Business of Fashion

3. 145 stores in US, Canada, and Uk
227 stores worldwide
Ships worldwide
Casual & Everyday Dresses $99-$228
Jeans $50-$458
Sandals $78-$340
Scented Candles $16-$138
Bedding $178-$578
Mug & Teacups $8-$64
PRICING ORIENTATION
A brand under UBRN Inc

5. Anthropologie was founded by current URBN chairman and president Dick
Hayne, having heard the plea of a friend.
She had just moved to the suburbs of Philadelphia, and was dissatisfied
with the shopping options available to her. Now a distance from Urban
Outfitters—a brand she was also aging out of—there was a void in her life.
She longed for a store to indulge her creative side.
Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle
brand that catered to creative, educated and affluent 30-45 year-old women.
Named after his college major (but with a decidedly French twist), Anthropologie
opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania.
OUR STORY

6. RevenuesbyFiscalYear

7. Revenues Quaterly

8. Statistics
NET REVENUES
TOTAL COMPANY (URBN) 2017
Fiscal revenue increased by 2% 1.03 Billion
Wholesale segment decreased by 1%
Anthroplogie group decreased by 2.9%
Retail Sales decreased by 5.8% $871.1

9. Ecommerce Sales
Growth by 9.2% at $567.1
Stores
227 (growth by 0.4%)
Opened 10
Closed 3 in the last year

10. BusinessStrategy

11. 1, Price now is too expensive, people would go somewhere
else to shop
2. Women 28 - 45 now is not the same women 28-45 before
3, Boho style doesn’t fit with the modern customer lifestyle,
hard to wear to do work everyday
4, Clothes only fit a narrow range of body type
5, Products available are not what the customers look for
6, Doesn’t carter to younger audience like college students
who visit the store
P
r
o
b
l
e
m
s
S
o
l
u
t
i
o
n
s
1, Keep the price right now but also include
cheaper range product
2, Focus on strength in knitwear
3, Make products that fit more body type
4, Update color story to be more modern
5, Clothes that fit modern women lifestyle:
more outdoor rather than just women staying
at home.
6, Focus on classic garments with a feminine
boho twist
7, Catch up with the trend but make it work
for the brand
11, Focus on quality and experience, which is
the strength of the brand

13. color story
19-3911
TCX
19-0812
TCX
16-5101
TCX
7530 C 7543 C 12-0104
TCX
11-0601
TCX
139 C 7649 C 7597 C 3035 C

14. Customer

16. Range
15 WOVEN
2 Tops
2 Skirts
1 fringe skirt
5 Pants
2 wide legged, 1jogger, 2 jeans
5 Coat and Jackets
2 Faux Fur, 1 Duster, 1 Denim Jacket, 1 Coat
1 Dress
10 KNITWEAR
1 Cardigan
7 Tops
2 turtle neck, 4 sweaters, 1 bodysuit
2 Dresses
5 ACCESSORIES
1 bag, 1 scarf, 1 pair of gloves , 1 beret, 1 short scarf

18. FW’19Collection

36. Costing and Specs