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Mondragon University case
Mondragon University runs an annual program to promote entrepreneurship and knowledge transfer between the university and businesses. The program consists of three contests per year where students submit ideas for new businesses or products. Winning ideas receive funding and support to further develop prototypes. The university uses workshops, competitions and an online platform to manage the process. The goals are to help students start new companies, accelerate knowledge transfer, and transform prototypes into real products or businesses. While the program has increased participation each year, challenges remain in fully developing ideas due to a lack of entrepreneurial culture and limited company resources.
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Mondragon University case
- 1. USE CASE Mondragon University FelixLarrinaga flarrinaga@mondragon.edu Mondragon University Spanish Partner
- 2. • University Partof Mondragon Corporation (www.mcc.es) 85.000 workers (85% members) Sectors: Finance, industry, distribution, engineering & services and education • University organizes with different agents from the Corporation contexts that involve private and public collaboration. • 3 topics- 3 contests/waves per year. • Objectives: 1. Promote entrepreneurship among students by collecting ideas on the creation of new enterprises or business models. (Spin-Offs) 2.Accelerate knowledge transfer from university to business. • Methodology: Each year improvements are introduced to impact on different aspects (participation, co-creation, marketing, …). Outcome is measured by means of KPIs. • Launched in 2010. Idea Management System (IMS) (Innowave) used since 2011.
- 3. Challange: Transfer ofR&D results or innovative formal/regular trainning projects from university to industry and society. companies Tech. Center Students and Lecturers Researchers PoPBL Final Year Project (Grade) Final Year Project (Masters) Mechanisms Prototypes idea idea idea Competition, pluridisciplinar, workshop, … new products new services new business ResultsBranding Entrepreneurship center Journalists Exhibition Show room Innowave, Canvanyzer, Business Model Innovation and User Driven Innovation &Design Thinking
- 4. Challenges: Transform thoseprototypes into products or new businesses • Create spin-offs: Students are by themselves. They need support to create their company. • No business model identified: The company does not envisage or foresee new business models. Not encouraged to continue with the project. Development in stand by. • No company: There is no company behind an idea. • Transference is not an easy task: Research groups do not have the competence/time to do this. • Change of requirements: Companies are interested but keep on adding new requirements (lack of maturity, different situations ...). Time development expands. Team must be reconstructed. New people (students) must acquire new training skills.
- 5. Mechanisms Prototypes Competition, pluridisciplinar, workshop, …ResultsBranding Exhibition Show room Network, Contest & Workshops
- 6. Mechanisms Prototypes Competition, pluridisciplinar, workshop, …ResultsBranding Exhibition Show room Mechanisms: • Problem Based Learning Projects Methodologies: • Business Model Innovation • Business Plan Canvas • User Driving Innovation and Design Thinking
- 7. Prototyping Mechanisms Prototypes Competition, pluridisciplinar, workshop, …ResultsBranding Exhibition Show room
- 8. Branding: videos andsocial media Methodologies: eMarketing Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room https://vimeo.com/97519757 https://vimeo.com/97523608 http://youtu.be/xvWQIuCNmHw …..
- 9. Branding: social networks,local and regional press and TV Methodologies: eMarketing Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room
- 10. Results: winners ineach category receive a price from companies, public administration, … They can continue working in a new product, service,… in a entrepreneurship center (SAIOLAN http://www.saiolan.com/). Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room
- 11. Exhibition: Open daysare organized. Students present their work. Prototypes and posters are exhibited in several places. Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room
- 12. Tools: Innowave tooldeveloped at University (http://innoweb.mondragon.edu/). • Supports the whole process (gather ideas, analyze and evaluate them and select them). • Serves as an idea repository. • Offers dashboards to measure some KPIs. Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room Contests Idea Ratings
- 13. Results: Mainly focuson outcome results. Mechanisms Prototypes Competition, pluridisciplinar, workshop, … ResultsBranding Exhibition Show room Outcome 2010 2011 2012 2013 Ideas 10 27 49 105 Promoted ideas 3 2 3 6 Spin-offs 0 1 1 1 0 50 100 150 2010 Contest idea ranking ideas promoted ideas spin-offs Outcome 2010 2011 2012 2013 Groups 10 27 46 98 Participants 40 92 155 240 experts 10 10 10 14 evaluators 9 9 9 10 events 11 16 24 24 Average grade of ideas - 3.76 4.77 5.9 KPIs: Capable of measuring other KPIs to analyze Accelerators: Strategy, Process, Products and Marketing metrics.
- 14. Conclusions • Number ofideas has increased . • “Strong” Networks essential (company and public administration involvement). • Lack of entrepreneurship culture although we have detected few changes (more approaches to Entrepreneur Center). • Economic factors also affect ideas promoted and spin-offs. • Companies are focused on their business. Few resources for new businesses. • Other companies do not see the opportunities open by this approaches. • Although ideas are repetitive every year, need to recover old ideas/prototypes and merge them with new similar ones.
- 15. Further work • ApplyAccelerate findings to the case study • Find agreements and funds (companies). Involve them in the prototyping and the development process of the product/service. • Look for more public administration involvement. • Involve more University researchers and research groups in the early stages (ideation) and company recruitment. • Include formative sessions during the different stages of the process to boost entrepreneurship among students (knowledge pills). • Analyze crowdfunding strategies. • Create “Idea Markets” where previous ideas are “sold” to companies and new “ideators”.