart Columbus Ohio University, DublinCardinal HealthTRC Nationwide Children’s VEHICLES FOR INNOVATION The Ohio State UniversityThe Point at Otterbein
  • 16. Big Lots Sofidel Amazon Data Center Alliance Data Facebook Data Center 711 N. High Street BILLIONS INVESTED IN NEW FACILITIES Bridge Street
  • 17.
  • 18. Columbus is a TOP 10 METRO for economic development Site Selection Magazine “ Columbus is named city of the year Smart Cities Dive “ Columbus No. 8 in the US for population growth Census Bureau “ Columbus is the No. 1 rising city for startups Forbes “ Columbus is best city in America for tech workers Smart Asset “ Columbus isn’t the next business destination, it’s already happening Inc. “ Columbus named a top 20 finalist for Amazon’s HQ2 ABC “Columbus, Ohio is booming but will it last? Forbes “ COLUMBUS HEADLINES
  • 19.
  • 20. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. SO NOW WHAT?
  • 21. 60 business leaders LEADERSHIP ASSESSMENT SUMMARY From 45 organizations Representing 22 industry sectors participated in the Columbus 2020 leadership assessment process SPRING 2018
  • 22. STAKEHOLDER GROUP DISCUSSIONS SUMMER 2018 We met with 175+ business leaders and Board members representing 17industry trade organizations and Chambers of Commerce.
  • 23. ELEMENTS OF REGIONAL VIBRANCY PRODUCTIVE PROSPEROUS INCLUSIVE INNOVATIVE TALENTED MOMENTUM CONNECTED
  • 24. THE IMPACT OF GLOBAL COMPETITIVE FORCES DEMOGRAPHICECONOMIC REGIONAL IMPACT TECHNOLOGICAL
  • 25. CLEAR STORYLINES HAVE EMERGED Disruption is coming. Our region has unrealized innovation capacity. Connectivity must increase. Sustaining economic momentum is critical.
  • 26. BUILDING BLOCKS FOR STRATEGY PURSUE REGIONAL GROWTH PREPARE COMMUNITIES FOR SUCCESS ATTRACT IMPACTFUL INVESTMENT REALIZE INNOVATION CAPACITY MAXIMIZE INDIVIDUAL OPPORTUNITY
  • 27. NEW STRATEGY  It will be REGIONAL  It will be LONG-TERM  It will focus on building our ECONOMIC BASE CORE ACTIVITIES  Helping existing companies to grow and compete globally  Inviting the most competitive companies in the world to do business in our region  Supporting the development of new businesses and the system that supports them (entrepreneurs, growth capital, commercialization efforts)  Support community efforts to plan and compete for economic base growth  Market and promote the Region as a business location
  • 29. HOW CAN YOU HELP?  Actively advocate for economic development (local, regional, state, national).  Provide advice from your unique perspective.  Engage others to help to join the conversation.  Attend events and forums when possible.  And finally – work with us over the next several months to define our new goals and objectives – and perhaps a new name…

Editor's Notes

  1. Jobs committed through November announcements = 5,027 jobs. Forecasted to close in December = 2,675. 2018 total jobs committed will be 7,702
  2. Source: Jobs: BLS LAUS (current = 133,137), October 2018; Investment: Fixed investment from internal spreadsheet through November 2018 (current = $9.6B); Per Capita Income: BEA, 2017
  3. Top 10 metros based on population size
  4. Top 10 metros based on population size
  5. Top 10 metros based on population size
  6. Top 10 metros based on population size
  7. Top 10 metros based on population size
  8. 2 $B unicorns, these are not all in Columbus.
  9. We have so much more than just Ohio State.
  10. Technological: Automation Advances, Mobility Revolution, Datafication of Everything, New business models Economic: Rise of E-Commerce, Global Power Shifts, Rising Debt, Small business starts Demographic: Aging Population, Growing Diversity, Workplace preferences, Urbanization
  11. A growing region of 2.5 million people  15% population growth and 15% employment growth    America’s first SMART Region Mobility increases and commute times stay equal to or improve  Ranked first in the % increase in electric vehicle adaption  #1 market for IOT growth and adaption 17 Fortune 1000 HQ’s Ranked among the top 50% of communities for income inequality We currently rank in the bottom third #1 market for labor market participation The #1 region in the Midwest for seed, growth and venture capital for entrepreneurs and growing companies Cited as a national example for higher education economic development partnerships Multiple daily direct, non-stop flights to European destinations