Aldo placed a bell in a busy street and asked passersby to ring it after posting pictures of their shoes on Instagram with the brand hashtag and shoe size for a surprise reward. Movember works to raise funds and awareness for men's health issues like prostate cancer by encouraging men to grow mustaches during November as demonstrated by actor Nick Offerman. Burt's Bees used an interactive billboard of coupons that peeled away layers of "dry skin" to show the before and after effects of their hydrating products. Adidas launched an in-store window shopping experience with a touchscreen displaying life-size virtual products that customers could add directly to their online carts for purchase. LG replaced an elevator floor with screens showing

1. 30.10.12

2. This Week...
Ring My Bell for Shoes, Movember, Intense Hydration, Adidas Neo Label, Floor Fall
Ring My Bell for Shoes
Aldo
MadeMan talks Movember
Movember
Intense Hydration – Before & After
Burts Bees
Window shopping Experience
Adidas Neo Label
Floor Fall
LG

3. Ring My Bell For Shoes
Aldo
Aldo Israel wanted combine girls’ love for shoes with
their habit of taking pictures of the shoes they would
like.
Their was no large production expense in this stunt as
they placed a bell in the middle of a busy street, asked
passer bys to instagram their shoes, add their shoe size
and hashtag it with the shoe brand #ALDO and simply
ring the bell.
Then came their surprise reward!

4. MadeMan Prepares You For The Manliest
Movember Ever
Movember
During November each year, Movember is responsible
for the sprouting of moustaches on thousands of men’s
faces in Ireland and around the world. The aim of which
is to raise vital funds and awareness for men’s health,
specifically prostate cancer.
MadeMan has enlisted the help of actor and renowned
mustache grower, Nick Offerman (Parks & Recreations)
to show the uneducated masses how it’s done.

5. Intense Hydration – Before & After
Burts Bees
Burt’s Bees used a simple but very effective media platform to
demonstrate the before and after effects of their new intense
hydration products.
They installed an interactive billboard made up of thousands
of coupons which presented a dry and flaky skin. Passers by
were invited to take one, peeling off one layer of dry skin at a
time.
Great idea!

6. Adidas Neo label window shopping
Adidas
More and more retailers are using digital technology to
enhance the physical store experience and engage
customers. Recently in Nurnberg, Adidas launched a
new kind of in-store window shopping experience with a
big giant screen that allows you order clothing and other
products.
The storefront window is a fully functioning virtual store
with life-size products. The intuitive interface of the
touch-screen window lets shoppers explore, play and
drag life-size products they are interested in directly into
their smartphone for easy and convenient purchase from
Adidas NEO online.

7. Falling Floor
LG
The electronics manufacturer LG wanted to show customers
just how realistic their screens can be. They hijacked an office
elevator, removed the floor, replaced it with a whole bunch of
their new IPS monitors.
These screens were triggered by sensors to display a virtual
floor falling out of the elevator, exposing the shaft and an
almost certain fall to death.
Watch everybody scrambling to the corner of the lift trying to
save themselves!