Explaining how to monetize big data, internet of things and customer experience in illustrative example. Audience: management, technology, analysts, data scientists, investors, geeks, venture capital MRHoffman simply describes the millions of opportunities available to capture the value created by the digitalization of everything and describes the roles and potential roles of many of the stakeholders, particularly customers. Hoffman speaks to the opportunities for various stakeholders to broker connections, information, offers, messages, intelligence and surveillance as green field internet of things opportunities. Hoffman proposes a substantial market exists where customers information is protected and masked and where businesses bid for their time, a connection based on the customer's projected value. Think of an ebay type commercial market where business bid for 30 minutes of Mrs. Smith's available time while she waits for her daughter at the mall... Hope this presentation stimulates some innovative opportunities for you. Please comment, share, enhance, download. mrhoffman at clientxclient

1. Exposing the Value & Innovation Embedded in
Interactions for All Stakeholders*
* Beginner level introduction to monetizing the internet of things
combining big data, business intelligence, machine learning and
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customer & stakeholder centric value model

2. Interactions
Passive
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Active

3. Interactions – Generate Value in Active &
Passive mode (Big Data Opportunity)
Passive
Active
Location
Profile
Connections
Etc.
Screen
Sender
Action
Message
Location
Etc.
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4. Interactions – Generate Value to Array of
Stakeholders (Big Data Opportunity)
Vendor/3rd Party
Capture
Groupon
Counter
X?
Ad sensor capture
Profile
Connections
Etc.
Passive
Active
Location
Profile
Connections
Etc.
Screen
Sender
Action
Message
Location
Etc.
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5. Interactions – Generate Value to Array of
Stakeholders (Big Data Opportunity)
Vendor/3rd Party
Capture
Groupon
Counter
X?
Profile
Connections
Etc.
A few years ago, Twitter took SXSW by storm. Then it was such location-sharing
services as Foursquare and Gowalla. This year, passive-location apps like Highlight
and Glancee were generally understood to be the belles of the ball. These services link
to your Facebook accounts, run in the background on your phone, and then alert you
when friends or friends of friends are in your close proximity. – SXSW commentary BusinessWeek
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6. Who are Stakeholders in These
Interactions?
Vendor/3rd Party
Capture
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7. Who are Stakeholders in These
Interactions?
Vendor/3rd Party
Capture
Customer
Cell Carrier
3rd Parties (explicit)
3rd Parties Information
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8. Where does value reside and how do
carriers/wifi hosts monetize?
Vendor/3rd Party
Capture
Value embedded in interactions is multiplied in context
and by stakeholder
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9. Cell Carriers as Network of Stakeholders
(Can same be said for search provider? (ah…yep!))
• Households
 Individuals
 Devices
 Network of things
 Network of relationships
- Company’s (customers)
 Individuals
 Devices
 Network of things
 Network of relationships
- Advertisers
- Commercial Partners
- Financial Partners
- Healthcare Partners
- Etc.
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10. Monetize Interactions on Behalf of
Stakeholders, Monetize Interactions and
Information Surrounding Interactions
•
•
•
•
•
•
•
•
•
•
•
•
Brokers of Screens
Brokers of Devices
Broker of Households
Broker of Individuals
Broker of Events
Broker of Locations
Brokers of Relationships
Brokers of Privacy
Brokers of Confidential Information
Brokers of Connections
Brokers of Commerce
Brokers of Information (big data)
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11. Broker of Confidential Information
Stakeholder
Value
Monetization
Customer Household
Consolidation, convenience,
visibility
Protect: risk $
Share:
Individual
Consolidation, convenience,
visibility
Cell Carrier/network
Pricing
Customer Service
Carrier Partner
Security, verification
Reduced cost, match to
individual need, modeling
Advertiser
Targeting, modeling
Increase awareness,
reduced cost per conversion
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12. Customer – What’$ in it for me?...NOW!
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13. Understand Your Users
•Demographics
•Behavior
•Interests –
Monetizing the
flow of granular
information for
each stakeholder
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14. Time of Day
8%
Games – Cards & Casino
Books & Reference
7%
Weather
6%
Percent of Activity
5%
4%
3%
2%
1%
Medical
0%
Primetime
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Source: Flurry Analytics

15. Reward Customer as Stakeholder in
“Customer Network” – The Biggest, Most
Obvious Secret to Untapped Value
Customer-centric membership program works for
customer as equal stakeholder in program.
 Customer earns as stakeholder with commercial
partners
 Customer visibility to information – monetized – market
value and customer governed
Customer Centric Loyalty
Value Proposition
• Monetize customer information
on customer’s behalf
• Syndicate interactions – bidding
• Refine information/learning for
customers & advertisers, others
(health, publishers, info, etc.)
• Capture information for learning,
reporting
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 Commercial enterprises bid for access to interaction
 Customer thresholds, value, interchanges visible to
customer

16. Client x Client Service Offerings
Our teams address the full spectrum of services from strategic, advisory, technology specification
& integration, BI measurement & monitoring, staff transformation: education & training for
alignment between business, IT, customers and stakeholders.
Strategy Consulting Services
Ideas to solutions to outcomes
differentiated through deliverables
mapped to customers and
stakeholders .
Advisory Consulting Services
Outcome centric solutions
addressing opportunities mapped
to resources and process
differentiated by frameworks
designed for continuous
improvement. and transparency
Systems Integration Services
Provide application architecture
and development, project
management, implementation and
integration.
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17. VISUALIZE
ORGANIZE
MONETIZE
OPTIMIZE
Customer Experience Matrix
CxC
Matrix
Customer Process
TM:
Awareness
Identification
Selection
Purchase
Use
Support
Branch
Retail
Company Process
TM:
Events
Field Sales
Call Center
Web
Email
Direct Mail
Affiliate
Partner
Wholesaler
3rd Pty web
Outdoor
Community
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Return

18. CLIENTxCLIENT
Think Like a Customer!
Customer Worthy, Why and How Everyone in Your Organization
Must Think Like a Customer
Synopsis: “Think like a customer” as a method to uncover untapped
opportunities, solve business problems and create sustainable,
differentiated value: The customer is the final arbiter of success.
mrhoffman@CLIENTxCLIENT.com or call 908.542.1134 cell
.
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All rights reserved. Client X Client 908.350.3012