With access to global mobile metrics across all platforms, devices, and verticals, we've compiled the most insightful trends in our annual State of Mobile Report. Data is more than numbers; it tells the story of how you'll build a better mobile app.
Presentation slides for the session "Form Factors, Screen Sizes, and Browsers - Global Mobile Devices Overview". Presented by Krishna Guda of ScientiaMobile at ModevCon - December 11-12, 2014 in Arlington, VA
This android app testing checklist is particularly intended to test the attributes of an Android application. In this android mobile app testing checklist clearly, we tests all the important attributes of the application. For this, a different test approach and test script should make for the security testing, performance testing, usability testing and other testing types vital for your mobile app testing checklist.
This testing checklist for mobile application divided into five main elements that are:
• Device specific checks. These are attributes that identified with the gadget on which the application installed.
• Network specific checks.
• App checks. These are things to watch that need to do with functionality that usually utilized as a part of an android app testing checklist.
• App User interface checks.
• Store particular checks.
The checks don't need to executed in the request they are given.
The below given checklist contain all the testcases used to made various checklists such as mobile app security testing checklist, mobile app performance testing checklist, usability testing checklist for mobile application, mobile compatibility testing checklist etc. that helps you in understanding of how to do mobile application testing and what is your approach while testing mobile applications.
In any case, you have any inquiries or proposals; please get in touch with us at www.testorigen.com
Today more than ever, digital quality is critical to any business. In this uncertain time, businesses are shifting 100% of their customer engagements to digital channels like mobile and web apps.
To ensure business continuity at all times, teams need to utilize a cloud infrastructure that is always on, available, secure, and scalable. Cloud testing allows globally dispersed teams to test at any time from anywhere in the world — whether that’s from the office or at home.
Join Perfecto by Perforce Chief Evangelist, Eran Kinsbruner, in this upcoming webinar to understand the key business benefits of moving functional and nonfunctional testing to the cloud. Eran will cover the following key topics:
-What it takes to move an existing do-it-yourself (DIY) solution to the cloud.
-What a cloud testing solution should include to ensure reliable test automation.
-How to scale your cloud from the essential phase to an extended coverage and capabilities phase.
Presentation slides for the session "Form Factors, Screen Sizes, and Browsers - Global Mobile Devices Overview". Presented by Krishna Guda of ScientiaMobile at ModevCon - December 11-12, 2014 in Arlington, VA
This android app testing checklist is particularly intended to test the attributes of an Android application. In this android mobile app testing checklist clearly, we tests all the important attributes of the application. For this, a different test approach and test script should make for the security testing, performance testing, usability testing and other testing types vital for your mobile app testing checklist.
This testing checklist for mobile application divided into five main elements that are:
• Device specific checks. These are attributes that identified with the gadget on which the application installed.
• Network specific checks.
• App checks. These are things to watch that need to do with functionality that usually utilized as a part of an android app testing checklist.
• App User interface checks.
• Store particular checks.
The checks don't need to executed in the request they are given.
The below given checklist contain all the testcases used to made various checklists such as mobile app security testing checklist, mobile app performance testing checklist, usability testing checklist for mobile application, mobile compatibility testing checklist etc. that helps you in understanding of how to do mobile application testing and what is your approach while testing mobile applications.
In any case, you have any inquiries or proposals; please get in touch with us at www.testorigen.com
Today more than ever, digital quality is critical to any business. In this uncertain time, businesses are shifting 100% of their customer engagements to digital channels like mobile and web apps.
To ensure business continuity at all times, teams need to utilize a cloud infrastructure that is always on, available, secure, and scalable. Cloud testing allows globally dispersed teams to test at any time from anywhere in the world — whether that’s from the office or at home.
Join Perfecto by Perforce Chief Evangelist, Eran Kinsbruner, in this upcoming webinar to understand the key business benefits of moving functional and nonfunctional testing to the cloud. Eran will cover the following key topics:
-What it takes to move an existing do-it-yourself (DIY) solution to the cloud.
-What a cloud testing solution should include to ensure reliable test automation.
-How to scale your cloud from the essential phase to an extended coverage and capabilities phase.
