The 4 keys to a compelling story
•
1 like•615 views
Do you want people to listen? Here are the four keys to telling a compelling story. In five minutes, we will show you how to tell a story people will not just love, but share.
Report
Share
Report
Share
Download to read offline
Recommended
The second storytelling expedition: ten Takeouts
The document summarizes key takeaways from a discussion on storytelling during a Storytelling Expedition organized by Lemon Scented Tea and Adfo Groep. The expedition brought together marketers and storytelling specialists to discuss best practices for creating and sharing new stories. Some of the main points made include that stories don't need to provide all the details to be understood, stories should be relevant to the target audience, quality storytelling has an uncertain outcome, and an activation in the campaign is crucial to bringing the story to life.
Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinter...
Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinter...Business Development Institute
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.comSpeed presentations: My favourite brand.
Cate Kirkbride, Head of Brand, is deciding on a new direction for her brand but is unsure which path to take. The document provides quotes and insights on the importance of storytelling and myth-building for brands. Effective brand stories are emotionally compelling, passionate, simple to understand, honest and authentic. When done well, an engaging brand story can spread organically across marketing channels and strengthen connections with audiences.
Toilett paper!
The document introduces a new game called the Toilette Challenge aimed at entertaining bored teenagers. The game involves two players holding toilet paper rolls like bats and attempting to unroll the other player's roll. If the paper unrolls, that player must buy more toilet paper. The goal is to provide fun entertainment and make teenagers happier.
The Power of Story for Sales Success
Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way.
Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories.
Actionable Take Aways:
Proper story structure for sales success
Effective use of the "Hero's Journey" to sell more products
The Four elements of a Brand Story
Find the gift - Christmas 2011
This document recommends three gift ideas: a Vtech Kidizoom Spin & Smile Digital Camera in pink, a TheraMat Deluxe Acupressure Mat with Memory Foam, and Christmas balls. It encourages sharing the gift ideas with friends by clicking on the Christmas balls and visiting the author's Facebook fan page to find deals on the gifts.
Brand storytelling Masterclass - John Maduforo (Futuresoft)
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
7 Unconventional Marketing Tactics for Small Businesses
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Recommended
The second storytelling expedition: ten Takeouts
The document summarizes key takeaways from a discussion on storytelling during a Storytelling Expedition organized by Lemon Scented Tea and Adfo Groep. The expedition brought together marketers and storytelling specialists to discuss best practices for creating and sharing new stories. Some of the main points made include that stories don't need to provide all the details to be understood, stories should be relevant to the target audience, quality storytelling has an uncertain outcome, and an activation in the campaign is crucial to bringing the story to life.
Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinter...
Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinter...Business Development Institute
Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
www.bdionline.comSpeed presentations: My favourite brand.
Cate Kirkbride, Head of Brand, is deciding on a new direction for her brand but is unsure which path to take. The document provides quotes and insights on the importance of storytelling and myth-building for brands. Effective brand stories are emotionally compelling, passionate, simple to understand, honest and authentic. When done well, an engaging brand story can spread organically across marketing channels and strengthen connections with audiences.
Toilett paper!
The document introduces a new game called the Toilette Challenge aimed at entertaining bored teenagers. The game involves two players holding toilet paper rolls like bats and attempting to unroll the other player's roll. If the paper unrolls, that player must buy more toilet paper. The goal is to provide fun entertainment and make teenagers happier.
The Power of Story for Sales Success
Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way.
Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories.
Actionable Take Aways:
Proper story structure for sales success
Effective use of the "Hero's Journey" to sell more products
The Four elements of a Brand Story
Find the gift - Christmas 2011
This document recommends three gift ideas: a Vtech Kidizoom Spin & Smile Digital Camera in pink, a TheraMat Deluxe Acupressure Mat with Memory Foam, and Christmas balls. It encourages sharing the gift ideas with friends by clicking on the Christmas balls and visiting the author's Facebook fan page to find deals on the gifts.
Brand storytelling Masterclass - John Maduforo (Futuresoft)
Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging.
While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand.
In this slide, I shared
What storytelling truly is (and what it's not).
Why you need to tell your story and
How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)
7 Unconventional Marketing Tactics for Small Businesses
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Human after all - the role of storytelling in B2B marketing
The document discusses the importance of storytelling in B2B marketing. It argues that companies are more likely to win contracts and command higher prices if they lead with an emotional proposition that connects with customers on an emotional level. It outlines the "10Cs of great B2B storytelling" which include setting context, focusing on the customer, finding an emotional connection, including conflict and resolution. The document advocates using emotional stories to cut through the noise and complexity of today's world in order to influence customer behavior.
