The document outlines 9 themes that tend to generate the most discussion and engagement: 1. Aspirations and beliefs - People want to discuss their hopes and values. 2. David vs. Goliath - Underdog stories are compelling and tap into emotions. 3. Avalanche about to roll - Discussing emerging trends allows people to feel informed. 4. Anxieties - Fear and uncertainty grab attention, though should be backed by facts. 5. Challenging assumptions - Questioning conventions provokes new ways of thinking. 6. Personal stories - Relatable narratives help people connect with personalities. 7. How-to advice - Pragmatic solutions appeal, as long as