Mountain equipment co. op private label - case analysis
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MEC is a Canadian retailer that sells outdoor gear and holds only 1.2% of the sporting goods market. It developed a private label strategy to increase market share and profits. This included manufacturing products overseas where labor is cheaper, undercutting competitors' prices. However, this has negatively impacted MEC's brand by cutting Canadian jobs, souring supplier relationships, and being seen as unethical. To improve, MEC must refrain from unfair practices, rebuild local partnerships, and reconnect with customers through its stated sustainable values.
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Mountain Equipment Co-op: The Private Label Strategy
MEC is a Canadian outdoor equipment retailer with 1.2% market share in a fragmented market dominated by larger competitors. It focuses on sustainability and sells 50% private label goods but faces challenges due to higher Canadian manufacturing costs. To address this, MEC is considering expanding its private label offerings by outsourcing production to lower-cost Asian countries. However, this may damage its brand image if not handled carefully by emphasizing ethics and quality over low prices alone. The presentation recommends MEC focus on its strengths of ethics and developing private label goods while using social media, but avoid tactics like overpricing competitor brands.
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MEC is a Canadian outdoor retailer facing issues with its private label brand sports products. It has a small market share of 1.2% in the $8 million Canadian sporting goods industry. While MEC focuses on high quality and value, major concerns are the negative perception of its brand and failing product lines. The document discusses MEC's brand philosophy and history, market analysis, challenges with developing new innovative private label products versus branded products, and recommendations to continue launching new private labels while staying true to its brand values and ensuring high quality at low costs.
Mountain Equipment Coop: the private label strategy case study solution
- Mountain Equipment Co-op (MEC) is a Canadian retailer of outdoor gear founded in 1971 by climbers committed to philanthropy.
- MEC began producing its own private-label gear by copying designs of other brands at lower prices. However, manufacturing shifted overseas, hurting quality and jobs in Canada.
- Stakeholders now question MEC's philosophy as a democratically-owned firm and its ability to achieve competitive pricing through Canadian manufacturing given rising costs. Outsourcing also generates negative reactions.
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This case study is an excellent piece of material by Richard Ivey Business school.
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Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
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The document discusses the private label strategy of Mountain Equipment Co-op (MEC), a Canadian outdoor gear retailer. MEC was formed in 1971 and provides equipment for mountaineering, rock climbing, skiing, hiking, and other activities. It has goals around increasing outdoor recreation and sustainability. However, it is currently losing trust among shareholders due to shifting production overseas. The recommendations are for MEC to focus on delivering its own product line, emphasizing its core strengths of quality, ethics, and competitive pricing while promoting through word-of-mouth.
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MEC is a Canadian outdoor equipment retailer with 1.2% market share in a fragmented market dominated by larger competitors. It focuses on sustainability and sells 50% private label goods but faces challenges due to higher Canadian manufacturing costs. To address this, MEC is considering expanding its private label offerings by outsourcing production to lower-cost Asian countries. However, this may damage its brand image if not handled carefully by emphasizing ethics and quality over low prices alone. The presentation recommends MEC focus on its strengths of ethics and developing private label goods while using social media, but avoid tactics like overpricing competitor brands.
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MEC is a Canadian outdoor retailer facing issues with its private label brand sports products. It has a small market share of 1.2% in the $8 million Canadian sporting goods industry. While MEC focuses on high quality and value, major concerns are the negative perception of its brand and failing product lines. The document discusses MEC's brand philosophy and history, market analysis, challenges with developing new innovative private label products versus branded products, and recommendations to continue launching new private labels while staying true to its brand values and ensuring high quality at low costs.
Mountain Equipment Coop: the private label strategy case study solution
- Mountain Equipment Co-op (MEC) is a Canadian retailer of outdoor gear founded in 1971 by climbers committed to philanthropy.
- MEC began producing its own private-label gear by copying designs of other brands at lower prices. However, manufacturing shifted overseas, hurting quality and jobs in Canada.
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Case Synopsis
Case Facts
Situation Analysis
Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
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The document discusses the private label strategy of Mountain Equipment Co-op (MEC), a Canadian outdoor gear retailer. MEC was formed in 1971 and provides equipment for mountaineering, rock climbing, skiing, hiking, and other activities. It has goals around increasing outdoor recreation and sustainability. However, it is currently losing trust among shareholders due to shifting production overseas. The recommendations are for MEC to focus on delivering its own product line, emphasizing its core strengths of quality, ethics, and competitive pricing while promoting through word-of-mouth.
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This document provides an overview of Walmart's history and business model. It discusses how Sam Walton opened the first Walmart store in 1962 in small towns ignored by other retailers. It details Walmart's expansion across the US and pioneering use of technology. The document also examines Walmart's expansion into new retail formats like Sam's Club and entry into international markets. Several questions are posed about the sources of Walmart's competitive advantage, its ability to transfer advantages to new sectors and countries, and sustainability of its advantages against competitors.
3 environmental scanning
This document discusses environmental scanning and analyzing a company's external environment. It describes various sources of information for environmental scanning both internal and external to the company. It also discusses different components of the macro environment like technological, social, economic, political etc and their characteristics. Further, it explains concepts like competitive environment scanning, SWOT analysis, opportunity-threat profile, opportunity matrix, threat matrix and impact matrix which are tools to analyze external environment. The document also provides an example of carrying out environmental threat and opportunity profile for a bicycle company.