Will Stuart Jones - 3Radical London UK - WHY GAMIFICATION IS FUNDAMENTAL TO B...
Gamification is fundamental to building compelling consumer experiences in today's digital landscape. Brands need to engage consumers through interactive and immersive experiences on mobile devices, facilitate a value exchange for consumer participation, and tailor engagement on an individual level across channels including social media. Gamification techniques allow brands like restaurant chain Zizzi and Airbus to create these kinds of engaging experiences that drive business outcomes like increased bookings and sold-out workshops. Gamification provides tools for brands to deliver customer engagement fit for the 21st century.
How storytelling can enhance digital projects
Social networks have become an important part of modern life, as evidenced by the abundant data online showing their relevance. The tools for social networking are growing rapidly. Social networks have forever changed the marketing environment. Stories are essential to human experience as they provide context and inspiration. For brands to effectively use social media storytelling, they must understand the stories their brand can tell, engage with conversations around their brand values, and find ways to contribute relevant stories. Brands can learn from filmmaking and game design techniques to craft compelling brand stories on social media.
Embassy Suites Awkward Family Photos Campaign
This is a public relations campaign analysis completed for my Intro. to Public Relations class at USF.
#FIRMday London 27th April 2017: Once upon a time...How your story can trans...
Once upon a time…… How YOUR story can transform your EVP.
Every business has a story to tell but who knows about it and how well is it communicated?
Putting aside the benefits of promoting your brand, your EVP will increase by engaging your audience
so they feel part of the journey…… join us to understand more.
Plum product
Make those Cold Leads Hot again!!
Swipe through to learn more on how Plum can help in reviving lost leads for your organization.
Not only this... the Plum Digital Rewarding Platform also lets you manage consumer rewards, channel incentives, sales promotions, loyalty rewards and incentive marketing at scale.
Book a FREE DEMO at https://www.xoxoday.com/plum-book-a-demo?utm_source=digg&utm_medium=pdf and discover how Plum can revolutionize your organization's rewarding mechanism.
https://www.xoxoday.com/?utm_source=digg&utm_medium=pdf
Embassy Suites Awkward Family Photos Campaign
This is the Powerpoint presentation that I put together for my Public Relations class at the University of South Florida.
Social Media From Girl Scout Cookies
All I needed to know about Social Media, I learned from Girl Scout Cookies! [excerpt from a Social Media training by @imagirlscout - note that licensed Girl Scout fonts will not appear correctly]
SB'12 - Jonah Sachs - Free Range Studios
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Quirks: Using A Segmentation to Craft Marketing Campaigns
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy and packaging/TV/social creative and workshops and playbooks to teach internal teams how to put the findings into practice.
Focus group
The focus group document discusses what magazine features would appeal most to buyers, including the most attractive prize (designer items, perfume, or meet and greet tickets), the artist aspect that would attract buyers to the magazine (pretty face, fashion, hair and makeup), and the story type that would attract buyers (gossip, interviews, or dating rumors). Participants also shared opinions on the best magazine color combinations (pink and yellow, pink and baby blue, or pink and purple) and what is most likely to grab attention on the front cover (main image, main story, or articles).
How to tell stories on social media | The power of human stories conference |...
The document discusses how the RNLI tells compelling stories on social media to engage supporters. It notes that short attention spans online require creative solutions. The RNLI uses captioned videos tailored for Facebook, multi-format story packages for different platforms, takeovers on Stories to promote recruitment authentically, and Twitter threads combining images and video to provide deeper insights into events. Through understanding audiences and platforms, the RNLI creates optimized storytelling that strengthens engagement and support for their mission.
Julie Campbell's eduWeb 2012 Presentation
This document provides an overview of story strategy and branded storytelling. It discusses why humans are naturally inclined to understand and share stories, and how stories can provide context and meaning. The document also outlines some key elements of branded storytelling, including message, characters, plot, conflict, and references frameworks like Joseph Campbell's hero's journey. It emphasizes that brands must live out the stories they tell and discusses the role of marketer as an innovation agent using storytelling to lead responsible behavior.
