The document contains advertisements for Scooty Pep+, Colgate Sensitive Pro Relief toothpaste, and Whirlpool IceMagic refrigerator. The Scooty Pep+ advertisement aims to boost girls' confidence in riding motorcycles by showing them riding skillfully and teasing a boy. The Colgate advertisement shows customers getting instant relief from tooth sensitivity by using the product. And the Whirlpool advertisement promotes its refrigerator's quick ice-making abilities compared to other brands.

1. SCOOTY PEP+
Message conveyed from the advertisement:
In this advertisement it is shown that girls cannot ride two wheelers frequently but as soon as a
girl starts riding on SCCOTY PEP+ you will be much confident to do that. You will not be only
confident but can also do better than the boys. In the advertisement it is shown that a boy teases a
girl by whistling all the girls decided to tease him in his own language and also with their driving
skills which helps them to do with the help of the LIGHT AND ZIPPY SCOOTY PEP+.
Impact of the advertisement:
Girls also realized that a special segment is established for them and they can also ride a moped
in well manner. This starts increasing the demand of SCOOTY PEP+ in the market.
Creative staretgy of the advertisement:
All girls were cast in the advertisement and it had really conveyed the change attitude of girls in
the society. Their indiviusal idenity can be enhaced and even level of confidence in 21st century
girls have reached to a great level.

2. COLGATE SENSITIVE PRO RELIEF
Message conveyed from the advertisement:
In the advertisement of Colgate sensitive pro relief it is shown that today due to unhygienic food
most of the people suffers from sensitivity for that Colgate come up with a new idea of
toothpaste which gives relief from the sensitivity from the next moment when you starts using it,
they have targeted not a particular age of customer but from youngster to old age people they all
were suffering from the problem of sensitivity so in the advertisement they targeted the random
people in a mall. One of them was did not tasted ice cream since one year, other one was having
problem in drinking cold water. They were suggested to apply little amount of paste on the part
of tooth where they were feeling sensitivity and from the next moment they got relief from
sensitivity.
Impact of the advertisement:
Due to its sudden result costumers starts using it along with this many of the competitors starts to
come up with the same segment of the toothpaste. Also because of the high price COLGATE
SENSITIVE PRO RELIEF there growth is going on with low rate.

3. WHIRLPOOL ICEMAGIC REFRIGERATOR
Message conveyed from the advertisement:
Whirlpool had come up with their upgrade refrigerators with quick ice making formula. As its
name implies ICEMAGIC it claims to convert water into ice within few minutes. The
advertisement shown was cast by its brand ambassador Ajay devgan and Kajol where she says
that “Use karo ice dil khol ke…”.it makes ice about 20 minutes faster than any other refrigerators
in the category, a control panel on the exterior and an anti-moisture tube to prevent condensation.
The advertisement shows the season of summer when there is need of ice in most of the houses
and everyone knows that every refrigerator took minimum an hour or two in the process of ice
making so whirlpool decided to come up with an idea of new refrigerator which take 20 minutes
in the process.
Impact of the advertisement:
After the launch of various model of WHIRLPOOL ICE MAGIC RERIGERATOR whirlpool
hired the 26% of the overall market share of the refrigerators.