This document provides biographical information about Bill C. H. Ho and summaries of creative projects he has worked on. It notes that Bill was born in Hong Kong, spent time in Canada as a teenager, earned a BFA in the US, and has been working in creative roles in Hong Kong and China for over a decade. It then provides brief summaries of 3-6 sentences each for various campaigns and projects Bill directed or led creative direction for, including for brands like New Balance, Levi's, Absolut, Tiger Beer, Chivas, Oppo, Gillette, Bose, and Weltmeister. Videos are embedded and linked to provide further details on some of the creative work.
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
SXSW 2016 : SHORTCUT SCHEDULE FOR DESIGNERSLex Johnson
Overwhelmed by the absolutely insane schedule for SXSW 2016? If you are a designer then i have compiled the most relevant events in this handy downloadable shortcut guide. As a bonus i've also researched the best parties that have the most freebies!
What is the future of the fashion show? NathanHicks21
THE INVISIBLE MAN
THINK_DISRUPT_CREATE_INSTALL
The Invisible Man is a creative retail design agency, based in London and headed by
Creative Director & Founder Nathan Hicks
Website https://lnkd.in/djwUQWB
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
SXSW 2016 : SHORTCUT SCHEDULE FOR DESIGNERSLex Johnson
Overwhelmed by the absolutely insane schedule for SXSW 2016? If you are a designer then i have compiled the most relevant events in this handy downloadable shortcut guide. As a bonus i've also researched the best parties that have the most freebies!
What is the future of the fashion show? NathanHicks21
THE INVISIBLE MAN
THINK_DISRUPT_CREATE_INSTALL
The Invisible Man is a creative retail design agency, based in London and headed by
Creative Director & Founder Nathan Hicks
Website https://lnkd.in/djwUQWB
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
We Love Stories 2011, the Toshiba viral video competition, sees young film-makers across Europe compete to produce a creative viral for Toshiba and the €5,000 top prize.
At Geeks Chicago.biz we create highly functional, attractive, modern websites that position our clients as leaders in their respective marketplaces. weather your idea is informational, eCommerce or a multi-functional website. We develop Rock solid coding to ensure the website’s stability, fast speed of loading and accessibility. We take care of each Client’s unique web development requirements.
Geeks Web Development Agency creates attractive, highly functional, modern websites that position our clients as leaders in their respective marketplaces.
Portfolio of Nikolaj Fremming, Creative Director & Hyper Island teacherNikolaj Fremming
A bit of my work, how I think and what inspires me.
Create or die – that is my purpose in life: To make a difference through creativity.
I'm a Creative Director with international experience. I give guest lectures and facilitates workshops at Hyper Island and I write for Adverblog.com.
Brands I've worked for include 3 (Telecom), Carlsberg, Coke Zero, Coca-Cola Light, Coloplast, Berlingske Media, Burn Energy, Ford Motors, Holsten Beer, Hyundai Motors, Microsoft, Maersk Line, PlayStation, Toms, Tuborg Beer and more ...
Please get in touch - I would love to know who you are: nik@the-nik.com
To see all related videos and more work please check out my Behance profile: https://www.behance.net/thenik
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Snapchat rolled out the first edition of its ‘Lens on the Year’, an annual celebration of the Lenses that revolutionized the way Snapchatters created, explored, learned, and played in 2021.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
We Love Stories 2011, the Toshiba viral video competition, sees young film-makers across Europe compete to produce a creative viral for Toshiba and the €5,000 top prize.
At Geeks Chicago.biz we create highly functional, attractive, modern websites that position our clients as leaders in their respective marketplaces. weather your idea is informational, eCommerce or a multi-functional website. We develop Rock solid coding to ensure the website’s stability, fast speed of loading and accessibility. We take care of each Client’s unique web development requirements.
Geeks Web Development Agency creates attractive, highly functional, modern websites that position our clients as leaders in their respective marketplaces.
Portfolio of Nikolaj Fremming, Creative Director & Hyper Island teacherNikolaj Fremming
A bit of my work, how I think and what inspires me.
Create or die – that is my purpose in life: To make a difference through creativity.
I'm a Creative Director with international experience. I give guest lectures and facilitates workshops at Hyper Island and I write for Adverblog.com.
Brands I've worked for include 3 (Telecom), Carlsberg, Coke Zero, Coca-Cola Light, Coloplast, Berlingske Media, Burn Energy, Ford Motors, Holsten Beer, Hyundai Motors, Microsoft, Maersk Line, PlayStation, Toms, Tuborg Beer and more ...
Please get in touch - I would love to know who you are: nik@the-nik.com
To see all related videos and more work please check out my Behance profile: https://www.behance.net/thenik
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Snapchat rolled out the first edition of its ‘Lens on the Year’, an annual celebration of the Lenses that revolutionized the way Snapchatters created, explored, learned, and played in 2021.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Bill Ho - Portfolio 2019
1. BILL C. H. HO
Creative Direction / Art Direction
2. 2
Born and raised
in Hong Kong,
spent his teenage
years in Ottawa,
Canada, earned
his BFA at Pratt
Institute (USA)
and started his
career in the
fashion industry in
New York, and
now has been
living and
working in Hong
Kong & China for
over a decade
as a senior
creative in the
advertising
industry, Bill
understands the
culture of both
East and West –
and that enables
him to blend
both ways of
thinking and
connect to the
target audiences
effectively with
insightful ideas.