The Story Makes The Brand: Libelle Zomerweek
Gijsbregt Vijn, Managing Director at Lemon Scented Tea, explains how you can make stories work for your brand or business. He explains the three ways of storytelling we use at Lemon Scented Tea: The Storytelling Agency
Carol Cone - The Power of Storytelling
The document discusses the power of storytelling for organizations. It provides tips for distinguishing your organization through an origin story, creating a powerful brand, and engaging audiences with compelling stories. Some key points include developing a three-dimensional brand value proposition, focusing stories on real people to make an emotional connection, and telling short stories that grab attention quickly with conflict or resolution. Examples are provided of effective storytelling by organizations like UNICEF, College Forward, Kiva, and the Make-A-Wish Foundation.
Media relations summer camp 2012
The 2012 edition of the Media Relations Summer Camp offered free of charge for nonprofits & community groups in Hamilton, ON and presented by The Hamilton Spectator and Mohawk College. Campers will practice, polish and pitch story ideas to reporters, columnists and editors at The Spectator with help from PR pros / camp counselors.
Lovemarks Effect
The document discusses Kevin Roberts' concept of a Lovemark, which is a brand that people love and respect on an emotional level. It explains that Lovemarks tap into people's dreams and emotions through their stories, sensory experiences, intimacy, commitment and passion. Several examples are given of brands that exemplify Lovemarks, such as Aveda, MINI, Camper and Ben & Jerry's. These brands start with respect for their customers, get close to consumers, and transform their industries with mystery, sensuality or intimacy in order to create passionate brand loyalty.
The Power of Storytelling: Making Brands Come to Life
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Transformational storytelling
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
Authenticity in Fairy Tales
It seems everyone is claiming expertise in storytelling to help brands connect with consumers. However, some question whether brand stories are truly authentic or just a marketing ploy. If a brand story is discovered to be insincere, it could seriously damage reputation. The document argues that brands must genuinely live their story from start to finish, not just where convenient, and consider their legacy over short-term gains to avoid this risk.
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...Audrey & Dan Uncornered Market
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
Brand Storytelling: A Look at the Hero and Brand Journey
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
More Related Content
What's hot
Human after all - the role of storytelling in B2B marketing
The document discusses the importance of storytelling in B2B marketing. It argues that companies are more likely to win contracts and command higher prices if they lead with an emotional proposition that connects with customers on an emotional level. It outlines the "10Cs of great B2B storytelling" which include setting context, focusing on the customer, finding an emotional connection, including conflict and resolution. The document advocates using emotional stories to cut through the noise and complexity of today's world in order to influence customer behavior.
Will Stuart Jones - 3Radical London UK - WHY GAMIFICATION IS FUNDAMENTAL TO B...
Gamification is fundamental to building compelling consumer experiences in today's digital landscape. Brands need to engage consumers through interactive and immersive experiences on mobile devices, facilitate a value exchange for consumer participation, and tailor engagement on an individual level across channels including social media. Gamification techniques allow brands like restaurant chain Zizzi and Airbus to create these kinds of engaging experiences that drive business outcomes like increased bookings and sold-out workshops. Gamification provides tools for brands to deliver customer engagement fit for the 21st century.
How storytelling can enhance digital projects
Social networks have become an important part of modern life, as evidenced by the abundant data online showing their relevance. The tools for social networking are growing rapidly. Social networks have forever changed the marketing environment. Stories are essential to human experience as they provide context and inspiration. For brands to effectively use social media storytelling, they must understand the stories their brand can tell, engage with conversations around their brand values, and find ways to contribute relevant stories. Brands can learn from filmmaking and game design techniques to craft compelling brand stories on social media.
Embassy Suites Awkward Family Photos Campaign
This is a public relations campaign analysis completed for my Intro. to Public Relations class at USF.
#FIRMday London 27th April 2017: Once upon a time...How your story can trans...
Once upon a time…… How YOUR story can transform your EVP.
Every business has a story to tell but who knows about it and how well is it communicated?
Putting aside the benefits of promoting your brand, your EVP will increase by engaging your audience
so they feel part of the journey…… join us to understand more.
Plum product
Make those Cold Leads Hot again!!
Swipe through to learn more on how Plum can help in reviving lost leads for your organization.
Not only this... the Plum Digital Rewarding Platform also lets you manage consumer rewards, channel incentives, sales promotions, loyalty rewards and incentive marketing at scale.
