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The marketing environmentIt includes the actors and forces outside  marketing        that     affect    marketing  managem...
• The Company’s Microenvironment• The Company’s Macro environment
•   Top management•   Finance•   R&D•   Purchasing•   Operations•   Accounting
• Provide the resources to produce goods and  services• Treated as partners to provide customer value
Help the company to promote, sell and distribute its products to final buyers
Types of Marketing Intermediaries                      Physical   Resellers        distribution                        fir...
• Firms must gain strategic advantage by  positioning     their  offerings against  competitors’ offerings
• Any group that has an actual or potential interest in or impact  on an organization’s ability to achieve its objectives ...
Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other...
..       65+      40-65      25-40      Teens    School-age    Preschool
..
• Income Distribution• Savings, Debt, and CreditMadura Garments has responded to changes in income distribution by offerin...
.                 Shortage of                 raw materials    Anti-pollution               Governmental      pressures   ...
• Most dramatic     force   in   changing   the  marketplace• Creates new products and opportunities
Political environmentLawsGovernment agenciesPressure groupsInfluence or limit various organizations and  individuals in a ...
.   Culture of People          Culture of organizations                   Culture of society
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
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Chap 3, analyzing the marketing environment

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This slide will give complete view how to analyse the environment related to marketing strategy. Must focus on external & on this basis look your capacity to understand the proper startegy

Published in: Business

Chap 3, analyzing the marketing environment

  1. 1. ..
  2. 2. The marketing environmentIt includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers
  3. 3. • The Company’s Microenvironment• The Company’s Macro environment
  4. 4. • Top management• Finance• R&D• Purchasing• Operations• Accounting
  5. 5. • Provide the resources to produce goods and services• Treated as partners to provide customer value
  6. 6. Help the company to promote, sell and distribute its products to final buyers
  7. 7. Types of Marketing Intermediaries Physical Resellers distribution firms Marketing Financial services intermediaries agencies
  8. 8. • Firms must gain strategic advantage by positioning their offerings against competitors’ offerings
  9. 9. • Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives – Financial publics – Media publics – Government publics – Local publics – Internal publics
  10. 10. Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics• It is important as it involves people, and people make up markets• It includes age, family structure, educational characteristics, and population diversity
  11. 11. .. 65+ 40-65 25-40 Teens School-age Preschool
  12. 12. ..
  13. 13. • Income Distribution• Savings, Debt, and CreditMadura Garments has responded to changes in income distribution by offering an upscale line and a mass market line
  14. 14. . Shortage of raw materials Anti-pollution Governmental pressures protections
  15. 15. • Most dramatic force in changing the marketplace• Creates new products and opportunities
  16. 16. Political environmentLawsGovernment agenciesPressure groupsInfluence or limit various organizations and individuals in a given society
  17. 17. . Culture of People Culture of organizations Culture of society

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