Different types of communication models

1. Communication Models
SUBMITTED BY:
SAKSHI SINGLA
L-2014-HSC-42-BND
B Sc. (HONS.) NUTRITION and DIETETICS
III yr
SUBMITTED TO:
DR. PREETI SHARMA
HECM 302
COMMUNICATION MANAGEMENT

2. Model
It is symbolic representation of structures, objects, operations,
they are useful for: explanatory process.
In the subject field of communication a
COMMUNICATION MODEL helps in a easy
understanding of; how a message travels from a source to sender,
a graphic description of something which is more abstract making
it easier to understand.

3. STIMULUS RESPONSE MODEL
It is sometimes also called interpersonal
communication. Person A communicates something
to Person B with X result.
A B
pass the ketchup ok
goal scored on the T.V. Cheer from the viewer

4. A child cries in a particular
manner
When he understands that
crying in a certain manner
would
fetch him food from his
mother
The response of the
mother to it is that she
provides the food

6. How one interprets the message

7. Are you listening what I am saying ?

8. How B interprets
the information
given by A is
ultimately
product of B.
There is development
of sub systems due to
self concepts.
On a contrary the info
by A is only
meaningful if:
B’s mind is active.
B has developed overtime the
required ‘mental wherewithal’
to appreciate and
comprehend A’s statement in
the context which its said.

9. BERLO’S MODEL
David Berlo (1960)
It’s the most widely used model and is based on
impressive background of behavioral theory.
According to Berlo ingredients in a
communication include

10. The
Communi
cation
Source
The
Encoder
The
Message
The
Channel
The
Decoder
The
Communi
cation
Receiver
According to Berlo
ingredients in a communication include

13. CONTENT ELEMENTS
TREATMENTSTRUCTURE
CODE
MESSAGE

14. CHANNEL

15. RECEIVER
COMUNICATION SKILLS
ATTITUDES
KNOWLEDGE
SOCIAL SYSTEM
CULTURE

17. REFERENCES
A TEXT BOOK OF AGRICULTURAL COMMUNICATION
COMMUNICATION MODELS FOR THE STUDY OF MASS
COMMUNICATIONS; DENIS MCQUAIL, SVEN WINDHAL
AN INTRODUCTION TO COMMUNICATION; RICHARD DIMBLEY,
GRAEME BURTON
SOLO COMMUNICATION BLOGSPOT

18. THANK YOU