The document provides an overview of harnessing the potential of startup ecosystems. It discusses key aspects of startup ecosystems including identifying networks, assessing health, leveraging relationships, and becoming an active member. It also introduces the speaker, Scott Mackin, including his background founding companies and experience living in multiple cities and countries. Finally, it shares insights into the Barcelona startup ecosystem, highlighting areas of strength like access to talent and funding, as well as opportunities for improving exits.

1. Harnessing The Potential Of
Startup Ecosystems

2. Key
Takeaways
Harbour.Space
High-Tech Entrepreneurship
Masters, Spring 2018
‣ Identify and understand the interdependent
network of complex startup ecosystems
‣ Assess the health and evaluate the future
potential of city and regional ecosystems.
‣ Leverage key relationships to accelerate your
career and company success.
‣ Become an active and influential member of
your ecosystem and enable others to realize
their goals.
3

3. WHO THE HELL AM I
&
WHY SHOULD YOU
LISTEN TO ME?

4. SCOTT
MACKIN
PERSONAL BIO
‣ 36 YEARS OLD
‣ I’VE BEEN A LOCAL IN:
‣ BOSTON - 15 YEARS
‣ BOULDER, CO - 5 YEARS
‣ L.A./SAN DIEGO, CA - 9 YEARS
‣ BARCELONA, ES - 6 YEARS
‣ HUSBAND + FATHER + SON + BROTHER
‣ TRAVELER: 35 COUNTRIES & COUNTING
‣ NORMAL HUMAN JUST LIKE YOU
3

5. SCOTT
MACKIN
PROFESSIONAL BIO
‣ FOUNDED 3 COMPANIES
‣ EMPLOYED OVER 50 PEOPLE
‣ BACHELORS IN COMMUNICATION
‣ MBA INTERNATIONAL BUSINESS
‣ ADJ. PROFESSOR OF MARKETING
‣ SPOKESPERSON FOR SEAT
3

6. BOURBON CREATIVE BARCINNO MEDIA

7. WHAT IS A
STARTUP ECOSYSTEM?

8. A startup ecosystem is a
deliberate initiative by people
and organizations to create new
companies in a specific location.

9. A startup ecosystem is a
deliberate initiative by people
and organizations to create new
companies in a specific location.

10. WHO ARE THE
KEY STAKEHOLDERS
IN A STARTUP ECOSYSTEM?

11. 8
Startup
Ecosystem
CORPORATIONS
RESEARCH &
UNIVERSITIES CAPITAL
SERVICE
PROVIDERS
GOVERNMENT

13. 8
Ecosystem Players
Inventors, researchers
Startups at various stages
Entrepreneurs
Startup team members
Investors
Mentors
Advisors
Other entrepreneurial people
Students
Related organisations
CORPORATIONS
RESEARCH &
UNIVERSITIES
SUPPORT
ORGANIZATIONSSERVICE
PROVIDERS
GOVERNMENT
CAPITAL

14. WHAT’S THE MOST
IMPORTANT INGREDIENT?

15. ACCESS!
TO IDEAS
TO TALENT
TO CAPITAL
TO CUSTOMERS

16. ACCESS!STARTUP ECOSYSTEMS
MUST BE INCLUSIVE

17. WHAT ARE SOME OF THE
ORGANIZATIONS INSIDE A STARTUP
ECOSYSTEM?

18. 8
ECOSYSTEM
ORGANIZATIONS
•universities & bootcamps
• advisory & mentoring organizations
• startup incubators
• startup accelerators
• coworking spaces
• service providers (consulting, accounting, legal, etc.)
• event organizers
• startup competitions
•investor networks
•venture capital companies
•crowdfunding portals
•other funding providers (loans, grants etc.)
•blogs & other business media
•other facilitators