Simon Bates, Manifesto Digital - Mobile Application Development: Past, Presen...Simon Bates
Examining the history, evolution and future roadmap for mobile application development. Covering some of the background and history of mobile application development, from the early days of WML browsers and the development of the Symbian mobile operating system, through to the industry-changing iOS platform
http://manifesto.co.uk/
This Apteligent data report dives into Apple and analyzes iOS 9.3. The report details how issues with iOS 9.3 have been greatly exaggerated. We also look at adoption rates, data by app store category, and overall device popularity. We’ve analyzed tens of thousands of apps and hundreds of billions of data points.
Bijna onopgemerkt is Android in korte tijd gegroeid naar dominantie op de mobiele markt. In Amerika is Android OS al te vinden op 50% van de toestellen en prefereert de consument Android toestellen boven de iPhone. In vogelvlucht verteld Remco het verhaal achter Android, hoe het zo snel zo dominant is geworden en laat hij zien waarom Android juist nu kansrijk is voor het bedrijfsleven.
Daarnaast schetst hij wat we in de toekomst kunnen verwachten wanneer Android te vinden is op vrijwel iedere mobiele telefoon en tablet.
Deze presentatie is gehouden door Remco Bron tijdens het Making Android Matter event georganiseerd door Nspyre op donderdag 23 juni op de High Tech Campus in Eindhoven.
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
How to Prevent App Failures with Real User ConditionsAustin Marie Gay
Every day we rely on mobile apps to pay bills, book an Uber, listen to music, share photos on Facebook, or buy coffee. But not all users are alike and not all user experiences are the same. Join this webinar and watch Sveta Kostinsky, Perfecto’s Director of Field Engineering, “bring users into the lab” to test for different conditions and personas. She’ll explain why it’s dangerous to rely on functional testing alone and cover how to:
-Automate the testing of real user conditions
-Leverage user personas as a guide for testing scenarios and requirements
-Get Marketing and QA to collaborate about user personas
-Deliver apps that withstand spotty networks, incoming calls and app conflicts
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Knotice (pronounced “notice”) provides advanced data management to support highly targeted marketing communications through today’s primary direct digital channels of email, mobile, online advertising and the Web. As a result of Knotice’s native unified platform capabilities, the company is also able to offer an advanced level of actionable analytics, deriving key insights on timely and relevant topics – in this case, the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns.
Motionics Wireless Laser Rangefinder User ManualMotionics, LLC
Motionics Wireless Laser Rangefinder (WLRF) packs a WASP-200 LRF ultra-compact laser rangefinder. It is capable of quickly and accurately identifying the distance to a target up to 200m away. With built-in Bluetooth Low Energy transmitter, laser measurement readings can be wirelessly viewed and collected on iPhone/iPad.
There is an inclinometer embedded inside WLRF to monitor device tilt angle simultaneously with laser distance measurement, facilitating applications that require intersection scanning.
WLRF has a standard ¼-20 thread mounting hole to allow user to easily mount the device on a common tripod for quick and steady setup.
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
This slideshow features a breakdown of Apteligent’s Crash & Churn data report: our data, research methods, and results.
It includes information on:
- Where is this data coming from?
- How app crashes impact user churn
- Whether an app falls into an App Store category that is sensitive to crashes
- mCommerce example
was used in Apteligent
www.panorama.com
Panorama Necto uncovers the hidden insights in your data and presents them in beautiful dashboards powered with KPI Alerts, which is managed by a the most secure, centralized & state of the art BI solution.
Simon Bates, Manifesto Digital - Mobile Application Development: Past, Presen...Simon Bates
Examining the history, evolution and future roadmap for mobile application development. Covering some of the background and history of mobile application development, from the early days of WML browsers and the development of the Symbian mobile operating system, through to the industry-changing iOS platform
http://manifesto.co.uk/
This Apteligent data report dives into Apple and analyzes iOS 9.3. The report details how issues with iOS 9.3 have been greatly exaggerated. We also look at adoption rates, data by app store category, and overall device popularity. We’ve analyzed tens of thousands of apps and hundreds of billions of data points.
Bijna onopgemerkt is Android in korte tijd gegroeid naar dominantie op de mobiele markt. In Amerika is Android OS al te vinden op 50% van de toestellen en prefereert de consument Android toestellen boven de iPhone. In vogelvlucht verteld Remco het verhaal achter Android, hoe het zo snel zo dominant is geworden en laat hij zien waarom Android juist nu kansrijk is voor het bedrijfsleven.
