1. Change the conversation
/ Socially. / Actually./ Digitally.

2. 2 // 20
A DIFFERENT MINDSET
CAN UNLOCK THE POTENTIAL
OF SOCIAL

3. 3 // 20
1
2
3
4
5
THE PROBLEM
/// SOCIAL IS ALMOST
ALWAYS A BOLT-ON
6

4. 4 // 28
1
2
3
4
5
THE CAUSE
/// ORIGINALLY SEEN
AS A RELATIONSHIP
MANAGEMENT CHANNEL
6

5. 5 // 28
1
3
4
OUR MINDSET
6
5
2
/// SOCIAL IS ALL
ABOUT POTENTIAL

6. 6 // 28
/// DEVELOP
RELATIONSHIPS
THAT TALK BACK
1
3
4
OUR MINDSET
6
5
2

7. 7 // 28
/// ACHIEVE
ADVERTISING SCALE
BUT “SMARTER”
1
3
4
5
6
OUR MINDSET
2

8. 8 // 28
/// ALL THAT IS REQUIRED
IS A CHANGE IN MINDSET
1
3
4
5
6
OUR MINDSET
2

9. 9 // 28
/// OUR MODEL
1
4
5
OUR APPROACH
6
RM
APPROACH
ADVERTISING
APPROACH
2
3

10. 10 // 28
/// OUR MODEL
1
4
5
OUR APPROACH
6
RM
APPROACH
ADVERTISING
APPROACH
2
3

11. 11 // 28
/// OUR MODEL
1
4
5
OUR APPROACH
6
+RM
APPROACH
ADVERTISING
APPROACH
2
3

12. 12 // 28
5
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4
///5 PRINCIPLES
TO BRAND BUILDING
IN SOCIAL

13. 13 // 28
5
APPROACH EVERY POST
WITH THE CARE & ATTENTION
OF A CAMPAIGN AD
#1
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

14. 14 // 28
5
6
CASE STUDY #1 NIKE
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

15. 15 // 28
5
ELEVATE YOUR
BEST CONTENT BEYOND
YOUR FISH POND
#2
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

16. 16 // 28
5
6
CASE STUDY #2 SNICKERS
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

17. 17 // 28
5
PREPARE TO ACT
QUICKLY
#3
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

18. 18 // 28
5
6
CASE STUDY #3 SPECSAVERS
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

19. 19 // 28
5
ALWAYS ADD VALUE
#4
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

20. 20 // 28
5
6
CASE STUDY #4 GE 3D PRINTING
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

21. 21 // 28
5
MEASURE IT PROPERLY,
LISTEN & LEARN
#5
6
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

22. 22 // 28
5
6
CASE STUDY #5 TESCO MOBILE
HOW – EVIDENCE THROUGH CASE STUDIES
1
2
3
4

23. 23 // 28
5
HOW ARE WE BUILDING
THE GLENFIDDICH BRAND
6
IN SOCIAL
1
2
3
4
PRACTISING WHAT WE PREACH

24. 24 // 28
6
PREPARE TO ACT
QUICKLY
ALWAYS ADD VALUE
MEASURE IT
PROPERLY, LISTEN
AND LEARN
5
1
2
3
4
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND
PRACTISING WHAT WE PREACH

25. 25 // 28
6
PREPARE TO ACT
QUICKLY
ALWAYS ADD VALUE
MEASURE IT
PROPERLY, LISTEN
AND LEARN
5
1
2
3
4
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND
PRACTISING WHAT WE PREACH

26. 26 // 28
6
PREPARE TO ACT
QUICKLY
ALWAYS ADD VALUE
MEASURE IT
PROPERLY, LISTEN
AND LEARN
5
1
2
3
4
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND
PRACTISING WHAT WE PREACH

27. 27 // 28
6
PREPARE TO ACT
QUICKLY
ALWAYS ADD VALUE
MEASURE IT
PROPERLY, LISTEN
AND LEARN
5
1
2
3
4
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND
PRACTISING WHAT WE PREACH

28. 28 // 28
6
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND
PREPARE TO ACT
QUICKLY
ALWAYS ADD VALUE
MEASURE IT
PROPERLY, LISTEN
AND LEARN
5
1
2
3
4
PRACTISING WHAT WE PREACH

29. 29 // 28
6 PRACTISING WHAT WE PREACH
5
1
2
3
4
APPROACH EACH
POST WITH THE CARE
AND ATTENTION OF A
CAMPAIGN AD
ELEVATE YOUR
CONTENT BEYOND
YOUR FISH POND

30. 30 // 28
LET’S CONTINUE
THE CONVERSATION
DISCOVER
Email : andrew@gravitythinking.com
/ What people are
saying about you
online.
// How you are talking
to and engaging with
fans.
/// How engaged your
fans are.
Uncover potential brand
building opportunities.

31. Change the conversation
/ Socially. / Actually./ Digitally.