19. WHERE ARE STARTUP
ECOSYSTEMS POPPING UP?

21. The [insert city here] startup
ecosystem is EXPLODING!

22. WHY ARE STARTUP
ECOSYSTEMS SO IMPORTANT?

23. EXPOSURE

25. CROSS-POLLINATION
OF IDEAS

26. SUCCESS & ENERGY
BREED
SUCCESS & ENERGY

27. THE URGENCY OF
STARTUP ECOSYSTEMS

28. The technology sector is
growing TWICE as fast
as the global Economy

29. GDP GROWTH
IS NOT EQUAL

30. Startups are a key vehicle to take
advantage of technological
change….but

31. STARTUPS DEPEND
ON STRONG ECOSYSTEMS

32. HOW LONG
DOES IT TAKE
TO CREATE A
VIBRANT
STARTUP
ECOSYSTEM?

34. SO, IF YOUR CITY DIDN’T PLAN FOR
THIS 20 YEARS AGO….

35. THE HAVES & THE HAVE-NOTS

36. CONCENTRATION OF STARTUP
ECOSYSTEM VALUE

38. TECHNOLOGY INEQUALITY
AMONG WORKERS

41. NEED TO BUILD A MORE DISTRIBUTED
GLOBAL STARTUP ECOSYSTEM
OR REALLY BAD THINGS WILL HAPPEN

42. Welcome to Barcelona’s
Startup Ecosystem!

43. 8
BARCELONA STARTUP
ECOSYSTEM
Economic Overview
BUSINESS
MINDSET
COMPETITIVE
ECONOMY
TALENT AND
EDUCTIONINNOVATION
CULTURE
CREATIVITY &
ENTREPRENEUR-
SHIP
GLOBAL &
INTERNATIONAL

54. When someone tells me
Barcelona is the next
Silicon Valley.

55. Barcelona is NOT
the next Silicon Valley

56. WAY BACK
IN 2012…

57. 2012 VS. 2018
Good to start,
Bad to Grow
Good to start…
and stay???
Not enough
developers
Series A Gap International VCs
Not enough
developers
All hype Mostly hype

59. WHAT’S STILL MISSING?

63. SPAIN #82
EASE OF STARTING
A BUSINESS IN SPAIN

64. EXITS!

66. BARCELONA BY THE NUMBERS

67. 1000+
Startups

68. $6.4 Billion
Valuation(or about 2.5% of Silicon Valley)

69. 1
AVERAGE NUMBER OF
$100M+ EXITS PER YEAR

70. PRIVALIA
$560M
SOCIAL POINT
€270M

71. WHY ARE EXITS SO IMPORTANT?

72. ECOSYSTEM
LIFECYCLE
PHASES
‣ BALANCED RESOURCES
‣ COMPETITIVE WITH TOP 20 ECOSYSTEMS
‣ OBJECTIVE: INTEGRATE ECOSYSTEMS AND
CLUSTERS, INFORMATION FLOW <> TECH
SECTOR, OPTIMIZE LAWS/POLICIES
1. ACTIVATION 2. GLOBALIZATION
3. EXPANSION 4. INTEGRATION
‣ 1000-2000 STARTUPS
‣ A FEW LARGE EXITS, >$100M
‣ OBJECTIVE: FOSTER CONNECTIONS
WITH OTHER GLOBAL ECOSYSTEMS
‣ <1000 STARTUPS
‣ HIGH LEAKAGE
‣ OBJECTIVE: GROW AND BUILD LARGER
MORE CONNECTED COMMUNITY,
ATTRACT TALENT, EDUCATE INVESTORS
‣ > 2000 STARTUPS
‣ SEVERAL $100M+ EXITS PER YEAR
‣ MULTIPLE UNICORNS
‣ OBJECTIVE: EXPAND AND INCREASE GLOBAL
CONNECTIONS, TALENT ATTRACTION

73. 30.000
Tech Workers

74. 23
% OF EMPLOYEES IN
BARCELONA STARTUPS
THAT ARE IMMIGRANTS

75. $1.3b
AMOUNT OF STARTUP FUNDING
FROM 2016-mid 2017

76. 80.7
% OF VC FUNDING IN BCN
STARTUPS THE COMES FROM
INTERNATIONAL INVESTORS

77. “Catalonia is the most
entrepreneurial community in
southern Europe.”
- Josep Sanfeliu
YSIOS Capital