Daarnaast schetst hij wat we in de toekomst kunnen verwachten wanneer Android te vinden is op vrijwel iedere mobiele telefoon en tablet.
Deze presentatie is gehouden door Remco Bron tijdens het Making Android Matter event georganiseerd door Nspyre op donderdag 23 juni op de High Tech Campus in Eindhoven.
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
How to Prevent App Failures with Real User ConditionsAustin Marie Gay
Every day we rely on mobile apps to pay bills, book an Uber, listen to music, share photos on Facebook, or buy coffee. But not all users are alike and not all user experiences are the same. Join this webinar and watch Sveta Kostinsky, Perfecto’s Director of Field Engineering, “bring users into the lab” to test for different conditions and personas. She’ll explain why it’s dangerous to rely on functional testing alone and cover how to:
-Automate the testing of real user conditions
-Leverage user personas as a guide for testing scenarios and requirements
-Get Marketing and QA to collaborate about user personas
-Deliver apps that withstand spotty networks, incoming calls and app conflicts
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Knotice (pronounced “notice”) provides advanced data management to support highly targeted marketing communications through today’s primary direct digital channels of email, mobile, online advertising and the Web. As a result of Knotice’s native unified platform capabilities, the company is also able to offer an advanced level of actionable analytics, deriving key insights on timely and relevant topics – in this case, the degree of email open activity occurring on mobile devices for permission-based email marketing campaigns.
Motionics Wireless Laser Rangefinder User ManualMotionics, LLC
Motionics Wireless Laser Rangefinder (WLRF) packs a WASP-200 LRF ultra-compact laser rangefinder. It is capable of quickly and accurately identifying the distance to a target up to 200m away. With built-in Bluetooth Low Energy transmitter, laser measurement readings can be wirelessly viewed and collected on iPhone/iPad.
There is an inclinometer embedded inside WLRF to monitor device tilt angle simultaneously with laser distance measurement, facilitating applications that require intersection scanning.
WLRF has a standard ¼-20 thread mounting hole to allow user to easily mount the device on a common tripod for quick and steady setup.
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
This slideshow features a breakdown of Apteligent’s Crash & Churn data report: our data, research methods, and results.
It includes information on:
- Where is this data coming from?
- How app crashes impact user churn
- Whether an app falls into an App Store category that is sensitive to crashes
- mCommerce example
was used in Apteligent
www.panorama.com
Panorama Necto uncovers the hidden insights in your data and presents them in beautiful dashboards powered with KPI Alerts, which is managed by a the most secure, centralized & state of the art BI solution.
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
User Engagement Teardown: Which Coffee Is The Cream Of The Crop?Iterable
This is an Iterable User Engagement Teardown - focusing on, and comparing, Peet's Coffee & Tea, Philz Coffee and Starbucks.
It analyzes how these companies do user engagement in the first 3 weeks post-signup. This teardown also incorporates social media and engagement. The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails/push notifications and suggest improvements.
As always, we’ve identified things these companies do well and some areas where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
We hope you enjoy this teardown as much as you enjoy the coffee from these three great companies!
Data Visualization Best Practice Webinar presentation slidesYellowfin
Business Intelligence (BI) investment is booming. And, the amount of data available for reporting and analysis is skyrocketing.
So, it’s never been harder, or more important, to quickly uncover and communicate the actionable insights within your data. But, how do you separate the gold from the guff, and deliver value from your BI deployment?
View Yellowfin's Data Visualization Best Practices presentation and learn how to choose, design and deliver the best visualizations to effectively communicate the significance of your metrics and trends to your BI users.
And, watch the on-demand version of Yellowfin's Data Visualization Best Practices Webinar here: http://www.yellowfinbi.com/YFCommunityNews-Data-Visualization-Best-Practices-Webinar-Recording-and-slides-230726
Discover how to:
•Absorb more information quickly
•Uncover new relationships, patterns and business opportunities
•Identify and act on emerging trends fast
•Empower more people to make smarter decisions
•Unlock the value of your data and BI deployment
2/3/4 BHK Apartments in Noida Extension launched by Patel Neotown .This project is really just like a your dream home where you want to spends your whole life.Here all the modern facilities are available and environment is so natural and eco-friendly.
www.patelneotown.org
Apple Edition: iOS Mobile Experience ReportApteligent
Download this extensive 25-page industry-first iOS Mobile App Performance report to see how your mobile apps are impacted by various factors.
