This document discusses various image compression techniques, including run-length encoding (RLE), shift coding, and arithmetic coding. RLE replaces repeating values with a count and single value, compressing data with long runs. Shift coding assigns symbol blocks to source symbols based on probability and uses shift symbols between blocks. Arithmetic coding assigns a probability range to each symbol and encodes the message as a single number within the 0-1 range, approaching entropy limits. It provides examples of how each technique works.