The document discusses various data compression techniques. It defines data compression as the process of reducing the size of data through the use of compression algorithms. There are two main types of compression: lossless, where the original and decompressed data are identical, and lossy, where some data may be lost during compression. Common lossless techniques mentioned include run-length encoding, Huffman coding, and Lempel-Ziv encoding, while lossy methods discussed are JPEG for images and MPEG for video. The document also provides examples to illustrate how several of these compression algorithms work.