The document discusses the strategies used by the Spanish-language magazine 'People en Español' to engage its large readership through social media and digital content. It emphasizes the importance of understanding audience dynamics, creating compelling content, and using platforms like Snapchat creatively to connect with consumers. Brands are encouraged to approach storytelling as an ongoing dialogue with their audience, adapting to trends and utilizing popular platforms to enhance engagement and loyalty.

1. #Trendspotting

3. People en Español is a Spanishlanguage magazine published by Time
Inc. largest readership in the United
States, reaching 6.4 million readers
Entertainment, fashion and beauty, and
human interest stories
Case Study

5. How They See Digital

6. How we see it (Reality)

7. Tell The Brands Story
Be the Artist

8. What are the goals of a digital strategy?

9. There are four truths about social media:
• You don’t own your brand – people do
• Every day is election day – woo the audience
constantly
• Fish where the fish are – be where your fans are
• Success – revolves around genuine and compelling
content

10. Introduce The Brand
Introduce The Brand

11. Make the brand loved

12. Your Job is to

13. I can’t hear you

14. Think of the Brand as a person not a logo
Be different

15. These are your competitors
They are smart and spend a ton

16. They are smart and spend a ton

17. Brands Want and Need You
Engagement and Loyalty

18. We want them, we need them
We desire to be loved
(and we tell our friends about you)

20. Brands Want To Flirt With You
.

21. WHO are you are talking to, WHERE are they
and WHAT are they doing?
That’s why we use Trends
To Engage, to be Authentic, To Listen,
(Like a Good Friend)
Brands want you to talk and Tweet and Snap
and Pin and Share and Like and …

22. You have to fish
where the fish are…

23. A Cycle?

28. First Place on Reddit last week
Local News Used On Monday

29. cool/WTF/sm
art/beautiful
People vote
up or down
it #trends
or dies
BuzzFeed,
Mashable
Editors get
content
from Reddit
#IAmA

30. A Lengthy discussion on Healthcare
Better on Reddit or Twitter….?

31. Third Place, 12MM views from Reddit (a trend)

32. + Check Brands, check Blogs (Adweek, ads of the world, ad age), check ad
agencies YouTube channels

34. 91% of US adults have cellphones
143 million of US adults have
smartphones
Nickolay Lamm cell phone
data visualization Chicago

35. 1990’s
2010’s

40. Follow the UK Embassy in China
-KPCB Internet Trends 2012, Mary Meeker-

41. Selfies
16 billion photos on Instagram.
35 million photos using the hashtag #selfie on Instagram.
30% of the uploaded pictures by The British people
between 18 and 24 years are selfies.
48% of French people use their smartphone to take
pictures of themselves.
-Opinium- The telegraph- Ipsos France-

42. http://opinium.co.uk/

56. Are Selfies New?

57. #Chuchhill

58. #Camelot

60. Daily SnapChats

62. Taco Bell
• Taco Bell

63. Ideas for brands use of Snapchat
via Tongal.com
Victoria’s secret should push its lingerie products while embracing Snapchat’s
« naughty » reputation. The brand should « sext » men with self-destructing coupons to
buy their significant others gifts this holliday season.
If EA Games wants to engage its followers via the social-mobile app, it should randomly
release cheat codes and hints for its console games with easter-egg-style messages.
The name of this potential appeal for Las Vegas' tourism board:
"What Happens in Snapchat Stays in Snapchat." In a simple but viable application, the
municipality could play off its famous tagline by offering prizes to Vegas vacationers who
submit footage.

64. Why are brands interested in SnapChat

65. Because They Fish
Where The Fish Are

69. Where do they Fish?

70. Story Telling never ends
Check :
Master of Telling A Story Casey Neistat
http://www.youtube.com/user/caseyneistat
Youtube 2013 rewind (12 million views in 21H)
Yahoo top 10 searches 2013
Facebook Year In Review

71. New Business Card?
Michael Quintos
Teacher, Parts
Startup, Digital Strategy
and I like pizza
@mquintos
@digitaladagency
@partsfill
Snap : digitaladagency
(say hello to u, send us a
snap)

72. TLDR:
why @Snapchat
works, hint it has
nothing to do with
sex
#privacy #creativity
and #ephemeral
sound like a teen
near you?