Key takeaways from this report include:
- If I enter a new geographic market, what impact will it have on my iOS app’s responsiveness?
- How does performance vary for iOS users on WiFi or carrier networks?
Platform support recommendation 1st 2015MCD Partners
Quarterly, MCD Partners tracks the use of stable releases of browsers, operating systems, and devices for the general U.S. population, identifying the current share of the user base and potential velocity for large-scale adoption of new and obsolesce of old platforms.
Beyond Appium: Testing with Espresso & the Real Device CloudSauce Labs
Many developers who are currently testing mobile apps are using the popular Appium framework. With Appium’s rise in popularity, it’s easy to overlook other alternative frameworks and strategies for mobile app testing. This webinar will explore the Espresso testing framework, another widely used framework for testing mobile apps for the Android OS. Espresso provides APIs for writing UI tests to simulate user interactions within a single target app.
Join Asaf Saar, Sauce Labs Mobile Product Management Director, and Clint Sprauve, Mobile Product Marketing Director and learn:
-About the Espresso testing framework and who uses it
-The differences between Espresso and Appium
-The key advantages of the Espresso testing framework
Also, see a live demo of Espresso used on real Android devices on the Sauce Labs Real Device Cloud.
Browser Support & Device Recommendations – 2015 4QMCD Partners
Browser Support & Device Recommendations – 2015 4Q
The latest Device and Browser Support updates, courtesy of MCD Partners.
Browser support recommendations for desktop and mobile browsers are constantly changing and close attention should be paid to updates as the slightest change can significantly impact user experience. On a quarterly basis, MCD Partners tracks the use of stable releases of browsers, operating systems, and devices for the general U.S. population, identifying the current share of the user base and potential velocity for large-scale adoption of new and obsolesce of old platforms.
The device and browser support recommendations outlined in this report are based on the general U.S. consumer market; with a couple of noted exceptions. An individual project’s browser support requirements should be identified based on measurement analytics for the target site and inform the design and development specifications throughout the project.
Browser Support:
The recommendation changes for this report include:
Drop support for versions of IE prior to IE 11.
Add full support of Firefox 42 and Firefox 43 to Win XP, Win 7, Win 8.1, Mac 10.10 and Mac 10.11.
Drop support for versions of Firefox prior to version 42.
Add full support of Chrome 46 and Chrome 47 to Win XP, Win 7, Win 8.1 Mac 10.10 and Mac 10.11.
Drop support for versions of Chrome prior to version 46.
Chrome 48 and Chrome 49 are not added since the stable versions were recently released.
As of this report, support isn’t warranted but we expect full support by the end of the 1st quarter 2016 due to automatic upgrades.
Device Support:
The recommendation changes for this report include:
Add full support of Samsung Galaxy S5 on Android v5.0 and Android v5.1.
Please view the full Device and Browser Support Recommendations below. For future Browser Support updates please visit MCDPartners.com and submit your contact information.
Apteligent Data Report Google IO EditionApteligent
This Apteligent data report celebrates Google IO and focuses on the Android ecosystem. We’ve analyzed Android fragmentation (or lackthereof!), Google Fi device usage, crashes that are isolated to specific devices and operating systems, and Android TV vs Apple TV usage. We finish by telling you which device manufacturers are the quickest to push out Android updates to their users. We’ve analyzed tens of thousands of apps and hundreds of billions of data points.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
Citrix Mobile Analytics Report September 2014: Mobile subscriber data usage t...Citrix
The Citrix Mobile Analytics Report for September 2014 provides insight into the personal experience of the mobile network subscriber and the impact of subscriber data usage on the mobile network. Citrix collected data from a global cross-section of its customers and applied big data analysis techniques to develop the report, which is intended to provide mobile network operators with real-world examples that can inform their decisions as they consider ways to improve their subscribers’ experience and better monetize data traffic. The report further provides the general reader with a snapshot of the state of the mobile data ecosystem.
