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on screen, nobody
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Content-First Design Secrets
The document discusses key design principles from the video game industry, emphasizing the importance of prioritizing storytelling and designing for user discovery. It highlights the benefits of content-first design, such as reduced risk and cost, enhanced collaboration, and increased user engagement. The strategies include crafting a narrative that feels conversational and providing relevant content at moments when users have questions.
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Content-First Design Secrets
- 1. CONTENT-FIRST DESIGN SECRETS PRACTICED BYTHE VIDEO GAME INDUSTRY stephanie hay * @steph_hay
- 3. 2 KEY DESIGN APPROACHES FROMTHE VIDEO GAME INDUSTRY
- 4. 1.! Nail the story first! Doesyour design feel like a conversation?
- 6. It’s the lowestrisk way to design
- 8. It’s the lowestrisk way to design It starts with what the hero really needs to “win”
- 10. 2. Design for discovery Doyour heroes feel like they’re “winning?”
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- 12. Teaching over time—notall at once—improves retention
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- 18. Provide answers inthe moment when users are most likely to have questions Teaching over time—not all at once—improves retention
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- 23. CONTENT DEFINES STRUCTURE NOT THE OTHERWAY AROUND
- 24. Outcomes of ! content-firstdesign Lowest risk, lowest cost! More collaborative design! Faster approvals + launches! Higher engagement
- 25. BE BRAVE ENOUGH TO CHANGEHOW YOU WORK
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- 28. CONTENT PROTOTYPES Write the conversationwe want to have with users along each step of their journey
- 32. “Having real contentup-front meant I could focus on designing a real experience right from the start. I wish we’d always worked this way.” — CeCe Chang
- 33. CONTENT DEFINES STRUCTURE NOT THE OTHERWAY AROUND
- 36. “There is notutorial, no [prompt] that pops up on screen, nobody telling you where you’re going or why.”
- 37. “The storytelling is purelyabout the game experience itself.”
- 39. 1.! Nail the story first! Doesyour design feel like a conversation?
- 40. 2. Design for discovery Doyour heroes feel like they’re “winning?”
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- 43. Jenova Chen: https://c2.staticflickr.com/4/3314/3235139236_c3f17cf77d.jpg Journey:http://en.wikipedia.org/wiki/Journey_(2012_video_game)#mediaviewer/File:Journey-PS3-Screenshot.jpg Journey trailer: https://www.youtube.com/watch?v=_mF8KkDiIdk&feature=kp James VB crying: http://4.bp.blogspot.com/-MzCNjlLwFd4/U4oJsbxgMDI/AAAAAAAAKBY/UKDT3ufNk_M/s1600/James-Van-Der-Beek-Crying-On-Dawsons-Creek-Gif.gif Animal Crossing video: https://www.youtube.com/watch?v=OPXRAKu-MyQ credits Ben & Jerry’s: benjerry.com Happy Cog: happycog.com FastCustomer: fastcustomer.com thanks MoDevUX + Capital One