YOUR BUSINESS IS YOUR BRAND. YOUR BRAND IS OUR BUSINESS. This document presents MossMedia’s brand strategy and identity design, featuring original names, taglines, messaging, campaigns, packaging and brand designs - custom created for a wide-range of companies and organizations. As these samples demonstrate, the process of refining or creating a brand identity is about more than just a well-designed logo or brandmark. By all accounts, designing a solution that captures the essence and energy of your company is not only a strategic business decision, it holds the key to capturing competitive advantage in the global marketplace. ASK US HOW WE CAN HELP MAKE YOUR BRAND MOVE.

1. 10 Years of Iconic Brand Strategy & Breakthrough Identity Design
W W W . M O S S M E D I A . P R O | P A R T O F T H E F R O N T P O R C H M E D I A F A M I L Y O F C O M P A N I E S | C O P Y R I G H T © 2 0 1 8

2. Cultivate is committed to building a unified family that prides itself on
supporting our local farmers & growers that devote their lives into providing
the highest quality products. Our mission is to serve our guests nutritious,
sustainable food & beverage while focusing on "Cultivating" our community
through scholarships, guidance, and resources for our young people.
CULTIVATE
DESIGNED BY MOSSMEDIA, LLC ©2016
BRANDBOARD
// COLOR //
// LOGO VARIATIONS // // INSPIRATION //
// TEXTURES // // LABELING // // PACKAGING //
T H I S C A R R Y O U T S U P P O R T S L O C A L F A R M E R S A N D F A M I L I E S
conscious
carryout
Plantanew
conversation
onyourplate.
Diginto
thegoodlife.
Spring Salad

3. “This season we’re examining what it means to be human and
asking the questions that sometimes we forget to ask. What is
Time? Can ethical questions be answered by science? Questions
like these will spark the Big Audacious Ideas of tomorrow.”
#BIGAUDACIOUSIDEA
#FRONTPORCHPEOPLE
#THINKAUDACIOUS
#NEWPODCAST
#AUDACIOUSIDEA
#TODAYSBAI
BIG AUDACIOUS IDEA
DESIGNED BY MOSS ©2017
BRANDBUILD
// COLOR //
// PODCAST TILE //
// INSPIRATION // // OTHER SPARKS //
// AUDACIOUS TEE //// AUDACIOUS MUG //
SEE
THE BIG
PICTURE
Guided by
Craig James
X+Y=WHY?
// ICONOGRAPHY //
A “FRONT PORCH PEOPLE” CONVERSATION

4. // COLOR //
PANTONE PROCESS 179
STATUS
QUOFREE
ZONE
AGILE
ISAN
ATTITUDE
GOAGILE
OR
GOHOME
“Agile... is an attitude, not a technique with boundaries.
An attitude has no boundaries, so we wouldn’t ask “can I use
agile here,” but rather “how would I act in the agile way
here?” or ”how agile can we be, here?” – Alistair Cockburn
#AGILELABPURDUE
#AGILESTRATEGYLAB
#AGILEATTITUDE
#AGILELINKUP
#AGILEUP
AGILE STRATEGY LAB
DESIGNED BY MOSSMEDIA, LLC ©2016
BRANDBOARD
“Agile is
an attitude.”
// LOGO // // LOGO EMBLEM //
// INSPIRATION //
// SWAG//
// BANNERS //
../Agile Process
Agile is not a
thing you (do).
Agile is a thing
you are.
EST // 2016
HEX: EF4836

5. WE LOOK FOR COMBINATIONS OF WORDS THAT ARE EMOTIVE, TRENDING,
LIKE “ICON” OR ACRONYMS LIKE “OTP” TO BREAK OUT FROM THE CROWD
FOR THE NEW SAMPLE BOX NAME.
SAMPLE BOX / BRAND
DESIGNED BY MOSS ©2017
PACKAGING+
// COLOR //
// NAMESTORM // // PACKAGING //
// TAGLINES //
Smiles Ahead
Britebox
Brightrends
True Shine
Brightline
SmileUp!
Looker
Woke!
GOAT
Likebox
ShineOn!
SmileWave
High Key
Icon Smiles
Inspiration from: http://www.refin-
ery29.com/2016/05/107772/cool-words-slang-dic-
tionary-popular-sayings#slide-29
Turning Heads with Top Dental Products
Delivering the Brightest Ideas in Dentistry
BRIGHT NEW
AND BOLD!DDS TRENDS
BRIGHT NEW
AND BOLD!
DDS TRENDS
AUG.17.SAMPLER
SAMPLES INSIDE!

