Elastic APM helps you deliver better digital experiences by providing complete visibility into the health of your apps — no matter how they are built, where they run, or which dev stage they’re in. Learn about the evolution of Elastic APM, the problems it solves, and where it’s headed. See how it connects traces, logs, and metrics to help you quickly get to the root cause. Plus, hear from customers using Elastic APM to improve their applications.

1. 1
Monitor every app, in
every stage with free and
open Elastic APM
Gil Raphaelli
APM Team Lead, Elastic Observability

2. 2
This presentation and the accompanying oral presentation contain forward-looking statements, including statements
concerning plans for future offerings; the expected strength, performance or benefits of our offerings; and our future
operations and expected performance. These forward-looking statements are subject to the safe harbor provisions
under the Private Securities Litigation Reform Act of 1995. Our expectations and beliefs in light of currently
available information regarding these matters may not materialize. Actual outcomes and results may differ materially
from those contemplated by these forward-looking statements due to uncertainties, risks, and changes in
circumstances, including, but not limited to those related to: the impact of the COVID-19 pandemic on our business
and our customers and partners; our ability to continue to deliver and improve our offerings and successfully
develop new offerings, including security-related product offerings and SaaS offerings; customer acceptance and
purchase of our existing offerings and new offerings, including the expansion and adoption of our SaaS offerings;
our ability to realize value from investments in the business, including R&D investments; our ability to maintain and
expand our user and customer base; our international expansion strategy; our ability to successfully execute our
go-to-market strategy and expand in our existing markets and into new markets, and our ability to forecast customer
retention and expansion; and general market, political, economic and business conditions.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially are included in
our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for
the most recent fiscal year, our quarterly report on Form 10-Q for the most recent fiscal quarter, and any
subsequent reports filed with the SEC. SEC filings are available on the Investor Relations section of Elastic’s
website at ir.elastic.co and the SEC’s website at www.sec.gov.
Any features or functions of services or products referenced in this presentation, or in any presentations, press
releases or public statements, which are not currently available or not currently available as a general availability
release, may not be delivered on time or at all. The development, release, and timing of any features or functionality
described for our products remains at our sole discretion. Customers who purchase our products and services
should make the purchase decisions based upon services and product features and functions that are currently
available.
All statements are made only as of the date of the presentation, and Elastic assumes no obligation to, and does not
currently intend to, update any forward-looking statements or statements relating to features or functions of services
or products, except as required by law.
Forward-Looking Statements

3. 2017
2018
2019
2020
Opbeat joins
Elastic
Elastic
APM GA
GO Agent
Java Agent
Machine learning
integration
Distributed
tracing
OpenTracing
Breakdown
charts
Logs
Integration
Jaeger
SIEM
Integration
Service maps
Annotations
OpenTelemetry
Central
Config UI
JVM
visibility
Inferred spans
.NET agent
SPA support

4. 4
Quickly detect and resolve issues to avoid (or minimize) impact on users
Critical Capabilities of APM
• End-to-end health monitoring for apps and services
• Anomaly detection and problem identification
• Problem triage and isolation
• Root cause analysis and causality linking
• Problem debugging and remediation

5. Get complete visibility
into your app & services
End-to-end visibility
Pinpoint bottlenecks in microservices
environments with distributed tracing
Automated dependency mapping
Get an aggregate bird’s eye view of service
dependencies and links with service maps
Automated anomaly detection
Reduce mean time to detect performance issues
using integrated one-click machine learning
Unified observability powered by
search
Correlate traces with logs and metrics in context
and search data streams together for answers

6. 6
With support for open standards like OpenTelemetry, OpenTracing, and Jaeger
Distributed tracing

7. 7
Easy configuration and administration
With ability to modify via the Kibana Settings UI

