World Circular Economy Forum 2018 Japan Mobility revolution and future transportation Krista Huhtala-Jenks

1. Mobility as a Service
The End of Car Ownership?
Krista Huhtala-Jenks / Head of Go-to-Market, Head of Ecosystem & Sustainability / MaaS Global Ltd
Twitter: @kristaHJwork, @WhimHQ / @maas_global

2. What would it take for you to
give up your own car?

3. @apaar @brylieo @whimhq
FROM OWNERSHIP TO EXPERIENCE
Public Transport as a backbone to mobility and
other modes, private or public, to complement
it.

4. ”Choosing optimism and Openness is one
of the most important policy opportunities
of the 21st century.”
Rufus Pollock, The Open Revolution

5. WIP DRAFT for discussion purposes only
5 |
However, the shift towards subscription models opens the whole
consumer mobility market to MaaS aggregators and transport
service providers
Moving to increasingly high-end subscription services allows us to replace
car ownership as the dominant share of mobility spend
24%
Other mobility spend
Personal vehicle spend
76%
Today, spend on mobility services is only a small fraction of the total
amount spent on personal car ownership
(95% of time spent idle2)
Sources: (1) Euromonitor, 2017 (2) Fortune
Mobility spend (Today)
100%
Mobility spend (MaaS Future)
accessible
accessible

6. The world’s first unlimited travel
package including payments
urban unlimitedto go
Unlimited Public Transportation
and Bikes.
Taxis max 10€ per ride
(within 5 km radius).
Fixed fees for rental cars with
unlimited mileage,
starting at 49€ per day.
All modes of transportation,
for all your needs,
with unlimited usage,
all month long.
Price less than car ownership.
Pay-as-you-go.
Download for free from
whimapp.com

8. 60 000 registered
7000 monthly subscribers
1,8 million trips in < 1 year.
Users favour PT much more than on average.
Bikes hugely popular, also with unlimited users.

9. Krista Huhtala-Jenks
Head of Go to Market, Head of Ecosystem & Sustainability
+358 40 759 3718
krista.huhtala-jenks@maas.global
www.whimapp.com
www.maas-api.org
Thank you!