Module1_IDT.pptx

Department of Computer Science and Engg
Design Thinking and Innovation
22IDT18
MODULE-1
Introduction to Design Thinking
Book: “Handbook of Design Thinking”, Christian Mueller-Roterberg(2018)
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MODULE-1
Syllabus:
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MODULE Introduction to Design Thinking
1
2
How to understand the problem
2
Innovation Process
1

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“The future has many names.
For the weak it is the unattainable.
For the fearful it is the unknown.
For the brave it is the chance.“ – Victor Hugo,
French poet and novelist
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1. What is Design Thinking?

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Design Thinking attempts to:
 Project Designers Approaches
 Methods onto Business Processes
Approaches is applicable to all business ideas:
 Product
 Service Character

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•In addition  one can differentiate between two phases
• Divergent phases  which lead to an expansion of the
perspective by collecting information/ generating Ideas
• Convergent phases  which leads to focus on the field of vision
by making decisions between alternatives
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Shouldn't
lead to
failure of
Product/
company

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Rules for Design Thinking

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How to Understand the Problem
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This information about the trends in the search field can be
systematically evaluated using the following techniques.
• First PESTEL method can be used to analyze the external
influencing factors/trends more precisely.
• The effects on the individual stake holders and ultimately the
effects on the company can in turn be analyzed using the trend
impact analysis .
• Finally Delphi method is presented as a method that allows well
founded forecast to be made about the influencing factors or
trends through multi stage expert surveys.
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https://corporatefinanceinstitute.com/resources/management/pestel-analysis/

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2.4.1.1 PESTEL-Analysis
The PESTEL method  Deals with recording external influencing factors.
• It differentiates the factors into Political, Economic , Social
,Technological, Environment and Legal spheres of influence.
• Trends and developments on the influencing factors will :
In turn have an impact on individual stake holders of a company which
in turn have consequences for the company
• This makes possible to systematically identify the relevant influencing factors
and to recognize patterns / directions of change at early stage.

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Module1_IDT.pptx

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