4. LOVE/HATE
THE NEW BALANCE
New Balance launched a new campaign called “Love/Hate- the new balance”. They
wanted to increase the awareness of this campaign using Touchmedia’s system. The
campaign is developed by Proximity and they need an interactive adaption on
Touchmedia.
Role: Creative direction, art direction 4
5. LOVE/HATE THE NEW BALANCE
The Solution:
• We’ve developed an interactive mini game that tides in with the campaign – user needs to let the runner run
into the positive words to score points and avoid the negative words.
• User can then submit the score and their phone number in order to enter the contest, 10 person with the highest
scores would win a pair of New Balance.
5
6. LEVI’S INDIGO
Levis is launching a new product – Indigo Jeans, using elements of the original Levis and
fused with patchworks and prints by young Chinese artists. They also using Taiwanese
singer ZY Zhang as their spoke person.
Levis wanted a hip and fun interactive in Touchmedia’s system.
Role: Creative direction 6
7. LEVI’S INDIGO
The Solution:
• We understand this product targets the hip and young audience looking for something fun and cool. We’ve
developed a “treasure hunt” interactive – user must find 3 secret keys in order to unlock the chance to win a
pair of Indigo! Once the 3 keys are found user can submit phone number to enter lucky draw.
7
8. ABSOLUT MODE
The special edition of ABSOLUT MODE bottle is designed to celebrate the timelessness of
fashion stylist, photographers and models. What if we invite consumers to show off their
fashion style through the lens of Absolut MODE?
Role: Creative direction, art direction 8
9. ABSOLUT MODE
The Solution:
In this campaign, we are inviting everyone in China to show off their fashion style on our website, create their own
ABSOLUT MODE poster and share on SNS. Participants will receive an ABSOLUT cocktail recipe that best match their styles.
9
10. ABSOLUT MODE
The most popular 12 will have a chance to have their ABSOLUT MODE poster printed on YOHO magazine!
10
11. TIGER BEER BATTLE OF THE BANDS
Tiger Beer is hosting a “battle of the bands” event to encourage rockers in China to
participate.
Role: Creative direction/ art direction 11
12. TIGER BEER BATTLE OF THE BANDS
The Challenge:
• Rock and Roll is not that mainstream in
China and the previous event did not
raise that much awareness.
The Solution:
• What if we can connect rock fans in
China via SNS and tell us your favorite
band, as well as recruit aspiring and
up and coming talents to join the
contest?
Project is shortlisted at Spikes Asia 2012 http://tinyurl.com/a72w7x9
12
13. TIGER BEER BATTLE OF THE BANDS
We have created a campaign site that invites China rock fans to connect and share their favorite band via SNS,
they can also know more about the event and register to participate.
13
16. We’ve created an online hub for consumers to know more about
the ideas behind Chivas Collective, including curator interviews,
the time lapse of the process, and the experience Chivas
wanted to convey from each space – consumers can register
and get ticket from the site.
During this month-long event, we’ve captured the highlights
everyday and broadcasted on the site, as well as video recap of
the key events, consumers can virtually experience Chivas
Collective online.
CHIVAS COLLECTIVE
16
18. CHIVAS NIGHT BOTTLE
Chivas China is launching an all new, all reflective 4.5L magnum “night bottle” for party
goers to show off
Role: Integrated Creative Direction 18
19. The Chivas Night Bottle is designed specifically
for consumers to show-off at bars and clubs
with it’s silver reflective surface.
To let consumers enjoy the glamorous attitude
this sub-brand represents and encourage
consumers to “shine” at parties, we developed
an O2O experience where a team of
paparazzi capture all the “shining moments” at
each of the Chivas Night Bottle parties, all
these shining moments are live fed to the LED
display at the venue.
Consumers can download and share their
shining moments via mobile site.
CHIVAS NIGHT BOTTLE
19
20. We’ve also created online engagements for consumers to
experience Chivas Night Bottle’s “shining culture”.
A “Shining Dance” game is built – using any light source and dance
with your hands to create cool graphics, and if you can match with
all the Night Bottle Shining Dance moves you can win a Night Bottle
for free.
Consumers can also download some of the latest dance tracks
remixed by DJ Tevo – login via SNS, pick a tune and create a virtual
album cover and you can download for free.
CHIVAS NIGHT BOTTLE
20
25. Gillette, a brand dedicated to
precision and fans came
together to co-create
cheering messages crafted
with precision, laser etched
onto a Gillette blade – It’s tip
and edge is thinner than a
sound wave, in support for the
man of precision – Ning Zetao
at the 2016 Summer Olympics
in Rio de Janeiro.