8. 8
End-to-End Visibility

9. 9
Quick overview of health and trends
Coming soon

10. View dependencies
across apps & services
End-to-end visibility
Pinpoint bottlenecks in microservices
environments with distributed tracing
Automated dependency mapping
Get an aggregate bird’s eye view of service
dependencies and links with service maps
Automated anomaly detection
Reduce mean time to detect performance issues
using integrated one-click machine learning
Unified observability powered by
search
Correlate traces with logs and metrics in context
and search data streams together for answers

11. 11
Automated Dependency Mapping

12. 12
Service maps with alert status indicator
Coming soon

13. Reduce mean time
to detect
End-to-end visibility
Pinpoint bottlenecks in microservices
environments with distributed tracing
Automated dependency mapping
Get an aggregate bird’s eye view of service
dependencies and links with service maps
Automated anomaly detection
Reduce mean time to detect performance issues
using integrated one-click machine learning
Unified observability powered by
search
Correlate traces with logs and metrics in context
and search data streams together for answers

14. 14
Automated Anomaly Detection

15. 15
Service Overview
Coming soon

16. 16
Anomaly detection based alerts
Coming soon

17. Resolve problems
faster
End-to-end visibility
Pinpoint bottlenecks in microservices
environments with distributed tracing
Automated dependency mapping
Get an aggregate bird’s eye view of service
dependencies and links with service maps
Automated anomaly detection
Reduce mean time to detect performance issues
using integrated one-click machine learning
Unified observability powered by
search
Correlate traces with logs and metrics in context
and search data streams together for answers

18. 18
Unified observability

19. 19
Customer Speaker

20. Domain - is a brand that is
everywhere in Australia
… from television,
to sports teams,
to the sides of buses!

21. About Domain
● A property portal platform that
works with agents to connect
buyers, sellers, landlords, renters
● 700+ employees, ~$2B market cap
● Lots of customer facing
technology, covering mobile and
web channels, connecting
customers to the perfect property

22. Before Elastic
• Hundreds of apps and services many different ways to monitor them
• Each solution had different strengths but there was no unified view
• Elastic capabilities most of the functionality at lower cost

24. • Logs and metrics in one place helped teams resolve issues faster
• Multiple clusters running in self-managed Kubernetes
• Maintenance overhead slowing us down
Take 1
Elastic Deployment
Lesson learned: Don’t run it yourself if Elastic can do it better.

25. Elastic Deployment
• Elasticsearch Service (Elastic Cloud)
• Elastic APM Server
‒ resiliency
‒ still optimising for cost
• Amazon Kinesis
‒ ingesting logs from a diverse range of applications
‒ buffer for Elastic APM
Take 2

26. Elastic Deployment

27. Lessons
• Single point of view requires concerted and ongoing effort
• Inconsistencies limit the usefulness of your data
• Listen to your developers

28. The Future
• Confidence in Elastic’s APM investments and capabilities led to a
multi year commitment with Elastic for APM
• Migration to Elastic Cloud nearly complete
• Domain to evaluate the consolidation of more tools into Elastic

29. Get started with Elastic APM
1. Deploy Elastic APM Server
2. Install agents and instrument apps
3. Point agent to the server endpoint
4. Happy monitoring!
APM Agent
Application library
APM Agent
Application library
EDGE MACHINES ELASTIC APM DEPLOYMENT
Kibana APM UI

30. Monitor every app —
from dev to prod
Don’t wait to buy to prove value
Start and expand with the forever free (and open)
tier, and validate value — when budgets are tight
Scale and evolve, without exploding
costs
Control spend without compromising visibility
PAID
APM agents
APM UI
Distributed tracing
Logs & metrics links
Alerting
Machine learning
Service maps
FREE & OPEN
Jaeger / OpenTelemetry

31. Monitor every app —
from dev to prod
Don’t wait to buy to prove value
Start and expand with the forever free (and open)
tier, and validate value — when budgets are tight
Scale and evolve, without exploding
costs
Control spend without compromising visibility
hosts
agents
functions
users
metrics
….
No pricing per
Our resource-based pricing is based only
on the underlying infrastructure
resources used by any given deployment
— across all data types and use cases.
containers
uptime checks

32. 32
Thank You!