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STUDENT HANDBOOK (PGDHHM)
Post Graduate Diploma in Hospital & Healthcare Management
2nd Set of Assignments (Modules 6 to 11)
Module 9
Quality Management in Healthcare
Total: 50 Marks
Answer the following questions. Each question carries 10 marks.
Question. 1. What is Accreditation? What are its benefits? How a
successful Accreditation system helps hospital? Explain in detail.
Answer: Hospital accreditation has been defined as “A self-assessment and external peer
assessmentprocessusedbyhealthcare organizationstoaccuratelyassesstheirlevel of performance
in relation to established standards and to implement ways to continuously improve”. Critically,
accreditation is not just about standard-setting: there are analytical, counseling and self-
improvement dimensions to the process. There are parallel issues in evidence-based medicine,
qualityassurance andmedical ethics(seebelow),andthe reduction of medical error is a key role of
the accreditationprocess.Hospital accreditationistherefore one component in the maintenance of
patient safety. However, there is limited and
Question. 2. Explain Quality Management cycle?
Answer: Quality management ensures that an organization, product or service is consistent. It has
fourmain components:qualityplanning,qualityassurance,qualitycontrol andqualityimprovement.
Quality management is focused not only on product and service quality, but also on the means to
achieve it.Qualitymanagement,therefore, uses quality assurance and control of processes as well
as products to achieve more consistent quality.
The Eight principles of Quality Management on which the

2. Question. 3. How will you set up a quality programme in a hospital?
Answer: To examine the association between the scope of quality improvement (QI)
implementation in hospitals and hospital performance on selected indicators of clinical quality.
Data Sources: Secondarydatafrom 1997 mailedsurveyof hospital QI practices, Medicare Inpatient
Database, American Hospital Association's Annual Survey of Hospitals, the Bureau of Health
Professions'AreaResource File,andtwoproprietarydatasetscompiledby Solucient Inc. containing
data on managed care penetration and hospital
Question. 4. Write short notes on :
a. Segmentation and Differentiation
Answer: Differentiatingyourproductfrom those of your competitors and segmenting a market can
help you increase sales by creating a unique selling proposition. You can segment a market with
productdifferentiationby making different versions of the same product. This helps you appeal to
customers with different needs. You can also segment the market using different marketing
messages.
b. Barriers to quality management in healthcare
Answer: The health care industry is faced with numerous challenges ranging from rising medical
costs, poor state of hospitals, deteriorating health care services and an increasing number of
hospital deaths.All thesedisparitiespresenttremendouschallengesforthe health care managers in
charge of the healthcare services.Asaresult,theyare forcedto try new managementmethods that
will assist their organizations to remain cost effective and efficient. Total Quality Management
(TQM) constitutes an appropriate response to these challenges and it has become the strategy of
choice to improve organization’s performance
Question. 5. Multiple Choice Questions
a. Four types of barrier to quality management techniques are:
i. Attitudinal & conceptual
ii. Methodological
iii. practical
iv. All of the above
Answer:

3. b. Who makes the real judgment as to the quality of company's
product or services?
i. Customers
ii. Organization itself
iii. NABH
iv. Managers
Answer
c. The following statement is true:
i. Goal setting should be debatable
Answer:
ii. Objectives comes first than standards
Answer:
iii. Developing the right culture and working relationships is key to
successful quality strategy
Answer:
iv. Patient satisfaction is not important while setting quality
standards
Answer:
d. Accreditation reflects following things except :
i. Commitment of the hospital to improve quality of patient care
ii. To ensure safe environment
iii. Continually work to reduce risk to patient and staff
iv. Formality done by hospital to secure good place
Answer:
e. EFQM model has maximum points for assessment :
i. 500 points

4. ii. 100 points
iii. 200 points
iv. 1000 points
Answer:
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