Retail Industry
The document provides an overview of the global and Indian retail industry. It discusses key segments in Indian retail like fashion, food and grocery, and formats like supermarkets, department stores, and specialty stores. Organized retail is growing rapidly in India and will reach 10% of the total retail market by 2010. The case study focuses on global retail giant Walmart, discussing its founding, business model centered around "everyday low prices", global presence and strategies. It indicates Walmart sees potential to grow in India through a joint venture with Bharti Enterprises to explore retail opportunities while respecting local markets.
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Loblaw is Canada's largest grocery retailer, founded in 1919. It faces strategic challenges from the potential entry of Walmart into the Canadian grocery market. A PESTLE analysis found trends like rising double-income families and ethnic grocery shopping. Porter's 5 Forces revealed a mature industry with low margins, price sensitivity from consumers, and strong national brands. Loblaw has strengths like brand equity, fresh grocery expertise, and scale advantages that could be leveraged against Walmart's cost leadership strategy. The document considers strategies for Loblaw to either challenge or differentiate from Walmart.
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Everything You Need to Know About IPTV Ireland.pdf
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
Top IPTV UK Providers of A Comprehensive Review.pdf
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
The Future of Independent Filmmaking Trends and Job Opportunities
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Know about the five famous artists who have transitioned to Big Band Music from Swing Music. Here is a glimpse of their work and contributions.
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta, an Indian actress and designer, won the Best Actress Award at the Cannes Film Festival for the Bulgarian film 'The Shameless'.
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Authenticity in Motion Pictures: How Steve Greisen Retains Real Stories
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DIGIDEVTV A New area of OTT Distribution
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
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Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
From Teacher to OnlyFans: Brianna Coppage's Story at 28
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
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Mountain equipment co. op private label - case analysis
- 1. MOUNTAIN EQUIPMENT CO-OP THE PRIVATE LABEL STRATEGY C A S E S T U D Y A N A L Y S I S Presented By: Chitwant Tahalyani Dr. Swati Gogawat Kedar Risbud
- 3. The case details the current scenario of the sports equipment market in Canada vis-à-vis MEC’s strategies. Mountain Equipment Co-op (MEC) is a well-known Canadian retailer of gear for mountaineering , rock climbing, ski touring, hiking.
- 4. CASE FACTS
- 5. • Owns the mainstream name-brand market • Market leader - 20 % share of industryFORZANI • Entry-level mainstream -Hockey, Football, Basketball • 10% share of market • Employs young adults, pays minimum wages WALMART • Focus on niche sports -Scuba Diving, Running, Biking • Higher-end, higher-priced • Employs active sports participants INDEPENDENT STORES MEC HOLDS ONLY 1.2 % OF THE MARKET HIGHLY FRAGMENTED MARKET SPORTING GOODS MARKET VALUED AT $7.5 BN A YEAR M A J O R C O M P E T I TO R S
- 6. GRADUATED INTO OFFERING 3 MAJOR USPS Focus on wilderness- oriented recreational activities Co-operative corporate structure Economic, Social, Environmental Sustainability
- 7. 15 stores across Canada Online & physical revenue - $248mn 1,387 employees Retail wage of $10 to $11 To break the mold of a ‘knock-off- artist’ Built design team in 2003 for developing private label Not mainstream Hiking Camping Climbing Snow sports Water sports Green building Community grants Canada-wide parks Brands: Arc’teryx Black Diamond Patagonia Prana 38 % OF SALES OWING TO PRIVATE LABEL
- 11. MEC EXISTS IN A HIGHLY SATURATED AND MATURE MARKET WHERE THERE IS FIERCE COMPETITION BETWEEN COMPETITORS FOR MARKET SHARE
- 12. PEOPLE MACHINESMETHODS MATERIALS MANAGEMENTENVIRONMENT • Shortage of willing employees in Canada • Cheaper labor available in Asian countries • $19 CAD vs. $0.6 CAD per hour Developing private brands Cost of material higher in Canada • Extended lead times in Canadian factories • Less responsiveness to market demands • Moving manufacturing away from Canada • Pricing competitors’ brands higher in category of own private labels (thermarest) • High-handed behavior with suppliers Acquisition of cheaper machines in overseas markets
- 13. EFFECT •Private-labeled products eating into other brand sales in its own stores •Seen as infringing on intellectual property owing to copy- >replace model •Negative public perception owing to cutting of Canadian jobs •Souring of relations with suppliers •Seen as not abiding by its own highly vaunted policies and only seeking profits
- 14. CASE INFERENCES
- 15. CANADIAN MARKET SHARE BY COMPETITORS 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Forzani Total Canadian Tire Walmart MEC Independent Stores Others MARKET PLAYERS MEC IS COMPETING IN HIGHLY FRAGMENTED MARKET IT ENJOYS ONLY 1.2% OF THE TOTAL MARKET SHARE
- 16. COUNTRY OF ORIGIN Canada 30% Other 70% PRODUCT ORIGIN Canada Other MOST OF THE PRODUCTS ARE GETTING MANUFACTURED IN ASIA BECAUSE OF LOW COST, LABOUR, MANUFACTURING COST ETC.
- 17. PRODUCT CATEGORY PRICE RANGE (CAD) PRIVATE LABELS OTHER BRANDS WEEKEND & ALPINE BAGS 69 - 144 123 - 198 WOMEN’S HIKING CLOTHING 25 - 55 73 - 79 PRIVATE LABELS ARE CLEARLY SOLD AT A MUCH LOWER PRICE THAN OTHER BRANDS
- 18. RECOMMENDATION S
- 19. •MEC must refrain from unethical practices like selling competitor’s brands at higher prices •Improve relations and work practices with local suppliers Abstain from handing out threats of lawsuits •Build a positive public image and brand equity by standing by their company philosophies Leveraging social media to connect with their customers and appease them
- 20. THANK YOU