This document discusses building consumer loyalty through branded community and entrepreneurship. It provides examples of some of Hieu Nguyen's past successful projects and outlines his background in digital media. It then discusses both the challenges or "dark side" of being an entrepreneur as well as the benefits or "bright side." Some of the challenges mentioned include long working hours, financial pressure, and shouldering many responsibilities alone. The benefits include a flexible schedule and being your own boss. It concludes by offering advice on how to deal with the challenges, such as having passion, setting clear goals, believing in yourself, focusing on customers, taking risks, and building relationships.

1. ENTREPRENEURSHIP
BUILDING CONSUMER LOYALTY
THROUGH BRANDED COMMUNITY

2. ABOUT ME
Hieu Nguyen
PRESENT: Digital Media Director @ Ringier Vietnam
PAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!

3. CASE STUDIES
WHAT I DID RESULT?
• OTOSAIGON (2003) #1 AUTOMOBILE WS IN VN
• MARRY.VN (2010) #1 WEDDING WEBSITE IN VN
• BEPGIADINH (2010) #1 COOKING WEBSITE IN VN
• VXIX HERITAGE (2007) SUCCESS UNTIL NOW

4. entrepreneur

5. entrepreneur
/,ɔntrəprə'nə:/
• A person who have an idea and dare to start that idea.
• A people who have a talent for seeing opportunities and the
abilities to develop those opportunities into profit-making
businesses.

6. 3 styles:
entrepreneur
1. Opening a new business/organization.
2. Making new products or services or market in existing firms.
3. Creating charitable organization.

7. intrepreneur
ɜ
/ɪntrəprəˈnr/
A person who has an entrepreneur skill set but works within an
organization, enterprise, or venture.

8. entrepreneur
/,ɔntrəprə'nə:/
• The Dark Side of Entrepreneur
• The Bright Side of Entrepreneur
• How we deal with it?

9. THE DARK SIDE
OF ENTREPRENEUR

10. DAVID vs GOLIATH
BOOK RECOMMENDED
BLUE OCEAN
STRAEGY

11. YOUR WORKING TIME NEVER STOP

12. SACRIFICE TIME FOR YOUR FAMILY

13. FINANCE PRESSURE
BILL / TAX / DEBT …

14. YOU
YOU HAVE TO BE A BLENDER
HR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…

15. YOU PREPARE TEAM BUILDING FOR OTHERS
NO VACATION FOR YOU!

16. YOU CAN NOT BLAME ANYONE
BUT ANYONE CAN BLAME YOU

17. THE BRIGHT SIDE
OF ENTREPRENEUR

18. FLEXIBLE SCHEDULE / TIME / WORKING STYLE

19. YOU ARE YOUR OWN BOSS

20. DECIDE YOUR OWN WAY

21. ENJOY THE STRESS

22. STEP OUT OF THE BOX

23. MONEY / FAMOUS
SHOULD NOT BE IN THE LIST

24. HOW TO DEAL
THE DARK SIDE
WITH IT?
OF ENTREPRENEUR

25. WHAT WE NEED?
PASSION
MAKE US STRONGER
KEEP YOU BELIEVE
MOTIVATE YOU & OTHER
HELP YOU RE-INVENT
BOOK RECOMMENDED
CRUSH IT!
Gary Vaynerchuk

26. WHATYOUR GOAL
SET WE NEED?
• CLEAR
• ATTAINABLE
• TRACKABLE
“If your goals can no longer be tracked, then it is no longer a goal”
• WRITE IT OUT
PASSION

27. BELIEVE IN
YOURSELF

28. BELIEVE IN
LIEVE
YOURSELF

29. CUSTOMER FIRST
YOUR BENEFITS LATER
Think for your customer/visitor benefits first,
Don’t worry, your benefits will automatically come after.
PASSION

30. ALWAYS LISTEN
FROM
Your clients/visitors
Smart/Fool person
Who hate you
Who love you
…

31. BE PATIENCE

32. TAKE RISK
BEST THINGS WORST THINGS
THAT CAN HAPPEN?
1. 1.
DO 2. 2.
3. 3.
1. 1.
NOT
2. 2.
DO
3. 3.
BOOK RECOMMENDED
TAKE THE RISK
Ben Carson

33. BUILD YOUR RELATIONSHIP
• Join Networking party/Conference
• Join Difference Type of association
• Share your knowledge freely
• Do good job for your client
• Get familiar with the term of
“Personal Brand Reputation”
BOOK RECOMMENDED
NEVER EAT ALONE
Keith Ferrazzi

34. JUST GET
STARTED
• I will do it!
• I have a plan…
• I’m waiting for…
• I have to do (something) first

35. WHAT WE NEED?
1. PASSION
2. SET A GOAL
3. BE / BELIEVE YOURSELF
4. THINK FOR YOUR CLIENT FIRST / YOU LATER
5. ALWAYS LISTEN
6. BE PATIENCE
7. TAKE THE RISK
8. BUILD YOUR NETWORK
9. JUST GET STARTED

36. IMAGING OUR WHOLE LIFE IS
A DAY GO TO FISHING LAKE
• 8 HOURS = 80 YEARS
• WE CAN’T TAKE THE FISH BACK HOME
• NO MEDAL FOR THE WINNER

37. ALL WE CAN/SHOULD DO IS
enjoy our fishing time!

38. I WISH YOU ENJOY IT
JUST LIKE ME 

39. THANK YOU!
AND I WISH YOU ENJOY
MY SESSION 
www.ngochieu.com