6. HACKING ENGINEERING
MOOD BOARD DESIGNED BY MOSS
BRANDSTUDY
MADE IN CLEVELAND, USA / 2016
A BRAND WITH A MIND FOR ENGINEERING’S FUTURE
More than 50 schools all over the country are transforming engineering education using SD as the "magic
ingredient" that got them from idea to reality. Find out more through a new network, HackingEngineering.
Get started using the free tools at hackingengineering.org/open16
#7D5CC6 #747678#DA39AF
// INSPIRATION: HEADY //
HUMAN ELEMENT
MIND POWER
COLLABORATION
NEW THINKING
BREAKING BARRIERS
DISRUPTION
POSITIVITY
AGENT OF CHANGE
THOUGHT LEADERSHIP
INCLUSIVENESS
NEW ENGINEERING
RAISING THE BAR
// TYPOGRAPHY: BOLD //
// CONCEPTS: AGILE //
// ALT MARK //
// IMAGE: DOING //
// ICONOGRAPHY: FUN //
// COLOR: UNCOMMON//
// TEXTURE: REFINED //
// ENERGY: BOUNDLESS//
#HACKINGENGINEERING
HACKING
ENGINEERING
RETHINK
ENGINEERING
REMAKE
THEWORLD
INNOVATION
IS MORE THAN
A BUZZWORD

7. #DESIGNEVERYWHERE
#FRONTPORCHPEOPLE
#BALANCEDESIGN
#LETSTALKDESIGN
#DESIGNVALUES
#DESIGNMEANS
DESIGN EVERYWHERE
UNIVERS CONCEPT
DESIGNED BY MOSS ©2018
BRANDBOARD
// COLOR //
This podcast explores the new reality of design. Where the mere definition of design
is an open exploration. From nano-technology to artificial intelligence; from game
design to social innovation; this podcast will explore a multitude of perspectives and
processes in one of the most exciting and disrupting eras of design in history.
// TILE //
// INSPIRATION // // SPARKS //
// TEE //// MUG //// TAG/PATCH //
../DESIGN EVERYWHERE
™
THE FRONT PORCH PEOPLE // LIMITED EDITION
DISCOVER THE NEW
REALITY OF DESIGN
Season One // Guided by Jonathan Morgan // Sponsored by Balance, Inc.
DISCOVER THE NEW REALITY OF DESIGN
../DESIGN EVERYWHERE
™
../DESIGNEVERYWHERE
™
../DESIGNEVERYWHERE
™

8. IN THIS SHOW, JAZZ MUSICIANS WILL LISTEN TO AND
COMPARE DIFFERENT RENDITIONS OF A PIECE FROM THE
GREAT AMERICAN SONGBOOK.
#FRONTPORCHPEOPLE
#JAZZCITY
#HEARDTHATSONG
#NEWPODCAST
#JAZZHISTORY
PODCAST BRAND
DESIGNED BY MOSS ©2017
BRANDBUILD
// COLOR //
// PODCAST TILE //
// IMPROVISATION // // ODD TIME METER //
IN HIGH FIDELITY
‘JAZZONTHEDIAL’
// SWING & SWAG //
DIVE IN AND EXPLORE DIFFERENT
RENDITIONS OF A PIECE FROM THE
GREAT AMERICAN SONGBOOK.
A “FRONT PORCH PEOPLE” CONVERSATION

9. // WHEELS //
// CARDS //
Plan, shop share. Together.™
Scott Andrews
CEO | PIXSI, LTD.
330.310.0601
s.andrews@pixsi.com
pixsi.com
Pixsi’s purposeful plan is to develop an integrated communications platform
that enables retailers and manufacturers to respond to the transformational
change in consumer’s agile behavior and media consumption.
MoodBoard5.0
pixsi
// COLOR //
// SOCIAL //
// MOBILE //
// TEES //

10. B R A N D B O A R D 1
: A N E W M E D S PA
INSPIRATION/STYLE:
TExTuRES:
BRAND “MOOD” BOARD v1
ANEW MEDSPA ©2014
COLOR
ART/CREATIvE DIRECTION: MOSS | PRESENTED TO STEvEN MALCMAChER POSSIBLE TAgLINES:
power the new you
more of you... anew
open the door to anew.you
discover you...again
anew.you
YOUR JOURNEY ANEW:
Remember you? The one who
never passes up a chance to
learn something new... to take
on change? At Anew Medspa,
change is all about getting back
to you. See yourself anew.
open the
door to
anew.you
anewmedspa.com medspa | cleveland dIscOveR YOU...aGaIn

