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Wcef2018 JICA Megumi Muto

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World Circular Economy Forum 2018 Japan
Wcef2018 JICA Megumi muto

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Wcef2018 JICA Megumi Muto

  1. 1. JICA’s Efforts on Environmental Education, Public Awareness and MOTTAINAI Dr. Megumi Muto, Director General, Global Environment Department, JICA 23 October 2018 World Circular Economy Forum 2018
  2. 2. Contents • What’s JICA? African Clean Cities Platform (ACCP) • JICA Projects on Waste Management : Environmental Education and Public Awareness Case 1 Pacific Region Case 2 Kenya Case 3 Vietnam Case 4 Brazil • “MOTTAINAI Grandma” • Key Messages based on JICA’s Experience
  3. 3. What’s JICA? Japan International Cooperation Agency
  4. 4. Types of JICA’s Assistance Japan’s ODA* Bilateral Assistance Multilateral Assistance Technical Cooperation ODA Loan Grant Aid Citizens Participation Emergency Disaster Relief Volunteers Japanese Yen Loan Other Activities T/A Project Training Dispatch of Experts Provision of Equipment Master Plan study & F/S Private Sector Investment Finance Project Type Non-Project Type, etc JICA’s activities *ODA: Official Development Assistance
  5. 5. 5 Japan Overseas Cooperation Volunteers (JOCVs) 119 JICA volunteers in environmental education around the world (as of Oct. 2018)
  6. 6. • Diagnostics and Analytics: > Identification of challenges/backgrounds for appropriate “prescription” • Awareness Improvement and Public Participation: > Involvement of civil society for social innovation > Promotion of environment education • Private Sector Involvement: > Creation of better business environment for efficiency and sustainability > Comprehensive approach (public role) e.g. development of technology, regulation, institution, finance 3 Key Messages based on JICA’s Experience
  7. 7. JICA’s Challenges in Africa Aiming to achieve "Clean and Healthy Cities in Africa" by 2030
  8. 8. The platform to share knowledge and promote the SDGs Objectives 1. Sharing of Knowledge and Networking 2. Promotion of SDGs targets on SWM 3. Promotion of investment in SWM 8 Our Mission By 2030, African countries realize clean and healthy cities and achieve the SDGs on waste management. ACCP Member Countries 35 Countries and 63 Cities (As of 22nd October, 2018)
  9. 9. Partnerships with Local Governments Training Programs in Yokohama 2017 Prize-wining work drawn by pupil in Yokohama city Exhibition of Environment Picture Diary “Kankyo-Enikki” in Yokohama To be held on 2nd December 2018 Capacity development for SWM policy making and planning 3 weeks, 2 times/year
  10. 10. Involvement of JICA Volunteers Environmental Education Guidebook on Solid Waste Management in Africa To be published in August 2019, at TICAD7 Environmental Education Tools created by JICA volunteers TICAD Ministerial Meeting Side Event on 5 October 2018 Presentation by ex JICA volunteer “Environmental Education in Africa – Cameroon”
  11. 11. Environmental Education and Public Awareness Case 1: Pacific Region
  12. 12. Clean School Program (CSP) in Fiji Awareness raising on the concept of waste minimization at schools, home and communities System (1cycle/year) 3 Categories Guidebook Monitoring by municipality Award Awareness Raising Compost Separation and Recycling Schools Municipality Action Plan by schools
  13. 13. From Fiji to Pacific Region Nationwide Spreads in Fiji Path to success: ➢ Introduced by JICA Volunteer in 2009 ➢ Recognized by the Ministry of Education ➢ Municipalities’ 3Rs Promotion Action Plan stipulates SCP ➢ Financial assistance under the initiative by the Minister of Environment ➢ Model municipality leads other municipalities Key Factors: ➢ Knowledge sharing from Fiji to pacific island countries ➢ Capacity enhancement for municipalities by study visits to Japan Dissemination to Pacific Island Countries Fiji Other Pacific Island Countries
  14. 14. Environmental Education and Public Awareness Case 2: Kenya
  15. 15. Raising Public Awareness through Multiple Channels Flyer TV Commercial School Drama “CLEAN HEALTHY WEALTHY NAIROBI” campaign ➢Flyers, brochures and educational videos featuring official mascot ➢Events at the churches, mosque, schools, major shopping malls and offices/shops in the slum areas ➢House visit in the franchised areas Community Level: JOCVs on environmental education ➢ Linking waste problem with animal protection ➢ Picture-story show, theatrical play and games ➢ Class-room cleanness completion Nature Activities
  16. 16. 16 School Competition - Environment Education for Children Award CeremonyPresentation by Student Groups Target Primary school students and teachers in the pilot areas Activities ➢ Create and implement ex-curricular activities on waste management or 3R ➢ Present lessons learnt to evaluators; Nairobi county officials, JICA project members and JICA Kenya office ➢ Weekly monitoring to ensure continuous implementation of these activities
  17. 17. Environmental Education and Public Awareness Case 3: Hanoi, Vietnam
  18. 18. Implementation Support for 3R Initiative of Hanoi City for Cyclical Society (2006-2009) ➢ Introducing source separation to biodegradable waste, inorganic recyclables and other waste ➢ targeting 17,500 households ➢ Organic waste composting Composting of biodegradable waste Inorganic recyclables recovered by private sector Final disposal of other wastes More than 30% reduction of disposed waste amount
  19. 19. Promotion of 3R Activities using TV commercial Flea market (Mottainai Fair) Environmental Education for Elementary School Children by Vietnamese College volunteers TV Commercial
  20. 20. Environmental Education and Public Awareness Case 4: Brazil
  21. 21. 21 ”Descartes” Target E-waste Collection Flow Mascot of PP Outline of Pilot Project named “descarte ON ”
  22. 22. 22 E-waste Reverse Logistics Improvement in Brazil E-waste Management with a mascot made of E-waste
  23. 23. “MOTTAINAI Grandma” Copyright: Kodansha Ltd Promoting leadership of children for an eco-friendly lifestyle "MOTTAINAI" in India
  24. 24. What’s MOTTAINAI? • The concept of ‘MOTTAINAI' is based on 3R (Reduce, Reuse and Recycle) + Respect
  25. 25. Youtube, Facenook, twitter…Promotion Reading Caravan Publishing Books Copyright: Kodansha Ltd Partnerships with Japanese Private Companies
  26. 26. Recap: Key Messages based on JICA’s Experience
  27. 27. • Diagnostics and Analytics: > Identification of challenges/backgrounds for appropriate “prescription” • Awareness Improvement and Public Participation: > Involvement of civil society for social innovation > Promotion of environment education • Private Sector Involvement: > Creation of better business environment for efficiency and sustainability > Comprehensive approach (public role) e.g. development of technology, regulation, institution, finance 3 Key Messages based on JICA’s Experience + MOTTAINAI

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