27. 自訂露出時間 Time Based
Default Ad
Ad 1
Ad 2
Ad 3
6:00 am – 11:59 pm
12:00 pm – 4:00 pm
6:00 pm – 9:00 pm
分時段提供不同的廣告
28. Optimization Results: Overall performance
Standard Banner Ad Size and Performance
Source: MediaMind Research. Data: 20014-2015, Standard Banners, worldwide.
CTR
0.00%
0.03%
0.06%
0.09%
0.12%
Other Automatic Optimization
ConversionRate
0.00%
0.04%
0.08%
0.12%
0.16%
Other Automatic Optimization
Click Through Rate Conversion Rate
+73% +40%
Better creatives deliver better performance.
29. JWT Taipei Creative Optimization
Optimizing display led to a 136% lift in actions from Q2 to Q4
45% decrease in Cost per Action yielded an 82% improvement in
ROI from display media
35. JWT Taipei
2012 TPE HALO recruitment
Share FB cover photo
Scan FB profile FB Q&A viral effect
• Database advertising: finding the people who often went to pub and sent the advertising to
them.
50. ‹#›
Precision Marketing : Maximize consumer engagement and minimize
waste by (using data to) always delivering the right content, offers
and experiences to the right consumer through the most relevant
channels at the right point in time.
-Coca-Cola