79. Main Investments Last 2 Years
1. Letgo (100M$)
2. Wallapop (38 M€)
3. CornerJob (10+25 M$)
4. Stat Diagnostica (25 M€)
5. TravelPerk (17 M€)
6. Minoryx (19,5 M€)
7. Digital Origin (15 M€)
8. Typeform (13,3 M€)
9. Oryzon (12 M€)
10. Aelix Therapeutics (12 M€)
11. ABA English (12 M$)
12. Inbenta (12 M$)
13. Kantox (10 M€)
14. Verse (8M$)
15. TravelPerk (7 M$)
13. iContainers (6,7 M$)
14. Ulabox (5 M€)
15. Glovo (5 M€)
16. Agile Contents (4 M€)
17. AlbaJuna Therapeutics (4 M€)
18. Leukos Biotech (3,5 M€)
19. Deporvillage (2,5 M€)
20. Nubelo (2,5 M€)
21. Captio (2,3 M€)
22. Worldcoo (2,3 M€)
23. Inbiomotion (2,2 M€)
24. IDP Pharma (2 M€)
25. Red Points (2 M€)
26. Medtep (1,8 M€)
27. Innoquant (1,8 M€)
28. Iproteos (1,5 M€)
29. ByHours (1.5M€)
30. Tviso (1.5M€)
31. Lodgify (1,4 M€)
32. Nanusens (1.3M€)
33. Winko (1,2 M€)
34. Captio 1M€
35. Nautal (1M€)
36. Animalear (1M€)

80. 1. Privalia – Vente Privée (500 M€)
2. Social Point – Take Two ($250M)
3. Infojobs - Schibsted (185M€)
4. Edreams - TA Associates (150M€)
5. Milanuncios - Schibsted (100M€)
6. Softonic - Partners Group (82,5M€)
7. Trovit - Next (80M€)
8. BuyVip - Amazon (70M€)
9. Letsbonus - LivingSocial (50M€)
10.ReviewPro – Shiji ($35M)
11.Password Bank - Symantec (25 M€)
12.Akamon - Imperus Technologies
(25,5M$)
13.Zyncro Desarroll. Rio Paraná (20 M€)
14.WuakiTV - Rakuten (15M€)
15.Niumba - TripAdvisor (12 M€)
16.SITMobile - Soprano
17.Iceberg - Pinterest
18.Lucierna - Smartbear
19.Bibulu - Mydogbuddy
20.Signadyne - Keysight Technologies
21.WebCargoNet - Freightos (Israel)
22.3scale - RedHat
23.Voz Telecom (IPO)
24.Atrys Health (IPO)
25.Nubelo - Freelancer
26.Trip4Real – Airbnb
27.Bellahora – Miora (Colombia)
28.NUB3D - ABB
29.Habitaclia – Schibsted
MAIN EXITS

81. 2017 Best Year
140 deals = €620M
50% YOY Increase

82. 1. Incubio
2. Connector
3. Seedrocket
4. SHIP2B
5. Go BCN Startups
6. Barcelona International Business
Accelerator
7. ATIPICS
8. Itnig
9. 101startups
10.Grupo ITNET
11.Inspirit
12.Intercom
13.MODA22 Makers
14.Intelectium
13.Antai Venture Builder
14.Blockchain Space
17.Lánzame
18.Spire Bioventures
19.Testabit
20.Wayra
21.The Founder Institute
22.StartupBootCamp
23.Impact
24.Startup Catalonia: 7 accelerators
25.European Space Agency Business
Incubation Centre Barcelona
26.Akola Venture Builder
27.Sharing Accelerator
28.The Carrot Cake
29.Nuclio
30.Bloomium
31. Reimagine Drone
Accelerators & Incubators