11. DMT > BRAND IDENTITY SYSTEM.V5
DESIGNED BY MOSS | CONFIDENTIAL
VERSION5
©2014
CORPORATE BRAND MARK
NOTE: PLEASE REVIEW, PRINT AND APPROVE USE OF NEW PANTONE
VARIATIONS ON BADGE, SEALS & STICKERS
LABCOAT
STATIONARY PANTONE 320 PANTONE 382 PANTONE 432 COOL GREY 6
1333 HIGHLAND ROAD, SUITE E
MACEDONIA, OHIO 44056
SOLUTIONS@DMTCERTIFIED330.487.0517DMTCERTIFIED.COM
Dear Mr. Hospital,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam non nulla nec sem sollicitudin
sollicitudin. Nam faucibus sem libero, ut dignissim neque finibus non. Nunc fringilla sollicitudin
vestibulum. Sed congue sapien nulla, vel maximus neque tristique sit amet. Nullam vehicula,
est ut maximus tristique, lacus orci fermentum sem, quis vulputate tellus arcu et est.
Suspendisse ipsum arcu, efficitur ac odio eu, vestibulum consectetur sem. Praesent dictum
sodales orci eget rutrum. Mauris ultrices rutrum maximus. Phasellus ullamcorper ex ut orci
ultrices mollis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos
himenaeos. Donec lorem tortor, elementum quis placerat eu, volutpat id est. Aenean mi
sapien, egestas at dui eu, commodo aliquet eros.
Nullam urna sem, convallis id massa sed, ultrices posuere mauris. Pellentesque maximus
tortor quis ligula dictum rutrum ut eu quam. Integer elit ligula, tristique at quam sit amet,
rhoncus sollicitudin orci. Morbi at neque at libero faucibus vehicula sed commodo odio.
Quisque vitae varius lorem. Phasellus laoreet erat nec porttitor suscipit. Nam neque odio,
placerat sit amet vulputate eu, maximus id eros. Integer sit amet magna efficitur enim lobortis
ultrices ac eu urna. Donec eu quam id orci accumsan convallis a vitae massa. Ut aliquam lacus
ac eleifend varius. Maecenas vehicula molestie luctus. Vestibulum nec efficitur augue, nec
porta nunc.
Aenean quis ultricies neque, ut posuere libero. Fusce ultricies in felis id accumsan. Fusce vitae
accumsan risus. Sed fringilla nunc vitae nisl aliquet, a pulvinar nibh sodales. Aliquam vulputate
consectetur laoreet. Vivamus hendrerit rhoncus pretium. Ut quis elementum tortor. Praesent
viverra augue vel diam consequat hendrerit. Nam euismod, lectus quis scelerisque iaculis, elit
quam venenatis massa, in tempus metus mauris at risus. Duis ullamcorper ultricies
consectetur. Donec sit amet maximus neque. Duis euismod hendrerit enim non sagittis.
Nullam rutrum egestas ante, at aliquet quam ullamcorper gravida. Vivamus eleifend quam
sem, ut pulvinar justo vehicula non. Donec turpis erat, porttitor ac blandit a, venenatis non
lorem. Vivamus ornare enim ultricies, placerat enim sed, consectetur odio. Mauris mollis
pulvinar posuere. Curabitur id tempor magna. Sed aliquam dapibus libero, sit amet sodales
velit sollicitudin sit amet. Fusce finibus hendrerit eros sed consequat. Nunc a dictum neque,
ac tempor ex.
Kind Regards,
Laurie Colagiovanni
DISINFECTION MANAGEMENT TECHNOLOGY
BALLCAP
Laurie Colagiovanni
PROGRAM DIRECTOR
DISINFECTION MANAGEMENT TECHNOLOGY
1333 HIGHLAND ROAD, SUITE E
MACEDONIA, OHIO 44056
E: LCOLAGIOVANNI@DMTCERTIFIED.COM
M: 440.781.4741 O: 330.487.0517
DMTCERTIFIED.COM