Book a FREE DEMO at https://www.xoxoday.com/plum-book-a-demo?utm_source=digg&utm_medium=pdf and discover how Plum can revolutionize your organization's rewarding mechanism.
https://www.xoxoday.com/?utm_source=digg&utm_medium=pdf
Embassy Suites Awkward Family Photos Campaign
This is the Powerpoint presentation that I put together for my Public Relations class at the University of South Florida.
Social Media From Girl Scout Cookies
All I needed to know about Social Media, I learned from Girl Scout Cookies! [excerpt from a Social Media training by @imagirlscout - note that licensed Girl Scout fonts will not appear correctly]
SB'12 - Jonah Sachs - Free Range Studios
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Quirks: Using A Segmentation to Craft Marketing Campaigns
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy and packaging/TV/social creative and workshops and playbooks to teach internal teams how to put the findings into practice.
Focus group
The focus group document discusses what magazine features would appeal most to buyers, including the most attractive prize (designer items, perfume, or meet and greet tickets), the artist aspect that would attract buyers to the magazine (pretty face, fashion, hair and makeup), and the story type that would attract buyers (gossip, interviews, or dating rumors). Participants also shared opinions on the best magazine color combinations (pink and yellow, pink and baby blue, or pink and purple) and what is most likely to grab attention on the front cover (main image, main story, or articles).
How to tell stories on social media | The power of human stories conference |...
The document discusses how the RNLI tells compelling stories on social media to engage supporters. It notes that short attention spans online require creative solutions. The RNLI uses captioned videos tailored for Facebook, multi-format story packages for different platforms, takeovers on Stories to promote recruitment authentically, and Twitter threads combining images and video to provide deeper insights into events. Through understanding audiences and platforms, the RNLI creates optimized storytelling that strengthens engagement and support for their mission.
Julie Campbell's eduWeb 2012 Presentation
This document provides an overview of story strategy and branded storytelling. It discusses why humans are naturally inclined to understand and share stories, and how stories can provide context and meaning. The document also outlines some key elements of branded storytelling, including message, characters, plot, conflict, and references frameworks like Joseph Campbell's hero's journey. It emphasizes that brands must live out the stories they tell and discusses the role of marketer as an innovation agent using storytelling to lead responsible behavior.
The Story Makes The Brand: Libelle Zomerweek
Gijsbregt Vijn, Managing Director at Lemon Scented Tea, explains how you can make stories work for your brand or business. He explains the three ways of storytelling we use at Lemon Scented Tea: The Storytelling Agency
Carol Cone - The Power of Storytelling
The document discusses the power of storytelling for organizations. It provides tips for distinguishing your organization through an origin story, creating a powerful brand, and engaging audiences with compelling stories. Some key points include developing a three-dimensional brand value proposition, focusing stories on real people to make an emotional connection, and telling short stories that grab attention quickly with conflict or resolution. Examples are provided of effective storytelling by organizations like UNICEF, College Forward, Kiva, and the Make-A-Wish Foundation.
Media relations summer camp 2012
The 2012 edition of the Media Relations Summer Camp offered free of charge for nonprofits & community groups in Hamilton, ON and presented by The Hamilton Spectator and Mohawk College. Campers will practice, polish and pitch story ideas to reporters, columnists and editors at The Spectator with help from PR pros / camp counselors.
Lovemarks Effect
The document discusses Kevin Roberts' concept of a Lovemark, which is a brand that people love and respect on an emotional level. It explains that Lovemarks tap into people's dreams and emotions through their stories, sensory experiences, intimacy, commitment and passion. Several examples are given of brands that exemplify Lovemarks, such as Aveda, MINI, Camper and Ben & Jerry's. These brands start with respect for their customers, get close to consumers, and transform their industries with mystery, sensuality or intimacy in order to create passionate brand loyalty.
What's hot (17)
Human after all - the role of storytelling in B2B marketing
Human after all - the role of storytelling in B2B marketing
Will Stuart Jones - 3Radical London UK - WHY GAMIFICATION IS FUNDAMENTAL TO B...
Will Stuart Jones - 3Radical London UK - WHY GAMIFICATION IS FUNDAMENTAL TO B...
#FIRMday London 27th April 2017: Once upon a time...How your story can trans...
#FIRMday London 27th April 2017: Once upon a time...How your story can trans...
Quirks: Using A Segmentation to Craft Marketing Campaigns
Quirks: Using A Segmentation to Craft Marketing Campaigns
How to tell stories on social media | The power of human stories conference |...
