1. The smART Project
Providing alternative arts education
Social Entrepreneurship
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Chase Chemero | Alice Jun
Alanna Miyajima | Zaheer Narejo
2. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Meet Johnny
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3. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
The Problem
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Arts education in NYC public schools
are both underfunded and inequitable
Weak accountability system for public
schools to provide arts education
Limited awareness of the misuse of arts
education funding
Communities that could be beautified
by displaying artwork
4. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Our Solution
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For
outer
city
public
schools
(specifically
6th
to
12th
grade)
who
lack
funding
for
arts
education
and
programming,
the
smART
project
is
a
program
that
provides
alternative
arts
education
and
mentorship
to
schools
with
critical
need
while
beautifying
the
community.
The smART Project
Unique Value Proposition
5. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Theory of Change
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Funding
Partners
Students
Gather
Funding
Design
Curriculum
Implement Program
Auction
Artwork
Public
Display
Collect Feedback
Social
Awareness
Student Knowledge
Art
Exhibition
Community
Relations
Revenue
Student
Performance
Community
Empowerment
Other
Art
Education
Inputs Activities Outputs Outcomes
6. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Measuring Our Impact
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Stakeholders Metrics Targets
Students
Art
Education
Increase
art
program
enrollment
by
10%.
Academic
Performance
Average
Costs
Sponsors
Brand
Synergy
Partner
with
2
businesses.
Cover
5-‐10%
of
expenses.
Revenue
Sponsor
Sentiment
Community
Issue
Awareness
Survey
10-‐20%
of
community.
Art
Appreciation
7. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Business Model Overview
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Expenses
Program Supplies
Administrative Expenses
Marketing
Awards
Revenues
School Contribution
Fee
Grants
Donations
&
Partnerships
Art
Auction
Proceeds
smART Project – A Leveraged Non-Profit
8. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Go to Market Strategy
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Establish
Partnerships
• Capture
the
attention
of
relevant
players
like
schools,
art
galleries,
auction
houses,
corporations,
&
public
spaces
Direct
Outreach
• Market
first
trial
class
through
teachers,
PTA,
and
school’s
communication
channels
• WoM is
strong
amongst
parents
PR
Campaign
• One
time
marketing
campaign
directed
towards
target
communities
• Utilize
low
cost
channels
like
social
media
9. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Total Inventory Costs $1,692.15
Total Cost Per Student for New
Programs $56.41
Total Cost Per Student for Existing
Programs $35.12
Capital equipment $-
Opening Inventory $1,692.15
Other expenses $2,800.00
Administrative Expenses $14,580.00
Marketing $6,600.00
Total Startup Expenses $25,672.15
2014 2015 2016 2017 2018
Net Profit $27.095.85 $7,714.95 4,238.05 6,234.75 10,806.26
Key Financials
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Assumptions: Projected to reach profitability after the first two years. Revenue from auctions and donations are given a growth
rate between 10-15% annually
Profit and Loss
Start-up Expense Per Student Cost
Assumptions: 30 students per class
10. Theory of ChangeOverview Business Model Financial Summary Sustainability & Growth
Looking Forward
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Scale Impact
New Locations
Channels of
Implementation
Financials
Program
Reputation
smART
Students
Sustainability