12. Center for
Regional
Development
B R A N D B O A R D 1
: P C R D
INSPIRATION/STYLE:
INfOgRAPhIc/EdgE:
TExTuRES:
BRANd “MOOd” BOARd v1
PcRd ©2013
cOLOR SYSTEM
Rethinking
Regionalism...
ConnectingtheBrightest
CollaborationsinRegional
Redevelopment&Placemaking
March 23-26, 2014 // indianapolis, Usa
www.collabcon14.com
cAMPAIgN/POSSIBILITIES:
ART/cREATIvE dIREcTION: MOSS | BRANd RESEARch: TuckER | dESIgN IdEATION: ROMANO
reimagineredeveloprealign
regions breaking
beyond the big box
collabCon2014
CRDby lionel beaUlieU
V o L U M e : 1 4 . 3
Center for
Regional
Development

13. Presenting the LitWit™
Salon Series – a curiously interactive gameshow and gathering
crafted for enthusiasts and newcomers to the world’s great literature. Haven’t read
the book? No worries. LitWit™
is your chance to celebrate amazing novels, with the
producers of Novel Conversations, and explore their impact on film, fashion and popular
culture of the era. Quizzes, Comedy, Libations & Prizes – and more!
#frontporchpeople
#getlitwitit
#litwitevent
#greatgatsby
#roaringliterature
EVENT BRANDING
DESIGNED BY MOSS | CIRCA 2017
BRANDBUILD
// COLOR //
// THEME ELEMENTS //// LOGO CONCEPTS//
// MESSAGE //
// PATTERN & TEXTURE //
// META //
A Salon Series Event & Experience
from the Producers of Novel Conversations
The great
Gatsby
Celebrating
THE INAUGURAL EVENT | JUNE 2017
fgijlnopqrst

14. naming
lift*
elevation
altitude*
whitewater
mogul*
double diamond
frost
terra*
blue line
red line
vessel*
plateau
seven falls
anthem
icon
mOOD & FEEL
COLOR
SHaPE
EXPERiEnCEBRanDBOaRD3: mOUnTainLOUngE
Takeultraloungesophisticationandmixitwithmountaincoollifestyle.imaginethefeelofanresort
loungeatthefootofanendlessterrain.Skipowder.Capturetherich,clean,crispsurfaceandterrain—
withalistofpotentialnamesassureandclearastheairispure.
notforsakeofsoul,mountainloungeblendsthespiritof“newColorado”withtheelementalessence
oftimelessRockymountainway.Thereismystery,depth,purity,andnewnessineverytaste.Picturea
packagedrivenbySwissdesignelegance,withamodimagethat’sconfident,butnotoverstated,stylish
withouttryingtoohard.CaptureColorado’s“terramod”coolandhighaltitudestateofmind:athome
withtheupwardlymobile,attractive,sensual,inspiring,andbreathtakingbrand.
EXPERiEnCEBRanDBOaRD3
10.03.07
ViSUaL inSPiRaTiOn
HIGH ALTITUDE
V O D K A
HIGH ALTITUDE
V O D K A
HIGH ALTITUDE
V O D K A

15. Est.2007
HIGH ELEVATION
VO D K A
autumn
Go Farther.
750ML. 40% ALC. BY VOL. 80 PROOF
Est.2007
VO D K A
HIGH ELEVATION
Ski Powder.
winter
750ML. 40% ALC. BY VOL. 80 PROOF
Est.2007
VO D K A
HIGH ELEVATION
spring
Run Faster.
750ML. 40% ALC. BY VOL. 80 PROOF
Est.2007
VO D K A
HIGH ELEVATION
summer
Love Longer.
750ML. 40% ALC. BY VOL. 80 PROOF
Climb Higher.
VO D K A
Hand Crafted in
D E N V E R , C O L O R A D O
750ML. 40% ALC. BY VOL. 80 PROOF
PRODUCT DESIGN BOARD: EPIC VODKA v3
Lose Virginity
Corporate Downsize
Kauii Copter Rider
Witness First Born
Climb Higher.
VODKA
PRODCUT DESIGN BOARD 3
11.30.07
© 2007 Nead Brand Partners. All rights reserved.
EpicVodkahighaltitudevodka
blendsthefinestspiritsof
ColoradoPure withtheessence
oftimelessRockyMountainway.
Climbhigher.DrinkEpic.
Messages/Info: Climb higher. Go Farther. Ski Powder. Run Faster. Love Longer. For a life that’s EPIC. EPIC Original is pure and classic,
straight up (shown at left). And EPIC offers and family of flavors as a monument to experience, new traditions — celebrating EPIC days and
nights with the seasons. (shown above)
COLORS
EPIC Original
EPIC Seasons
The first thermometers were called thermoscopes and while
several inventors invented a version of the thermoscope at
the same time, Italian inventor Santorio Santorio was the
first inventor to put a numerical scale on the instrument.
The thermometer as symbol represents the distilling process
itself. And if we take the metaphor further, represents the
degrees of one’s individual experience, as EPIC as they
come. Cold, Hot, High, Low...it’s at the center of emotion,
it’s what makes a memory last a lifetime.
DETAILS:
Clear bottle. Silhouettes that reveal the liquor level. Vodka
becomes a visual element of the overall design. In some
cases resembling a lake, river or horizon line.
Bottle:
Thai, Saborglass
Oversized Cap. Matte deep-blue-black for EPIC Original.
Chrome for EPIC Seasons.
3

