The document provides information about international trade policies and currency details of Pakistan. It states that Pakistan's currency is the Pakistani rupee (PRS) with minor units called paisas. Common coins used are 1, 2, and 5 rupees and common banknotes are 10, 50, 100, 500, and 1000 rupees. The central bank is the State Bank of Pakistan and the current exchange rate is $1 = 104.82 PRS. It also discusses regulatory efficiency, open markets, balance of payment, foreign policy objectives, and McDonald's franchise operations in Pakistan.

1. International Trade
Policies
PAKISTAN
Nitish Moningi -1517

2.  Name: Pakistan
 Symbol: PRS
 Minor Unit:
1/100 = Paisa
 Inflation: 8.60%
 Coins:
Freq Used: ₨1, ₨2, ₨5
 Banknotes:
Freq Used: ₨10, ₨50, ₨100, ₨500, ₨1000
 Central Bank:
State Bank of Pakistan
CURRENCY: $1 = 104.82 PRS
01
PaKistan Currency
REGULATORY EFFICIENCY
• Starting a business takes 19 days & 10
Procedures
• Licensing requirement takes 250 days
OPEN MARKETS
• Average Tariff Rate is 9.5%
• FDI promoted through “Investment Policy 2013”

3. 2
Balance O f Payment
Systematic record of a nation’s total payments to foreign
countries, including the price of imports, the outflow of
capital and gold, and the total receipts from abroad,
including the price of exports and the inflow of capital
and gold
MEANING CURRENT BOP OF PAKISTAN
According to the Economic Survey of Pakistan
2013-14, It is showing a deficit of $ 8.3 billion
A - LIMITED EXPORT CAPACITY
1. Consumption Oriented Society
2. Less Modernization of Machinery
3. Foreign Debts Servicing
B - UN-RESTRICTED IMPORT NEEDS
1. Rise in Oil Prices
2. Import Oriented Industry
3. Defence Needs
MEASURES TO CORRECT ADVERSE
BOP
 Export Manufactured goods
Export Marketing
Import of Only Essential Items
Substitutes for Imported
Items
REASONS FOR BOP DEFICIT

4. FOREIGN POLICY OBJECTIVE
Promoting Pakistan as a dynamic, progressive, moderate, and democratic Islamic
country.
Friendly relations countries of the world.
Security and geo-strategic interests.
Commercial and economic cooperation.
Safeguarding the interests of Pakistani Diaspora abroad.
Ensuring optimal utilization.
International Policies
03http://www.mofa.gov.pk/content.php?pageID=objectives

5. Mc Donald's Franchise
Franchise Model
McDonalds granted the franchise license to Lakson Group of Companies.
Lakson Group is a conglomerate whose business portfolio includes Tobacco,
Insurance, and consumer goods
Fast-food industry thrives on footfall of customers and high volume sales at low
prices instead of premium pricing strategies.
A service fee of 4% of monthly gross sales is charged from the franchisees.
McDonalds do not provide any financial assistance to the franchisee.
Presence in more than 120 countries and 20% revenue comes from these
Franchise.
04(2012). Retrieved Jan 25, 2012, from www.McDonalds.com.pk.

6. Mc Donald's
Lahore, Pakistan in 1998.
34 restaurants in 8 major cities of Pakistan.
Launched in Gulbarga and Lahore (mostly middle class people lives).
The market share of fast food industry in Pakistan is around 13 percent.
McDonalds has 43% market share in fast-food industry in Pakistan
A strong low-cost leadership as its business strategy.
Adults desire change more often; while, children remain more loyal in
Pakistan.
Mc Donald opted for Value pricing in Pakistan “giving more for less”.
05http://www.mcdonalds.com.pk/

7. Main threats faced by Mc Donald
The first threat faced by the company was to convince the public that “halal” meat
or chicken is used for preparation Of products.
Competition from newer formatted chains like Subway, coffee shops & grilled
outlets, which are perceived healthier.
Bird flu and Mad cow fear resulted in the fear of eating at Mc D.
McDonalds has invested Rs. 30 billion in the country and pays Rs. 10 billion
towards taxes.
06(2012, Jan). Retrieved jan 25 jan, 2012, from www.McDonalds.com.pk.

8. 07
PESTEL
POLITICAL FACTOR
 Government policies do not affect the
company.
ECONOMICAL FACTOR
 Middle class
 Profits of Mc donald Pakistan dwindled.
SOCIAL FACTOR
 Acceptance of the fast food by youths
TECHNOLOGICAL FACTOR
 McDonalds has an edge over others in terms of
technology
ENVIROMENTAL FACTOR
 De-Compostion of bio degradable and non bio
degradable waste
LEGAL FACTOR
 socio-cultural market signs e.g Halal requirements.
 Tax obligations, employment standards, and
requirements to a degree of quality

9. SWOT ANALYSES OF MCDONALDS PAKISTAN
08
STRENGTHS
• Strong image.
• Less Cost.
• Quality.
OPPORTUNITY
 profit potential.
 Increasing
disposable income
THREATS
• Double digit inflation
prevailing in the
country.
• Entry of new
Competitor
WEAKNESS
• middle- income
class.
• Prone to attack by
niche players

10. Thank You