How to tell stories on social media | The power of human stories conference |...
Similar to The 4 keys to a compelling story
The Power of Storytelling: Making Brands Come to Life
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Transformational storytelling
This document discusses trends in transformational storytelling seen at Cannes Lions in 2019. It covers several trends including:
1. Multisensory storytelling and using all senses to engage consumers through unexpected means.
2. The power of social conscience and using storytelling and media dollars to promote equality and social issues.
3. Inclusiveness and ensuring everybody is represented in stories through more empathetic and accessible storytelling.
4. The importance of truth in storytelling as consumers demand authenticity from brands, governments and media.
5. Creating immersive experiences for consumers to interact with brands through world building and bucket list experiences.
Authenticity in Fairy Tales
It seems everyone is claiming expertise in storytelling to help brands connect with consumers. However, some question whether brand stories are truly authentic or just a marketing ploy. If a brand story is discovered to be insincere, it could seriously damage reputation. The document argues that brands must genuinely live their story from start to finish, not just where convenient, and consider their legacy over short-term gains to avoid this risk.
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...Audrey & Dan Uncornered Market
Digital Storytelling and Social Media for Sustainable Destinations, a presentation given at the ESTC destination workshop on the topics of storytelling, social media and how destinations can market their sustainability.
Brand Storytelling: A Look at the Hero and Brand Journey
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...Audrey & Dan Uncornered Market
This document discusses how sustainable tourism businesses can use storytelling and social media to promote their brand. It argues that storytelling is more effective than simply providing information because stories are more engaging and help customers retain the message. The document provides tips for using storytelling to communicate the experiences a sustainable tourism business provides and why travelers will benefit both experientially and emotionally from engaging with such a business. It also offers best practices for using social media, including how to engage audiences and maximize the impact of social media content. The overall message is that storytelling and human-focused social media can help sustainable tourism businesses differentiate themselves and develop brand loyalty.Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...
Chinwag Psych London 2014
@Chinwag psychmatters.co
Sarah Walker, Millward Brown. “The neuroscience of stories”
A++marketing storytelling whitepaper
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
INTEGRATE 2016 - Geno Church
This document discusses building communities and word-of-mouth marketing. It talks about how communities are built on shared myths, stories, ideas and beliefs. Word-of-mouth is inspired when customers have authentic relationships with brands and feel empowered by the brands' products. Everyday consumers significantly influence others with their recommendations when they are passionate about certain brands or services. The document also discusses different types of conversations people have about brands and how brands build communities through shared experiences and user-generated content.
Howtogetawaywithbranding
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017
To quote Dan Heath, most mission statements are "really long on statement and really short on mission." We'll lead you through a series of questions to ask your team to discover what makes you truly unique and valuable to your customers.
Lean in - WomenGroundBreakers: Harnessing the Power of Stories
Jennifer Aaker is a behavioral psychologist and professor at Stanford who researches the power of storytelling. Stories are more memorable than facts alone and can be used to advocate ideas by weaving facts into narratives. A successful story has four elements - a goal, attention grabber, engaging main character and challenge, and a shareable experience. Speakers should tailor their story based on their listener's familiarity and how relatable they can make their topic.
The Art of Storytelling for Businesses
Vishal Khandelwal of Copywriter In India shares his insights on the art of storytelling that businesses can use to engage prospects and customers.
Storytelling and Integrated Marketing Communications
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Adfest + FITCH 2016 The roller coaster of emotions
Emotions make us unpredictable, impulsive and endlessly interesting. They are part of what makes humans, human.
They make people a very challenging bunch for creatives and brands.
In the talk we explore how we can create experiences that leverage the emotions and how we all can enjoy the ride.
Brand-storytelling-epic-India.pdf
Brand advertising is not a brand-new phenomenon. However, it has evolved over the last quarter-decade to include more than simply promoting and showing products: it has also included developing a brand narrative and promoting it via storytelling.
Consumers nowadays are well-informed and cautious. They want to learn more about your brand, its attributes, its origins, and other details. As a medium, storytelling offers a tremendous opportunity to engage with customers and influence their buying decisions.
