2. My target audience
My target audience is based on the Hip-Hop genre. These
are the people who are interested in fashion trends and up
to date with appearance. They live inside the city hence the
fact that they follow artists which are rich and famous
(celebrities).

3. The age
• The age range of my target audience is
probably teenagers to young adults (1630).These people eat lots of fast food and
snack on a regular basis e.g. McDonald’s and
also Cadburys.

4. Clothing trends and fashion
My target audience wear clothing which is up to
date and in fashion. They will be influenced by
famous people and admire them. Thereby
they will wear fashionable clothing which is at
the current trend.

5. Hobbies and interests
The hobbies and interests of these people are varied. Some many
be very active and be into football and basketball. Whilst others
may be into technology and sit around on their iPhone or games
consoles. Note that these technologies also tend to be fresh and
up to date, for example a ps4 (newest generation) will be
purchased as soon as release by my target audience.

6. TV & Social
The television shows change through comedy and also
reality television. Family Guy and The East enders will be
watched by people within my age range. Socially my
target audience have a haul of methods to communicate.
Skype, twitter,Facebook and also smart phone related
apps e.g. BBM will be used by these people.

7. Gender and personality
The gender of my target audience is for both males and
females, and they have similar personalities and interests
like partying on weekends and living life to the fullest. In
conclusion, my target audience can be seen as the
psychographic as the struggler/aspirer.