M O T I V A T E W I T H P R E C I S I O N
Role: Creative direction, art direction 25
26. The campaign starts with a brand film, which
introduces audiences to Neymar Jr., Andy Tennant,
Ashton Eaton and Ning Zetao. The film tells that Perfect
Isn’t Pretty and that they have to forge their way to
lazer precision. In China, Ning’s story are further
amplified on social media. Inspirational stories that
showcases the effort he puts into to forge his way and
become who he is today.
Co-creating an Artwork of Precision :
Consumers are invited to an online mobile experience
where they are encouraged to share their
#ForgeMyWay# manifestos to motivate Ning. Each
message is micro-engraved onto a Gillette razor blade.
The height and width of each character measures
precisely 0.5mm by 0.5mm, with each stroke of the
character as fine as 0.1mm. The etched blades and
collected and combined to precisely form a mosaic
artwork in order to break World Records with Ning.
M O T I V A T E W I T H P R E C I S I O N
26
28. GOING AROUND IN CIRCLES IS IRRITATING
When you dry shaves the razor head goes round and round over
your face and irritates your skin, while the buzzing sound irritates
your mind - as irritating as all those nagging on tiny matters our
Chinese TA has to face.
Role: Creative direction, art direction 28
30. THE SECRET OF “SUBE-SUBE” SKIN
In Japan, most men doesn’t think
they can have the closest shave
with great skin - yet it’s very
important to have both at work.
What do you get when you are
clean shaven with great skin at
work?
Role: Creative direction, art direction 30
32. BOSE
BRAND
FILM
Based on the idea of
“True Sound
Resonates With
Your Heart ⼼心声无间”,
and leveraging Li
Ronghao, we
showcase how the
superior souped
from Bose’s product
helps him get closer
to what he loves.
Role: Creative direction, art direction 32
34. BOSE X TMALL:
LET GREAT SOUND FOLLOWS WHEREVER YOU GO
BACKGROUND:
With unravelled size to
performance ratio,
Minnow lets great sound
follows you, wherever you go.
THE IDEA:
Bose will collaborate with Tmall
during Super Brand Day,
And launch a special limited
edition Minnow speaker bot
that has built-in sensor,
Activated by slotting in the
Minnow speaker,
It’ll automatically follows you
wherever you go.
Role: Creative direction, art direction 34
36. WELTMEISTER
EX5 TVC
To launch the new
automobile brand,
Weltmeister,
an affordable, connected
EV that targets the
millennials in China,
we’ve developed a TVC
that showcase how the
car, EX5, going through
many “firsts” with it’s
owner, from the car’s
perspective.
Role: Creative direction, art direction 36
39. HAGGEN-DAZ “Love Talks” Ice Cream
What if you can turn your love
confession in to eatable work of
art?
Simply speak to the phone and
record your love confession, we’ll
visualise your speech and convert
it into 3D sound wave.
We’ll then 3D print the sound wave
on to ice-cream.
Receiver can scan the ice-cream
and decode the message.
39
40. INSIGHT:
“up to 40 percent of China’s rivers were seriously
polluted”
“20 percent were so polluted their water quality was
rated too toxic even to come into contact with.”
The total cost in terms of human life: 60,000
premature deaths annually.
CHALLENGE:
How can we increase the awareness of the
seriousness of water pollution problem in China and
get people to talk about the problem and help?
THE IDEA:
We’ll film a series of water pollution in different parts of
China, from green river, blue pond, to multicoloured
lake, and use a static frame as ABSTRACT ART.
We then use these ABSTRACT ART in an art exhibition,
as well as OOH and/or print ad.
People can scan the ABSTRACT ART with their phone
(QQ AR), which activates the artwork to a film -
witnessing the seriousness of the water pollution
problem in China.
People and also instantly make donation after
scanning the ABSTRACT ART
DEADLY BEAUTIFUL
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43. JAGERMEISTER PITCH
Jagermeister was launching in China, focusing on communicating and interacting with
a group of TA that love underground rock and electronic music. The client is looking for
a campaign that can create buzz and recruit fans.
Role: Creative direction, art direction 43
44. THE IDEA:
What if we leverage the label of Jaegermeister and create an edgy mascot to create buzz and
connect with fans in China? What if our Mascot will help create a movement to support and promote
underground music? 44
49. SPARK OFF THE NIGHT,
UNLEAH YOUR WILD SIDE
Take a free shot of Jagermister and play with interactive
mirror to unleash your wild side at the entrance and help
you spark off the night.
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50. INTEL PITCH
Intel is promoting it’s 2-in-1 PCs and looking for a campaign that is social driven to the
post 85 generation in China.
Role: Creative direction, art direction 50
51. The heART of the 2-in-1
Find Your Soulmate In The Digital World
connect to your SNS account, and find
your soul mate that matches your social
data and digital footprint
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52. It will find your soul mate on the selected
platform by matching the data (taste levels,
habits, interests, etc.)
52
53. Once the both of you complete the
2-in-1 heART, both will win a Intel 2-
in-1 PC… and you both find a
soulmate!
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