For more info, Visit: www.epicindiagroup.com
Marketing destinations through storytelling wp28
“Marketing destinations through storytelling” explains the influential power of stories as marketing contents and the key strategies for successful story making and storytelling. It also explains how to develop the storytelling skills, and how this practice becomes a life-changing experience
Storytelling Session
The document discusses storytelling in an always-on, mobile world and how brands can use stories to stay relevant. It notes that nothing captures the current scenario better where sharing information has changed from intermediaries to producing final content and from passive consumption to sparking conversations. The document provides tips for creating great stories, including knowing where you want the story to go, starting with a promise, hiding the fact that you are making audiences work for the story, not giving all the details at once, and invoking wonder. It also gives examples of brands like Harley-Davidson and Mahindra that use storytelling in their marketing.
The Brand Storytelling BASECAMP
Brands don’t just have stories. Brands are stories. The strongest brands know their villain and what it means to be a hero. Like all good stories, they have struggles and conflicts along the way.
Storytelling. It tops the list of business buzzwords—and for good reason. There’s not a more powerful way for a brand to communicate its value.
But how can leaders apply storytelling in their daily lives? And how can storytelling shape their longterm strategy and preserve the integrity of their brand story.
This workshop enables leaders to view their company as a story. They’ll identify their true villain and struggles, and they’ll develop a clear portrait of what it looks like to be a Brand Hero. We’ll clarify these and other narrative elements that differentiate their brand from their competition.
Leaders fully engage in learning skills and tools that help them:
> Clarify their brand story
> Communicate their brand story
> Connect others with their brand story
Sticky Stories Building memorable, shareable brand-building content
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
Similar to The 4 keys to a compelling story (20)
The Power of Storytelling: Making Brands Come to Life
The Power of Storytelling: Making Brands Come to Life
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
ESTC Destination Workshop: Digital Storytelling and Social Media for Sustaina...
Brand Storytelling: A Look at the Hero and Brand Journey
Brand Storytelling: A Look at the Hero and Brand Journey
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...
Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...
Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017
Lean in - WomenGroundBreakers: Harnessing the Power of Stories
Lean in - WomenGroundBreakers: Harnessing the Power of Stories
Storytelling and Integrated Marketing Communications
Storytelling and Integrated Marketing Communications
Adfest + FITCH 2016 The roller coaster of emotions
Adfest + FITCH 2016 The roller coaster of emotions
Sticky Stories Building memorable, shareable brand-building content
Sticky Stories Building memorable, shareable brand-building content
Recently uploaded
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
The 4 keys to a compelling story
- 1. The 4 keys to telling A COMPELLING STORY
- 2. Most of us think we know our story, BUTWE DON’T.
- 3. It isn’t about features and benefits.
- 4. It’s the emotion that makes whatyou do become real in the eyes of your audience.
- 7. Too many channels are competing for attention. Paidadvertising justdoesn’tworkanymore.
- 9. Stories have communicated complex ideas since the dawn of time.
- 10. Great stories engage their audience, and make people wantto share them.
- 11. Your brand can create this same evangelism using storytelling.
- 12. Almost every story that has gone viral – ever – uses the same narrative arc.
- 15. Broken world Setting of the story, home to the hero
- 16. Hero Powerless outsider, who could become more
- 17. Mentor Meets the hero, and unlocks the power within
- 18. Magical gift Given by the mentor, and used by the hero on the journey
- 19. The journey Hero sets off, defeats the source of the world’s problems using the gift. Heals the world and brings it to harmony
- 21. Your audience is The hero.
- 22. You are the mentor, andyour product or service is the gift.
- 23. Your company exists to heal the world, and your product makes that possible. It unlocks great power in your audience.
- 24. Customers love brand stories like this – and can’t stop talking about them!
- 25. How do we know this?
- 26. More than millennia of history: science!
- 27. It creates trust, excitement, and investment. Oxytocin is a chemical released by the brain.
- 28. It comes from personal victories, like a sports win or a big sale.
- 29. It is also stimulated by stories with enough audience involvement.
- 30. It’s why we cheer when the Spartans win in 300.
- 31. We’re invested in the story, care about its outcome, and tell others about our experience.
- 32. Brand stories using the hero’s journey do the same.
- 33. Oxytocin establishes trust, and verifies buying decisions. It trumps telling about features and benefits.
- 34. The emotion of a great brand story deFInesyour brand.
- 35. It influences every part of your business. HR, marketing, sales, customer service, product development, and more.
- 36. When done right, it is timeless. Customerstake ownership, and spread it…
- 38. That level of resonance delivers more than brand equity.
- 39. It changes the world.
- 40. WODENWORKS.COM What’syour story? Learn how to better tell your story at wodenworks.com