Amidst mounting criticism of our addiction to limitless growth, a global movement is gaining momentum.

1. ©Post Growth Guide
Setting Limits to Growth
hello@postgrowthguide.com
www.postgrowthguide.com
Morgenbooster at 1508 w. Marcus Feldthus

2. ©Post Growth Guide
Taking the
temperature on
Degrowth
🙋‍♀️🤷‍♂️🤦
Intro
🥳

3. Taking the
temperature on
Degrowth
🤦
Oscar & Marcus
3 years ago
©Post Growth Guide
Intro

4. Technology can’t deliver
reductions on its own -
fast and sufficiently.
©Post Growth Guide
Green growth is not working

5. We are in
overshoot &
must reduce.
©Post Growth Guide
Green growth is not working

6. Quick question
🙋‍♀️🙋‍♂️
Green growth is not working
10/10 7/10
3/10 1/10
©Post Growth Guide

7. Green growth is not working
1/10
😱
©Post Growth Guide

8. Patagonia 2023
Green growth is not working
1. Rising energy costs
2. Rebound effects
3. Problem shifting
4. Underestimated footprint of services
5. Limited potential for recycling
6. Most new tech is either irrelevant,
non-disruptive or too slow
7. Cost shifting: Outsourcing the
problems
Why Green Growth
fails to deliver
Source: Parrique et al. (2019)
©Post Growth Guide

9. Patagonia 2023
Green growth is not working
It rebounds
🪃
A simple t-shirt example
Old production: 1 t-shirt = 7 KG CO2
You manage to reduce with 2 KG CO2/t-shirt
New production: 1 t-shirt = 5 KG CO2
You save energy. You save money.
You spend the money you saved on
advertising, so you now sell 2 t-shirts.
Grown production: 2 t-shirts = 10 KG CO2
Instead of emitting 7 KG CO2, you have
increased your emissions by 3 KG to 10KG
CO2.
©Post Growth Guide

10. 40% of all car sales are SUVs.
Emissions from driving SUVs cancel
out 90% of the reductions from new
EVs.
SUV rebound effect
©Post Growth Guide
Green growth is not working

11. Crocs
©Post Growth Guide
Green growth is not working

12. Copenhagen can't
meet 2025 goal
©Post Growth Guide
Green growth is not working

13. Denmark won’t
meet its climate
goals says Climate
Council.
©Post Growth Guide
Green growth is not working

14. What is Degrowth
Hope is not a strategy.
©Post Growth Guide

15. What is Degrowth
Growth Degrowth
Post Growth
©Post Growth Guide

16. What is Degrowth
1 2 3
Democratically
planned, central
transformation
Bans, caps, taxes &
decentral not-for-
profit market
Not-for-profit
market with minimal
legislation
©Post Growth Guide

17. Patagonia 2023
What is Degrowth
1. All sectors and countries
must shrink
2. We will have to live in caves
3. Degrowth hates technology
4. Degrowth is a recession
5. Degrowth is communism
The conversation
stoppers: False
myths
Source: Parrique et al. (2019)
©Post Growth Guide

18. What is a post growth business?
What is a post growth
business?
©Post Growth Guide

19. What is a post growth business?

20. What is a post growth business?

21. ©Post Growth Guide
You are not alone
What is a post growth business?

22. ©Post Growth Guide
Even large
companies like
Patagonia wants
a Q&A session.
What is a post growth business?

23. What are
companies
asking?
What is Degrowth?
And why isn’t Green Growth working?
What is a post growth business?
What are meaningful limits to growth?
What product categories are future-proof?
What do others do?
How can we talk about?
What about finance, the leakage effect,
competition and scaling impact?
What policies are coming?
What could disrupt our industry?
What is a post growth business?
©Post Growth Guide

24. Thank you
postgrowthguide.com
©Post Growth Guide

25. G
oodb
y
e,
G
row
t
hism
1508™
M
a
rcus Fe
l
d
t
hus, Pos
t
G
row
t
h
G
uide
M
a
t
hi
a
s Louis Ho
l
dsb
j
er
g
-L
a
rsen, 1508
Mor
g
enboos
t
er
Copenh
a
g
en, Feb. 28
t
h 2024

26. We
l
come
1508™

27. E
a
r
l
y
insi
g
h
t
s
f
rom our
j
ourne
y
1508™

28. 1508™
How did i
t
come
t
o
t
his?
Who
a
re we
t
o
a
c
t
on i
t
?
Where do we s
t
a
r
t
?
Ke
y
ques
t
ions

29. How did i
t
come
t
o
t
his?
1508™

30. 1300s
The end o
f
Feud
a
l
ism

31. 1381
The Pe
a
s
a
n
t
Revo
l
t

32. 1400s
Pos
t
-
f
eud
a
l
Er
a

33. 1500ish
Enc
l
osure

34. Dualist
Externalisation
Degenerative
Reductionist
Linear
Divisive
Accumulative
Exploitation
Expansion
Extraction
G
rowth dependent
Short term
Animist
Internalisation
Regenerative
Holistic
Circular
Distributive
Equitable
Reciprocal
Sufficiency
Preservation
G
rowth agnostic
Long term
G
row
t
hism Pos
t
-
g
row
t
h
The
t
wo p
a
r
a
di
g
ms

35. Who
a
re we
t
o
a
c
t
on
t
his?
1508™

36. Bein
g
a
p
a
r
t
o
f
Knowi
t
1508™

37. Bein
g
a
p
a
r
t
o
f
Knowi
t

38. Bein
g
a
p
a
r
t
o
f
Knowi
t
Aw
a
reness

39. Bein
g
a
n
a
g
enc
y
1508™

40. Bein
g
a
n
a
g
enc
y
Sucker
f
ish
&
oxpeckers

41. Bein
g
individu
a
l
s
1508™

42. Bein
g
individu
a
l
s
Socie
t
a
l
ro
l
es
Owner Worker
Consumer Citizen Civilian

43. Where do
we s
t
a
r
t
?
1508™

44. 1
S
t
r
a
t
e
g
ic
f
ocus
1508™

45. How mi
g
h
t
we
con
t
ribu
t
e
t
o
a
s
y
s
t
emic
shi
f
t
t
ow
a
rds pos
t
-
g
row
t
h
a
nd we
l
l
bein
g
econom
y
?
S
t
r
a
t
e
g
ic
f
ocus

46. 2
Pos
t
-
g
row
t
h
Por
t
f
o
l
io Princip
l
es
1508™

47. Industry
Company
Project
Pos
t
-
g
row
t
h
Por
t
f
o
l
io Princip
l
es

48. Indus
t
r
y

49. Comp
a
n
y

50. Pro
j
ec
t
12 points of Leverage in a System by Donella Meadows

51. 3
Time
f
or exp
l
or
a
t
ion
1508™

52. Time
f
or exp
l
or
a
t
ion

53. Thou
g
h
t
s
on
a
new
p
a
r
a
di
g
m
1508™

54. Ch
a
n
g
in
g
business-
a
s-usu
a
l

55. Embr
a
cin
g
t
he commons

56. Embr
a
cin
g
t
he commons

57. Ch
a
l
l
en
g
in
g
t
he n
a
rr
a
t
ive

58. Join
t
he
movemen
t
1508™

59. Discount code
MORGENBOOSTER
Discount code
BOOSTER15