16. B R A N D B O A R D 1
: T R E N D E N T I ST RY
INSPIRATION/STYLE:
TExTuRES:
BRAND “MOOD” BOARD v2
TRENDENTISTRY ©2013
COLOR
future//14
Forecasts From the Field
>> What is trending in dentistry?
>> Who are the innovators?
>> Where are the hottest practices?
>> Why is color so important?
>> Where are new services leading?
{td}
L E A D T H E WAY.
// BOLD sPaces = Here to Stay!
HOT/TECH = Accessories!
BRANDMARK/LOgO STuDIES:
ART/CREATIvE DIRECTION: MOSS | DESIgN RESEARCh: CORCORAN/TuCKER | STRATEgY: SAvRANSKY
Our Mission:
the newest, most progressive dental media brand in the nation, Trendentistry® inspires a new
breed of innovative and creative thought leaders — actively inventing the future of dentistry.
With engaging narratives as informative as they are entertaining, Trendentistry® motivates
readers to think beyond traditional boundaries, move proactively, and above all, embrace change.

17. thedentaLexChange.CoM
©2014
1-COLOR MARK ONLY
3-CLR HORIZONTAL
INVERTED ON GRAY
3-CLR STACKED + DOMAIN
NOTE: PRINTABLE ON 8.5” X 14” SIZE PAPER
3-CLR STANDARD
PRIMARY COLORS
PANTONE GRAY 9
PANTONE 584 CP PANTONE 583 CP
PANTONE 7702 CP PROCESS BLACK
ACCENT COLORS
PANTONE 493 CP PANTONE 134 CP
PANTONE 7576 CPPANTONE 702 CP
FONTS > SOURCE SANS PRO
LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
SEMIBOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
SEMIBOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
Dental Exchange > Brand Identity Specs

18. EXPERIENCE BRAND BOARD: TYLER VILLAGE
SURFACE & TEXTURE
COLOR
VISUAL INSPIRATION
KEYWORDS
diverse
creative
organic
pioneers
urban
active
vibrant
central
connected
risk-takers
start-ups
thinkers
entrepreneurs
community
EXPERIENCE BRAND BOARD v5
TYLER VILLAGE 04.08.10
©2009, 2010
TYLER
village
Graystone isn’t really in the
real estate business.
No, you are in the business
of building lifestyles.
Supporting tenants and
encouraging growth.
This is all aboutTyler Village
and the raw elements that
make it real.
ThisTyler is the balanced
intersection of home, work,
and the “third place” — all in
one epic campus.

19. Find Our Authentic Artistry @ ruthandperrys.com
A Favorite of America’s Top Culinary Stars
& Award-Winning Chefs WorldwideRUTH & PERRYS > BRAND IDENTITY
DESIGNED BY MOSS | CONFIDENTIAL
V3
©2014
PRIMARY BRANDMARK
BRAND POSITIONING
SECONDARY - 1-CLR SECONDARY INVERSE

20. EMAIL: INFO@MOSSMEDIA.PRO | PHONE: 216.544.7942 | WEBSITE: WWW.MOSSMEDIA.PRO
YOUR BUSINESS IS YOUR BRAND. AND YOUR BRAND IS OUR BUSINESS.
This document presents MossMedia’s brand strategy and identity design, featuring original
names, taglines, messaging, campaigns, packaging and brand designs - custom created
for a wide-range of companies and organizations.
As these samples demonstrate, the process of refining or creating a brand identity is about
more than just a well-designed logo or brandmark. By all accounts, designing a solution that
captures the essence and energy of your company is not only a strategic business decision,
it holds the key to capturing competitive advantage in the global marketplace.
ASK US HOW WE CAN HELP MAKE YOUR BRAND MOVE.
C O P Y R I G H T © 2 0 1 8