Acer is a Taiwan-based electronics company that manufactures computers and peripherals. It entered the Indian market in 1994 and has since grown to be one of the top players. Some of Acer's key growth strategies in India included partnering with local companies initially, focusing on government and corporate sales, acquiring other brands, and increasing its retail presence. Acer also utilized brand ambassadors and competitive pricing. Moving forward, Acer aims to increase its market share in India through expanding rural retail locations and custom education solutions.
Alibaba - Building a Social Sustainable EcosystemRonit Gaikwad
The presentation briefly covers all the aspects plus some other stats of the Alibaba case published through people at IIM Bangalore. It gives a description of the Business model and the Ecosystem of Alibaba as well as how it expanded to earn a global reputation.
Team Members - Pranjal Garg, Omkar Kate, Soumen Kumar Hazra
How Nestle Icecream Strategy was Built up!
EpiProdux helps product managers understand who are the profitable customers and how to make profitable business.
https://epiprodux.com/
#profitableproduct #growth #businessdevelopment
Alibaba - Building a Social Sustainable EcosystemRonit Gaikwad
The presentation briefly covers all the aspects plus some other stats of the Alibaba case published through people at IIM Bangalore. It gives a description of the Business model and the Ecosystem of Alibaba as well as how it expanded to earn a global reputation.
Team Members - Pranjal Garg, Omkar Kate, Soumen Kumar Hazra
How Nestle Icecream Strategy was Built up!
EpiProdux helps product managers understand who are the profitable customers and how to make profitable business.
https://epiprodux.com/
#profitableproduct #growth #businessdevelopment
Enterprise resource planning (ERP) is a category of business-management software—typically a suite of integrated applications—that an organization can use to collect, store, manage and interpret data from many business activities, including: product planning, cost. manufacturing or service delivery.
Based on Acer study case on Global marketing / Warren J. Keegan, Mark C. Green.—7th edition.
This slides shows the overview of Acer in 2015, their development stages and a brief of their global marketing strategy.
Enterprise resource planning (ERP) is a category of business-management software—typically a suite of integrated applications—that an organization can use to collect, store, manage and interpret data from many business activities, including: product planning, cost. manufacturing or service delivery.
Based on Acer study case on Global marketing / Warren J. Keegan, Mark C. Green.—7th edition.
This slides shows the overview of Acer in 2015, their development stages and a brief of their global marketing strategy.
In 1998 Acer is thinking about whether or not go into the chinese market, which is very attactive. Acer has strenghts in manufacturing and is evaluating if the right decision is to build a new facility in China. The final recommendation is to have a partnership (strategic alliance) already established in China.
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A marketing plan that created, when i and my friends following, the marketing competition sponsored by Honda. The plan designed for the new Honda motorcycle product, called Honda PCX. Hope it Useful for You. Enjoy Reading.
This edition features a handful of the India's Best Iconic Brands to Watch that are leading us into a better future
Read More: https://www.insightssuccess.in/indias-best-iconic-brands-to-watch-2023-july2023/
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
This presentation is about the services provided by Airtel for B2B Clients and list of their clients and also about the promotional activity they follow
AdoRoi is a solution to advertisers for measuring the ROI of all media types on a single platform which makes performance of conventional ads comparable to performance of online ads in real time. While doing so it provides very effective lead distribution system to shorten the sales cycle using the current sales network.
Korean Internet: Platform revolution
- Initiate coverage of internet sector with Overweight call
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This document brings together a set
of latest data points and publicly
available information relevant for
Technology Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
2. Introduction A Taiwan Based MNC & Electronics Corporation that specializes in manufacturing Desktop & Laptop PC’s, servers, PDA’s & other computer peripherals. The company has its headquarters in Xizhei, Taipei County The Company was started by Stan Stih & his wife Caron Yeh
3. Timeline of Acer’s Indian Operations 1994- Acer starts off as the No. 8 player in the global PC market 1999 – Acer after having a brief partnership with Wipro InfoTech Ltd. opened its own full – fledged Indian subsidiary 2000- Splits its PC manufacturing unit & turns it into a new company 2001- Acer changes its name to BenQ and starts operations as an independent brand dealing in Desktop PC’s, Mobile Pc’s, Servers while also catering to the digital lifestyle products such as Cell Phones, LCD monitors, projectors etc. 2003- Entered the consumer Business by introducing consumer desktops & laptops. 2006- Split ways with BenQ in order to avoid conflicts. 2007- Acer establishes itself as the third largest computer company in terms of world – wide PC shipments. 2008- Establishes market share of 9.5%
4. Growth Strategies adopted Partnering with Wipro in order to gain knowledge & experience about the Indian markets. Initially focusing its attention & resources selling to the govt. organizations & corporate customersin order to build a strong consumer chain Starting operations with a changed name BenQ in order to create variety in the products that they could offer. Entering into acquisitions with Gateway & Packard in order to consolidate its hold on the market.
5. Marketing Strategies Refocusing its efforts from direct sales to indirect channel driven sales Building strong relationships with its dealers Offering higher incentives to its channel distributors for promoting its sales As an effort towards building a strong bond with the Indian Customers & the youth on a larger scale they signed Hrithik Roshan as their brand ambassador.
6. Apart from having Hrithik as the brand ambassador , Acer also had focussed on retailing to increase its horizon . . BY 2006, it had a whopping 225 retail outlets & 179 retail partners. Using slogans like Life is busy, Acer makes it easy helped the consumers to relate better with the consumers..
7. Key Points That Facilitated Growth Acer’s growth in the IT segment was due to the following factors. An increase in the consumer demand for notebooks Providing new & innovative technologies at competitive prices The Indian Govt’s push towards automation and the increase in the usage of computers in education The increase in wages of the people of India helped in increasing PC sales Building a strong relationship by having its presence in 40 customer verticals in sectors like Banking, Education, Telecom etc..
8. Challenges Faced Some of the challenges faced by Acer were as follows: Dealing with the growing affluence of consumers in Small cities & Towns Providing proper Sales Support & After Sales service in remote locations of the country.
9. Future Prospects Acer plans to increase its growth to 20% by 2012. On the education front Acer wants to build solutions that fits the needs & budget of the students . On the Retail front , the company intends to tie up with large format retail stores like Croma, Next & Metro to reach out to the masses.
10. Conclusions According to me, I feel that the restructuring of its operations allowed Acer to grow in a positive way as it lowered its operating expenses and also allowed it to provide the dual advantages of pricing & promoting its products. For the 2nd question I would like to state that Acer needs to further improve its already strong network in order to fully utilize the opportunities presented by the Indian market. This would allow them to also venture into the Rural areas and thus increase its market share.
11. Unlike western countries where the mindset of the people is tuned with the concept of “Use n Throw”, Average Indian is likely to use a product as long as it is viable, hence Acer could explore the demand of spares & focus on providing a good after sales service support in order to maximize revenues from the sales of spares.