Mobile App User Experience Myths, DebunkedApteligent
What data science can teach you about app performance & user experience.
Myth #1: Crash Data is All I Need
Myth #2: Release Planning Happens Once
Myth #3: User Behavior & Business Insights are separate from App Performance
Apteligent - Choosing the Right SDKs to Optimize App PerformanceApteligent
A typical app has 15 different SDKs. Our Apteligent expert gives you a guide on how to choose the right SDK that doesn't cause the app to crash, slow down, or drain the battery.
7 Tips for Optimizing Mobile App MetricsApteligent
Learn best practices from Fortune 500 companies on how to optimize the app metrics that deliver a 5-star mobile experience such as app load time, crash rate, and battery drain.
50 Beautifully Designed Apple Watch AppsApteligent
See how companies are building great customer experiences using Apple’s latest technology, and prepare to be inspired. Get it here -> http://bit.ly/1CbcJAk
Accenture Digital: iOS 8 What You Need to KnowApteligent
Only months after its last update, Apple’s iOS 8 presents a host
of new features that will once again redefine how consumers and enterprises use iOS devices. Based on our initial hands-on experience, we believe this is the most fundamental update to iOS for enterprises and developers to date. Organisations will need a clear strategy to get the most out of the changes.
50 Connected Devices - How Mobile and the Internet of Things Will Affect YouApteligent
What happens when everything we touch is connected to the Internet? Welcome to the Internet of Things (IoT). At Crittercism, we live and breathe mobile. Browse this presentation to learn about the connected devices all around you – in your pocket, on your kitchen counter, in your backyard.
Want to learn more about how Crittercism can help your connected devices and IoT strategy? Visit http://bit.ly/OptimizeIoT today
This document provides a high level analysis of device performance metrics pulled from the Crittercism big data platform for August 2013:
- Top 100 Samsung Android devices (based on app loads)
- Installed base of ~250M (Android) devices
- Total of 10B+ app loads
testCloud & Crittercism: How to Continuously Ensure Mobile App QualityApteligent
JOIN OUR NEXT JOINT WEBINAR: Tuesday, February 18, 2014 at 11am.
http://bit.ly/1eSGhfp
Build better, faster mobile apps.
The joint testCloud and Crittercism solution enables enterprises to seamlessly integrate quality assurance services with mobile application performance management.
The focus of the joint webinar is the massive cost that are hidden within faulty applications, mostly stemming from inadequate quality assurance measures. We describe how a leading mobile app uses testCloud in conjunction with Crittercism, demonstrating how critical bugs can be found quickly in a cost-efficient way and how to systematically test apps on every available mobile platform.
2. Introduction
2
This report provides an overview of three key aspects to
consider when developing mobile apps:
1. State of the mobile ecosystem, across operating systems
and devices
2. The digital customer experience for mobile apps, across
app store categories
3. Differences in key metrics for wireless networks, across
different markets & geos
The data in this report is aggregated from Crittercism’s leading
mobile application performance management (mAPM)
solution that processes over 50,000 requests per second from
1 billion mobile users in over 120 countries, every day.
4. Why the state of the mobile ecosystem matters
4
“The smarts of Android on screens big & small”
“iOS 8 is the biggest iOS release ever — for developers and everyone else”
Knowledge about the installed base of devices & OS inform design, feature and architecture decisions.
5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
5
iOS 7
iOS 8
iOS 6
Other
iOS 8 passing 50% of iOS app load traffic in 50 days
Apple ships a new OS bundled with a new flagship device, and pushes the OS update
immediately to the entire installed base of devices, resulting in quick uptake.
Apple iOS, Share of App Load Traffic by Version, April 2014 – January 2015
50% share of
app load
traffic
Nov 5th
Sept 17th
50 days
6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
iPhone 6 Plus
iPhone 6
iPhone 5S
iPhone 5C
iPhone 5
iPhone 4S
iPhone 4
Other
6
iPhone 6 / 6 Plus reaching ~20% app load traffic within ~20 weeks
iPhone 5S as the previous flagship device achieved largest share of a single iOS device, indicating how
good Apple is at providing latest computing technology to consumers.
