PepsiCo Presentation

112 views

Published on

Presentation assignment for New Media DL class

  • Be the first to comment

  • Be the first to like this

PepsiCo Presentation

  1. 1. !"#$%&' !"#$%&' !"#$%&'& !"#$%&'& PepsiCo: Achieving Success ()*+,-%&!"#$& .)/0%,123&4$#5$67$0&893&:9;9& ()*+,-%&!"#$& .)/0%,123&4$#5$67$0&893&:9;9& Through Performance With a Purpose Brittney Troutman New Media DL Student Monday, August 16, 2010
  2. 2. Fortune 500 Company...... Text With Multiple Successful Brands Monday, August 16, 2010
  3. 3. Challenges.... • Overcoming a healthy conscious society • Adapting and changing the nutritional value of their products Goals.... • Providing healthier snack choices • Protecting and sustaining the Earth and its natural resources • Connecting with current/future consumers through social media Monday, August 16, 2010
  4. 4. “What  attracts  me  to  Pepsi  is  I  have   more  faith  in  their  ability  to  grow   earnings.  Not  only  are  they  successful   on  the  beverage  side  but  they  are   successful  with  salty  snack  foods.” Monday, August 16, 2010
  5. 5. Things to Post on Twitter • Sweepstakes/contests • Available deals/coupons • Sponsored events Monday, August 16, 2010
  6. 6. !"#$%&' !"#$%&'PepsiCo !"#$%&'& !"#$%&'& Performance with Purpose ()*+,-%&!"#$& ()*+,-%&!"#$& .)/0%,123&4$#5$67$0&893&:9;9& .)/0%,123&4$#5$67$0&893&:9;9& My Blog August 14, 2010 PepsiCo Goes Green with New Vending Machine PepsiCo’s testing new and greener vending machines. This new revelation could help with the cost of Blog Roll electricity ............................................................ New Media DL ............................................................ ...................................................... Beautifuldreamer35 Child’s Hope Monday, August 16, 2010
  7. 7. USAGE OF ONLINE VIDEOS • How to use Youtube to your advantage • Fan-made commercial contest • How will this help the brand? Monday, August 16, 2010
  8. 8. Budget Twitter Online Video Blog Website • Here is the percentages divided up among the different social media networks if the budget was 25% 20% $200,000 and the timeline was for 12 months with heavy usage during the Super Bowl and the summer months 20% 35% Monday, August 16, 2010
  9. 9. HOW TO MEASURE IF IT’S A SUCCESS • How much media attention was gained • Keeping loyal consumers interested and involved • Attracting potential consumers • Staying relevant Monday, August 16, 2010
  10. 10. “At  PepsiCo,  “Performance  with   Purpose”  means  delivering   sustainable  growth  by  investing   in  a  healthier  future  for  people   and  our  planet.”  Pepsico.com Monday, August 16, 2010

×