Data Science-Informed Advertising, Media and Marketing

1. Igniting Client business KPIs in
a complex digital marketplace.
Advertising

2. We help clients
harness data’s potential.
At Digital-Ignite Advertising, we use data
science in ways that improve client’s
advertising, media and marketing
decisions, strategies and tactics to
deliver the most efficient, cost effective
and precise solutions to achieve their
business KPIs.

3. client
listening
insights
We start by listening to
your business challenges,
opportunities and KPIs.
We want to know:
‘What business and brand growth issues
need to be solved to achieve your KPIs?’
Your insights and business goals drive
our data science, advertising, media
and marketing work.

4. We then ignite our data scientists,
researchers, strategists, brand builders,
developers and designers.
Digital-Investigation from 200+ targeted consumer behavioral sources.
Digital-Intelligence from proprietary data science, algorithms, AI platforms.
Digital-Insights that are hyper targeted, precise, cost efficient, actionable.
Digital-Integration strategies, tactics, media buys, creative, business KPIs.
Digital-Implementation execution, analysis, refinement.
Digital-Impact on client’s business results.

5. Data science
driven strategies.
Targeting the right person, at the right time,
with the right personalized message and
frequency by ALWAYS utilizing data
science informed strategies and techniques
with an omni-channel approach.
Work smarter, not harder.

6. More reach and frequency
for your media investment.
At Digital-Ignite Advertising, we enable your
target audience to inform us where and when to
reach them. Using our own proprietary reach
and frequency programmatic algorithms and
Artificial Intelligence platforms, we can buy your
media more efficiently and place it exactly
where it needs to be.
We do our own Real Time Programmatic
Bidding, which saves our clients money and
delivers their personalized brand
communications precisely.

7. How do we buy media
more efficiently and precisely?
• Similar to a Stock Exchange
• Automated bidding in real time (RTB) to show your ad to the
person we have identified milliseconds before the page loads that
they are going to view on their phone or computer
• 200+ Exchanges
• We use them all, not just
Google
We do our own Real Time Bidding (RTB)
to save our Clients time and money.

8. 1. We collect web traffic to your website.
2. We convert that traffic into names,
addresses, emails and phone numbers.
3. We rank each visitor according to how well
they match our database records.
The pixel placed on the website collects the IP and
device ID information for each individual visitor and
the pages they go to on your website. The
information it collects is automatically transferred to
a secure cloud server in encrypted form.
With device ID technology, Digital-Ignite is
able to collect information about anonymous
visitors to your website and turn that
information into named leads.
How do we use
device ID
information?

9. Digital-Ignite Advertising
technologies.
Digital-Ignite harnesses the most robust
advertising technologies to precisely
connect your business with the right consumer.

10. Data Science and Programmatic Media Benefits.
Identify
Target
Programmatic Ad
Delivery To Media
Customers & Prospects
Consume
Target Profile
Media Habits
Measure Client
KPIs
Use first-party
consumer data &
create look-alike
audience to identify
precise target
Use first-party &
look-alike audience
media habits
Build reach, frequency,
& consumer action
Measure & fine-tune
programmatic & creative

11. Big Data Partners
Lotame, Dataline, Exelate,
Webbula, Acxiom, etc
80 98% 200
% of Monetized
Websites
LinkedIn.com, ESPN.com, Facebook,
weather.com, local news apps, etc
Ad Exchanges
Google’s Doubleclick, Adscale,
Centro, Switch, OpenX, etc
Digital-Ignite Advertising has partnerships with all
big data partners, monetized websites, ad exchanges.

12. Evolution
of Creative.
We use data science to get creative with
data and to be strategic with creative.
Creative elements can seamlessly build a
tailored experience that will resonate with
your customers in real time and real life.

13. We can help you be ready for disruptions and crisis.
Our Ph. Ds and data scientists use advanced cybersecurity expertise to help our clients protect their at-risk data, digital assets, supply chain, property, people and more.
Digital-Ignite can also help your company with
cybersecurity threats and physical disturbances,
which are today’s new business realities and risks.
Priority 5’s Touch Assisted Command and Control Systems (TACCS™), one of the world’s most trusted
command and control (C5I) solutions, provides 24/7 precision centralized insights, communications, and
operational readiness software in a single, cohesive common operating picture. TACCS™ helps decision
makers and stakeholders maintain real-time situational awareness, consequence management, and decision
support to ready them for any planned event or unplanned disruption or crisis.
Our PhDs and data scientists use advanced cybersecurity and operations expertise to assist our clients
worldwide in protecting their at-risk data, digital assets, supply chain, property, people and more.
Our clients, resources and operational use cases include: federal and state governments, military, defense,
law enforcement, first responder, intelligence and aviation agencies, energy and utility, insurance, healthcare,
crisis and emergency management, analytics, security, public safety, transportation management, venue safety,
supply chain maintenance, resort guest safety, weather and traffic impact, disaster readiness and resiliency.

14. vz
Attribution/Conversion
Tracking
Customized Data
Informed Strategy
Custom Data Profiling
Custom Reporting
Dashboard
First Party Look-Alike
Modeling
Organic Website Data
Modeling
Predictive Analytics
Data Science
Data science-informed expertise and tools.
1,000,000+ Data
Segments
Access to 200+ Data
Exchanges & Publishers
Adobe Suite Partners
Certified: Facebook,
Google, IAB
Custom Stack Strategy
Deals With All Major
Demand-Side Platforms
Device ID Technology
Multi-Channel
Programmatic Stack
MarTech
Brand Architecture,
Positioning, Strategy
Brand Naming, Identity,
Logo Design
Competitive Analysis
Market Research
Reputation
Management
Brand Building
Audio & Video
Production
Creative & Copywriting
Custom Landing Pages,
Website Development
Experiential Marketing
PR
Social Media
Communications
Behavioral Targeting
Buying: Digital & Analog
Billboards, TV, Radio,
Print
Connected TV / OTT
Email Automation
Geofencing
Influencer Marketing
IP & Wi-Fi Address
Targeting
Native Advertising
New Movers Tech
Pre-roll Video Ads
SEM, SEO
Sponsored Social Media
Streaming Audio
Retargeting
Media
Centralized Insights,
Communication, and
Operational Readiness
Platform for Real-Time
Situational Awareness,
Consequence
Management and
Decision Support
Data Custody Controls
Integrated and
Interactive Intelligence
Analytics and Executive
Dashboards
Real-time Simulations
and Modeling
Trusted, data secured
24/7 encryption on cloud
or premises
Cybersecurity Ops
Our experts use client insights and customer data science to develop
informed and integrated hyper targeted, precise, cost efficient and
actionable strategies and tactics using modern marketing tools.

15. vz
Clients who trust our Team’s expertise and passion
to deliver their KPI results and maximize ROI.

16. info@Digital-Ignite.com
O: 843.800.8889
Digital-Ignite.com
We’d like to learn more about your business challenges
and opportunities to determine if we could help you
achieve your KPIs.
Please let me know if you’d like to see case studies about
how the Digital-Ignite Advertising Team has helped clients
achieve their business KPIs by harnessing data science-
informed advertising, media, and marketing in a complex
digital marketplace.
Advertising
Data Science-Informed Advertising, Media and Marketing