1. |
In the fiercely competitive world of gaming, selecting
the correct headset can mean the difference between
success and failure. To improve brand recognition and
gain key shelf space at retailers worldwide, Trisect
designed a disruptive “Listening Station” display to
globally showcase SteelSeries premium audiophile
products.
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2. |
Listening Station - Initial Approaches
A variety of preliminary displays encouraged trial at-shelf to highlight SteelSeries’ award-winning audio quality.
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3. |
Listening Station - Selected Display
A disruptive eye-catching angled design was ultimately selected.
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4. |
Listening Station - 3D Render
Renders brought branding to life through lighting and layering.
5. |
Listening Station - Prototype to Produced Product
The first-round prototype afforded the opportunity to tweak materials, lighting, and layering. Extensive time was spent developing the
electronics and coding the custom made CPU that brought the headphones to life with 5:1 and 7:1 surround sound via a highly dynamic
pre-recorded audio file. This ultimately resulted in a final produced product that was placed globally in over 400+ retail locations, across
25 different countries throughout Europe and Asia.
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