This document provides summaries of 13 advertising campaigns from around the world that utilized innovative digital strategies. The campaigns showcase creative uses of animated GIFs, interactive digital experiences, viral videos, webseries and more to engage audiences in memorable ways. Common goals included maximizing audience attention, capitalizing on popular internet trends and personalities, and sublimating traditionally unexciting products or services.

2. IN A WORLD OVERCROWDED BY
COMMUNICATION, ADVERTISERS HAVE
TO FIND NEW WAYS TO CATCH PEOPLE’S
ATTENTION… NO MATTER WHAT IT
TAKES
HERE IS AN HUMBLE HARVEST FESTIVAL

3. ANIMATED GIFS
NINA RICCI – LA RUE
10
FAD: 1 – IDEA:0
NINA RICCI INVENTS THE FIRST « GIF ART » CAMPAIGN WITH
THE ENGLISH ARTIST JO RACLIFFE
COUNTRY : WW MEDIA : WEB
AGENCY : TBWA/365
ADVERTISER : NINA RICCI
MESSAGE : NONE, FOR SURE ABOUT THE PRODUCT (THE BAG
ACTUALLY) BUT RECONECTS THE BRAND WITH A NEW MODERNITY
ANIMATED GIFS HERE : http://www.ninaricci.com/larue/?lang=fr

4. LOLPETS
3M – ULTIMATE LINT ROLER
9
HOW TO BOUNCE OFF THE CUTE ANIMALS INVASION, NOW WITH
HINT OF CLEVERNESS
COUNTRY : SINGAPORE A LESS CLEVER 1st TRY:
MEDIA : PRESS/OOH SCOTCH BRITE
AGENCY : GREY (2010)
ADVERTISER : 3M
MESSAGE : NO MORE FUR
PROBLEMS WITH YOUR PETS
THANKS TO THE 3M LINT
ROLER

5. SCROLL
NISSAN - THE BIG SCROLL
8 REINVENT THE POWER OF ENGAGEMENT: MAKE DIGITAL LIKE
PAPER BOOK
COUNTRY : SOUTH KOREA
MEDIA : WEB
ADVERTISER : NISSAN
LIVE THE EXPERIENCE HERE :
http://www.nissan.co.jp/SP/NOTE/SPECIAL/

6. BEAUTY TUTORIALS
VOLKSWAGEN – NIKKIE TUTORIALS
7 HOW TO CAPITALIZE ON FAMOUS CONTENTS WITH A GREAT
AUDIENCE TO MAXIMIZE IMPACT
http://www.youtube.com/watch?v=wMFqSjjnte0&feature=player_embedded
COUNTRY : U.S MEDIA : WEB
ADVERTISER : VOLKSWAGEN
MESSAGE : A LOOK TO DIE FOR

7. KID GAME
LOUIS VUITTON – SPOT THE DIFFERENCE
6 HOW TO MAKE YOU PAY MAXIMUM ATTENTION DOWN TO
THE LEAST & SMALLEST DETAILS
http://youtu.be/RmgqrdXuUa4 http://youtu.be/5WHRXCIHSmU
MEDIA : WEB
AGENCY : BREED & CRAFT
ADVERTISER : LOUIS VUITTON
MESSAGE : WATCH THE FILM, WATCH THE
PRODUCTS AND SEE HOW THE RANGE CAN BE
COHERENT BUT DIFFERENT

8. (FAKE) PRODUCT PLACEMENT
MERCEDES CITAN - MACGYVER
5
IT LOOKS LIKE A BLOCKBUSTER, IT TASTES LIKE A
BLOCKBUSTER BUT IT IS JUST A GOOD IDEA
http://www.youtube.com/watch?v=NPTh6t5kQK8&feature=relmfu
COUNTRY : GERMANY
MEDIA : WEB LINK FOR THE
AGENCY : JUNG VON MATT HAMBURG THREE EPISODES:
ADVERTISER : MERCEDES (CITAN) Episode 1
MESSAGE : NO ONE ELSE COULD EMBODY Episode 2
THE INGENIOUSNESS AND THE Episode 3
RESOURCEFULNES OF THE MERCEDES Bonus : Making of
CITAN THAN MAC GYVER

9. « TASTE DRIVE »
PIGSKIN KICKOFF – BACON BARTER
4
BACON IS MONEY !
http://www.youtube.com/watch?v=QDxdEnvdQaI&feature=player_embedded
INNOVATIVE WAY TO MAKE DEALS & INVITE PEOPLE TO TEST
THE PRODUCT: OSCAR MAYER ORGANIZED A ROAD TRIP WITH
BACON AS ONLY EXCHANGE MONEY http://www.baconbarter.com/
A TRIBUTE TO KYLE MACDONALD,
THE MAN WHO DEALED A HOUSE
WITH A PAPERCLIP

10. U.F.O
VYTAUTAS – IT’S EARTH’S JUICE
3 UNFORGETTABLE….
http://www.youtube.com/watch?v=nITLob098W8
COUNTRY : LITHUANIA MEDIA : WEB / TV
ADVERTISER : VYTAUTAS MINERAL WATER
MESSAGE : VYTAUTAS MINERAL WATER GIVES YOU
EVERYTHING YOU NEED

11. EPIC WRITING
HOW TO SUBLIMATE SOMETHING BECOMING
2
COMMON AND ANTI-SEXY
MIDTTRAFIK – WE WILL DRIVE YOU COUNTRY : DENMARK
MEDIA : WEB / TV
AGENCY : M2FILM
ADVERTISER : MIDTTRAFIK
MESSAGE : MIDTTRAFIK
PROMISES YOU THAT THEIR
BUSES ARE AN AMAZING
&
http://www.youtube.com/watch?v=snKbU5r0pBo EXPERIENCE
RONA – OLYMPIC RELAY
COUNTRY : CANADA
MEDIA : WEB / TV
ADVERTISER : RONA
MESSAGE : HOW TO SHOW TEAM
SPIRIT AND COHESION AS
EFFICIENTLY AS RONA DID
http://www.youtube.com/watch?v=xvEQtdtDuQk DURING LONDON OLYMPIC
GAMES

12. WEBSERIES
BOUYGUES TELECOM – THE DUMAS
1
NOS THAT ‘BREF’ HAS BRILLIANTLY REINVENTED THE SHORT
WRITING, EVEYONE WANTS TO BE FUNNY, FAST AND REAL
SEE THE ORIGINAL www.canalplus.fr/c-divertissement/pid3848-c-bref.html)
WEBSERIE
COUNTRY : FRANCE MEDIA : WEB
AGENCY : DDB° PARIS
ADVERTISER : BOUYGUES TELECOM
MESSAGE : THE DUMAS FAMILY IS LIKE ANY FAMILY, AND
BOUYGUES TELECOM IS HERE FOR US AND THEIR EVERYDAY
SITUATIONS.