83. • OneCoWork
• MOB Makers of Barcelona
• Imagine Creativity Center
• FabCafe Barcelona
• Betahaus Barcelona
…and like 190 more coworking places in Barcelona
COWORKING

84. MAKER MOVEMENT
•Fab Lab Barcelona
•MADE
•TestLab21
•Green Fab Lab
•Tinkerers Fab Lab
•Atta 33
•Beach Lab Sitges

85. CORPORATES ENGAGING WITH STARTUPS IN BCN
1. Bayer
2. Seat
3. Telefónica
4. Banc Sabadell
5. Agbar
6. Hotusa
7. Ogilvy
8. Ficosa
9. Fluidra
10.Promaut
11.Sorigué
12.Torras
13.Leroy Merlin &Netmentora
14.Guirbau
15.Grupo Z
16.Open Trends
17.Suara
18.Casa Ametller
19.Grupo Sifu
20.Zobele
21.Vallformosa
22.Port of Barcelona
23.CELSA
24.Sanofi
25.Tenkan-Ten de ACSIS
26.Seidor
27.InnovaHub de Gas Natural
Fenosa

87. NETWORKING!

88. 1. @MWCapital
2. @4YFN_MWC
3. Smart City Expo @SmartCityexpo
4. IOTS World Congress @IOTSWC
5. Sònar+D @sonarplusd
6. BLE @bcnentrepreneur
7. Biz Barcelona @bizbarcelona
8. @StartupGrindBCN
9. @Challenge_rs
10. www.gamelab.es/2016
11. Barcelona Startup Week
12. Healthcare Investment Forum
13. @accio_cat Investment Forum
14. @PrimaveraPro Startups
15. @3DSBarcelona
16. OuiShare Fest Barcelona 2016
17. This Way Up @ThisWayUp_
18. NewCo @newcobcn
19. TechDemoDay @LaSalleTechnova
20. @Uwakeupbcn
21. INNY meetings
22. ODDER meetings
23. @ironhack Barcelona
24. #kinnernetcat2016
25. Dia emprenedoria Sud Catalunya
26. jornadesrdi.cat
27. @InnovaBarcelona
28. Entrepreneurship Day ESADE
29. DLD Barcelona
30. Startup Weekend Barcelona
31. Startup Next Barcelona
32. Fuckup Nights Barcelona
33. Pathways 2016 Barcelona
34. @FestUpBCNl
35. Barcelona Design Week 2016
36. IN(3D)USTRY @in3dustry
37. @LegalHackathon
38. angelhack-barcelona-2016
39. Three Headed Monkey Awards
40. Weekend Challenge @Tecnocampus
41. Catalunya Emprèn Congress
42. #jornadaemprenedoria Sant Cugat
43. Biz Marathon Igualada
44. @Ent_Ex
45. @DataBeersBCN
46. @ingraciaEvents
47. @MIDbarcelona
48. Startup’s Demo Day @UPC_School
49. Nuclio Weekend @NuclioVB
50. Big Data Congress
51. @_twenty50_
52. Mostra Emprenedors Girona
53. Meetup Barcelona Internet Startups
54. Meetup Startup Founder 101
55. Meetup Community of Digital Nomads
56. Meetup BCN Startup Team
57. La Salle Business Angels School
58. @igniteBCN
59. @FirstTuesdayBCN
60. @Drinkpreneurs
61. Lady Problems Hackathon - Barcelona
KEY EVENTS

89. 89
” REMEMEBER…

90. 90
”
IT TAKES 20 YEARS TO BUILD A
REPUTATION AND 5 MINUTES TO RUIN IT.
IF YOU THINK ABOUT THAT YOU’LL DO
THINGS DIFFERENTLY.”
- WARREN BUFFETT

91. 91
”
IT TAKES 20 YEARS TO BUILD A
REPUTATION AND 5 MINUTES TO RUIN IT.
IF YOU THINK ABOUT THAT YOU’LL DO
THINGS DIFFERENTLY.”
- WARREN BUFFETT
scott@barcinno.com