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ED411 | 2017 | John Ellis

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ED411 | 2017 | John Ellis

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ED411 | 2017 | John Ellis

  1. 1. The Zero Dollar Car: How big data will impact transportation December 1, 2017 Economic Development 411
  2. 2. All rights reserved. @2017. Ellis & Associates. Open Who am I? I’m a developer.
  3. 3. All rights reserved. @2017. Ellis & Associates. Only the paranoid survive.
  4. 4. All rights reserved. @2017. Ellis & Associates. 1704 – The first newspaper advertisement is published in the Boston News-Letter. 1729 – Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisements."
  5. 5. All rights reserved. @2017. Ellis & Associates.
  6. 6. All rights reserved. @2017. Ellis & Associates.
  7. 7. All rights reserved. @2017. Ellis & Associates.
  8. 8. All rights reserved. @2017. Ellis & Associates. What is your online presence worth? Data Source: PrivacyFix, E&A 2013 Note – single desktop, does not include work issued laptop, home laptop, mobile phones, iPad_1, iPad_2 etc. ~$5,500
  9. 9. All rights reserved. @2017. Ellis & Associates. Zero Dollar
  10. 10. All rights reserved. @2017. Ellis & Associates. There are many Zero Dollar product companies, including …
  11. 11. All rights reserved. @2017. Ellis & Associates. Chevy MyLink Cadillac CUE Kia UVO Mercedes mBrace2 Toyota Entune Audi Connect GM OnStar 25+ Connected Solutions
  12. 12. All rights reserved. @2017. Ellis & Associates. One solution, all vehicles. Why?
  13. 13. All rights reserved. @2017. Ellis & Associates.
  14. 14. All rights reserved. @2017. Ellis & Associates. 40,200
  15. 15. All rights reserved. @2017. Ellis & Associates.
  16. 16. All rights reserved. @2017. Ellis & Associates. Package 1 $ 6,000 Package 2 $ 4,000 Package 3 $ 7,000 Package 4 $ 4,000 Package N Total: $ 60,000 Scenario One – Sensor Packages
  17. 17. All rights reserved. @2017. Ellis & Associates. Package 1 $ 6,000 Package 2 $ 4,000 Package 3 $ 7,000 Package 4 $ 4,000 Package N Total: $ 60,000 Scenario One – Sensor Packages
  18. 18. All rights reserved. @2017. Ellis & Associates. Base Price $ 40,000 Package 1 $ 3,000 Sub-total $ 37,000 Package 2 $ 2,000 Sub-total $ 35,000 Total $ - Scenario One – Sensor Packages Packages $ 60,000 Data Sales $ 40,000 Difference $ 20,000
  19. 19. All rights reserved. @2017. Ellis & Associates. Scenario Two – Ecosystem Subsidy Base Price $ 27,500 Subsidy - Year 1 $ 5,500 Subsidy - Year 2 $ 5,500 Subsidy - Year 3 $ 5,500 Subsidy - Year 4 $ 5,500 Subsidy - Year 5 $ 5,500 Total $ -
  20. 20. All rights reserved. @2017. Ellis & Associates.
  21. 21. All rights reserved. @2017. Ellis & Associates. >1,000 things in a home >1,000,000 things in a city 124,600,000 households in the US 159,600,000,00035,000 cities in the US How Many Things Are There?
  22. 22. All rights reserved. @2017. Ellis & Associates.
  23. 23. All rights reserved. @2017. Ellis & Associates.
  24. 24. All rights reserved. @2017. Ellis & Associates. Easter Morning 1900 5th Avenue New York, NY
  25. 25. All rights reserved. @2017. Ellis & Associates. Easter Morning 1913 5th Avenue New York, NY
  26. 26. THE ZERO DOLLAR CAR Available now www.JohnTEllis.com LET’S TALK: @JohnTechEllis @JohnTechEllis @JohnTEllis #ZeroDollarCar In essence, the same company (Motorola) that gave the world the first car radio, the first mobile phone, and the first walkie-talkie also produced John Ellis. -- Roger Lanctot, Strategy Analytics Worth a look, as John Ellis is one of the most provocative and knowledgeable thinkers I have met in the auto space. -- Don Abraham, Kantar Futures Whether you like it or not, John Ellis tells it like it is. -- Regina Hopper, Former CEO, ITS America

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