Apple iPhone, Share of App Load Traffic by Device Generation, April 2014 – January 2015
19% share of
app load
traffic
Feb1st
Sept 17th
~20 weeks /
4.5 months
7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
Lollipop 5.0
KitKat 4.4
Jelly Bean 4.3
Jelly Bean 4.2
Jelly Bean 4.1
Ice Cream
Sandwich 4.0
Other
7Google Android, Share of App Load Traffic by Version, April 2014 – January 2015
Android Lollipop <2% share of app load traffic, KitKat still growing
Google, device OEMs, carriers provide phased upgrades to the existing installed base of Android devices,
resulting in a uptake of a new Android version that’s slower by an order of magnitude compared to iOS.
<2% share of app load traffic
Feb1st
Nov 12th
81days
8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
Droid Razr HD
Motorola Moto G
Samsung Galaxy Note 2
Samsung Galaxy S3
Samsung Galaxy Note 3
Samsung Galaxy S3 Mini
Samsung Galaxy S4
Samsung Galaxy Tab 2
Samsung Galaxy S5
8
Samsung dominates Android, with S5 supplanting S3
Data indicates that owners of Samsung devices follow a 2-year upgrade cycle (e.g. from S3 to S5)
along with carrier subsidies.
Android, Share of App Load Traffic by Device Type, April 2014 – January 2015
20% share of
app load traffic
Nov 1st
Apr 1st
~30 weeks / 7 months
9. OS updates can cause unforeseen problems
9
Despite extensive testing & preparation by OEMs and carriers, things can still go wrong.
Source: https://twitter.com/azkop2010/status/569312645527908352; https://twitter.com/dianaturner/status/569971859573358592
11. Why the digital customer experience for mobile apps matters
11
Badly functioning apps are the source for customer frustration:
“Your app has one job: online check in, so how come it’s never available?”
Source: https://twitter.com/British_Airways/status/560238312540364800; https://twitter.com/British_Airways/status/560055280604835840
12. 12
iOS 8 crash rates stabilized within a single quarter
Initial iOS 8 crash rate of 3.3%, dropping to 2.2% and converging with crash rates of iOS 6 (2.2%) and iOS 7
(2.0%). Improvements due to Apple quickly providing OS updates and developers fixing errors & bugs.
1.5%
1.7%
1.9%
2.1%
2.3%
2.5%
2.7%
2.9%
3.1%
3.3%
3.5%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
iOS 8
iOS 6
iOS 7
iOS Crash Rates by Version, April 2014 – February 2015
Crash rate
declines from
3.3% to 2.2%
Dec 14th
Sept 17th
12 Weeks
13. 1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr/14 May/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14 Dec/14 Jan/15 Feb/15
13
Anatomy of an iOS release cycle: Maturity of “old” OS
Crash rates are continuously declining as developers get more acquainted with the installed OS, continuously
improving the quality of their apps.
iPhone 4
iOS 7 maturing, with crash rates continuously
going down and reversely the quality of the
in-app experience goes up
iPhone 6 plus
iPhone 5S
iPhone 5C
iPhone 6
iPhone 5
iOS Crash Rates by Device, April 2014 – February 2015
iPhone 4S
14. 1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15
14
Crash rates spike following the introduction of a new OS version
New OS features – while tested - are breaking apps, as end points are hit in a new way. Developers need at
least two new builds to fix errors, implying two App Store review cycles with ~20 days of wait time.
iPhone 4
iOS 8 launch on
Sept 2014
iPhone 4S
iPhone 6 plus
iPhone 5S
iPhone 5C
iPhone 6
iPhone 5
iOS Crash Rates by Device, April 2014 – February 2015
15. 1.2%
1.4%
1.6%
1.8%
2.0%
2.2%
2.4%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15
15
New cycle of developer productivity starts, driving down crash rates
Quality of apps goes back up as Apple stabilizes the OS and developers continuously fix errors and optimize
the delivery of their apps. Dev efforts are also shifting away from older devices such as iPhone 4.
iPhone 4
iPhone 6 plus
iPhone 5S
iPhone 5C
iPhone 6
iPhone 5
Developers getting more acquainted
with the new OS, creating higher
quality apps, but also moving on
from older hardware platforms in
the case of iPhone 4
iOS Crash Rates by Device, April 2014 – February 2015
Devs moving
on from iPhone 4
iPhone 4S
16. 16
App Store category crash rates
Apps that consume a lot of resources across the stack (e.g. CPU, GPU, bandwidth) like Photo & Video and
Games tend to crash more frequently than other categories.
2.5%
2.4%
2.1%
1.8% 1.8% 1.8%
1.6%
1.5%
Photo & Video Games Social
Networking
Health &
Fitness
Business Entertainment Lifestyle News
0.05%
0.02%
Best-in-class apps operate within a crash rate
band of 0.02-0.05% on both iOS and Android
AppStore Crash Rates by Category – December 2014
17. 5.3%
3.4% 3.3% 3.3%
2.8%
2.5%
1.8% 1.7%
Entertainment Business Photography Shopping Games News &
Magazines
Social Health &
Fitness
17
Google Play category crash rates
On average higher crash rates per category than for the App Store, same phenomenon for resource-intensive
apps like Entertainment and Photography.
0.05%
0.02%
Best-in-class apps operate within a crash rate
band of 0.02-0.05% on both iOS and Android
Google Play Crash Rates by Category – December 2014
18. What are key differences for wireless networks
across different markets & geos?
18
19. Source: https://twitter.com/wuhelp/status/539823712766144512
Why networks & geographies matter for mobile apps
19
Carrier-enforced firmware for Android devices can cause an app to drain battery life; network settings can
lead to unexpected consequences for the availability of mobile apps:
“Yes, it does work on wifi but does not work over AT&T’s network.”
20. 20
France
€26
€17
€23
€23
Orange
SFR
Free
Bouygues
274ms
293ms
262ms
250ms
Wireless Carriers Ranked by Speed
ARPU
Carrier
Avg. Latency
Relative Split between iOS & Android
iOS
Android
1.
2.
3.
4.
37%
35%
41%
40%
63%
65%
59%
60%
Bouygues scores best on latency among all French carriers, with the highest ARPU. France has the fastest
networks and with it the highest ARPUs in the Eurozone countries.
= highest ARPU in a market
Split between iOS and Android calculated based on app usage / traffic.
21. 21
Germany
€15
€14
€11
€9
O2
E-Plus
T-Mobile
Vodafone
320ms
448ms
317ms
300ms
Wireless Carriers Ranked by Speed
ARPU
Carrier
Avg. Latency
Relative Split between iOS & Android
iOS
Android
1.
2.
3.
4.
45%
44%
69%
77%
55%
56%
31%
23%
Vodafone with the fastest network and the highest ARPU; E-Plus by far the slowest, with lowest ARPU
= highest ARPU in a market
Split between iOS and Android calculated based on app usage / traffic.
22. 22
United Kingdom
Wireless Carriers Ranked by Speed
ARPU
Carrier
Avg. Latency
Relative Split between iOS & Android
iOS
Android
£19 / ~€26
£18 / ~€24
£19 / €26
EE
Vodafone
O2
1.
2.
3.
347ms
344ms
327ms
82%
87%
87%
18%
13%
13%
O2 with the fastest network and the highest ARPU. All carriers with highly similar OS split and latency
metrics, leading to similar ARPUs.
= highest ARPU in a market
Split between iOS and Android calculated based on app usage / traffic.
23. 23
Italy
€11
€12
€13
Vodafone
TIM
WIND
343ms
339ms
282ms
Wireless Carriers Ranked by Speed
ARPU
Carrier
Avg. Latency
Relative Split between iOS & Android
iOS
Android
1.
2.
3.
7%
55%
55%
93%
45%
45%
No clear correlation between low relative latency / high relative ARPU.
= highest ARPU in a market
Split between iOS and Android calculated based on app usage / traffic.
24. 24
Spain
€15
€13
€18
€15
Vodafone
Movistar
Yoigo
Orange
358ms
431ms
334ms
314ms
Wireless Carriers Ranked by Speed
ARPU
Carrier
Avg. Latency
Relative Split between iOS & Android
iOS
Android
1.
2.
3.
4.
8%
23%
32%
26%
92%
77%
68%
74%
No clear correlation between low relative latency / high relative ARPU; Vodafone with highest ARPU and
highest share of iOS usage.
= highest ARPU in a market
Split between iOS and Android calculated based on app usage / traffic.