Mobility has become an essential part of daily life. It provides constant connectivity through smart devices, allowing access to information, communication, education and more from anywhere. While mobility has many benefits, it also has drawbacks like e-waste and health effects from radiation. Businesses are recognizing the importance of mobility and adapting strategies to capitalize on it through mobile apps, analytics and cloud computing. The growth of mobility will continue to transform many industries and impact how people work and live.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
It describes the SoLoMo’s usage for marketing across the various industries. It provides deep insight on what SoLoMo is all about and how it is implemented for getting better results than the traditional marketing strategies.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
It describes the SoLoMo’s usage for marketing across the various industries. It provides deep insight on what SoLoMo is all about and how it is implemented for getting better results than the traditional marketing strategies.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
THE ANALYSIS, DESIGN & EVALUATION OF CUSTOMER INTELLIGENCE PLATFORM THAT HEL...ellestyle
Technology will continue to advance and influence peoples’ lives. Innovation has changed how people run their lives, but one thing will never change – the human heart. The great innovation comes from the heart and consumer love innovations that will make their lives convenient, pleasurable, and connected to the world.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Internet, wireless technologies build bridge to customer engagementDawn Kehr
Discusses trends in the finance and insurance industries of using mobile and wireless technologies to invest in customer relationships and increase engagement.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Customer Service: A human-shaped manifestoDesignit
At Wipro Digital and Designit we have been working for more than ten years in applying the principles of Human-Centered Innovation to many customer service projects in a great variety of industries.
And the elephant in the room is, there is a growing gulf between the needs and expectations of customers, and the everyday realities of customer service.
These are five things we have learnt. We believe applying these learnings can help you close the gap, and build a next-generation, human-shaped customer service.
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
THE ANALYSIS, DESIGN & EVALUATION OF CUSTOMER INTELLIGENCE PLATFORM THAT HEL...ellestyle
Technology will continue to advance and influence peoples’ lives. Innovation has changed how people run their lives, but one thing will never change – the human heart. The great innovation comes from the heart and consumer love innovations that will make their lives convenient, pleasurable, and connected to the world.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Internet, wireless technologies build bridge to customer engagementDawn Kehr
Discusses trends in the finance and insurance industries of using mobile and wireless technologies to invest in customer relationships and increase engagement.
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
What: An online survey with panel participants
Who: White-collar participants own a smart phone
When: Data collected from July 14 to July 24, 2017
Where: Results are shown for France only (n=1,012)
Trending: Slides that have the note below in the bottom right were tested against last waves data for significant
changes, the arrows denote a significant change. Slides that have this note but no arrows mean there were no
differences.
Statistical testing: Statistical differences are shown at the 95% confidence level.
Note: Data was weighted to match the proportion of technology industry workers from last wave.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Customer Service: A human-shaped manifestoDesignit
At Wipro Digital and Designit we have been working for more than ten years in applying the principles of Human-Centered Innovation to many customer service projects in a great variety of industries.
And the elephant in the room is, there is a growing gulf between the needs and expectations of customers, and the everyday realities of customer service.
These are five things we have learnt. We believe applying these learnings can help you close the gap, and build a next-generation, human-shaped customer service.
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
The Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and handsets.
WiFi based localization of client devices is the new battlefront of wireless applications. Accuracy and easiness of implementation are the key success factors. Ruckus SPoT technology is the very first cloud-based LBS system. It limits the hassle of implementation (no additional hardware or APs needed) and improves the precision of positioning. It also opens doors for 3rd party LBS applications, like in-store navigation or museum self-guides.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
Banks are well-positioned to benefit from mobile payments, if they invest in the technology infrastructure and forge strong partnerships to out-maneuver emerging non-traditional players.
In this presentation, Subhranil introduces SMAC and associated trends. Subranil wishes to concentrate on using SMAC to solve the problems of BYOD and Advertising.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Introduction
As I pen my thoughts towards the ubiquitous phenomenon of Mobility, I recollect an incident
which struck a chord with me and brought onto me a realization that how Mobility has become
an inseparable component in today’s life. About a year ago, I missed my bus from Bangalore.
With all my belongings to take care of and being new in the city, I was completely in a state of
panic about what would happen next. Holding my composure, I fettered around to gather some
information about timings for the next bus, though, nothing came out of it. It struck me then to
go online on my phone and visit an online bus booking site. On it, I could access list of entire bus
routes, timings, stoppage locations and what not, even the phone number of the driver of the bus
was available on the site. Now, wasn’t that a sigh of relief for me? After this incident I began to
appreciate the presence of technology which though is prevalent as well as powerful but is still
taken sometimes for granted and hence its impact in our day to day life goes unnoticed. Today,
the definition of Mobility has gone complete transformation and is not confined to a technology
which assists people in communication or sending simple text messages. Today, it is a
revolution; an era where it simply has become one of the necessities of life rather than a mere
assistance. As a student, I cannot imagine my life without my smart device. In one click, I have
access to all the information which helps me perform better in my studies, I share precious
moments of my life with the world with one single click on my smart device and most
importantly I stay connected with my near and dear ones. Tablet PCs have heralded a new phase
of innovation in field of Mobility and has been an icing over the cake for the techmaniacs.
In a nutshell, Mobility has transitioned into the convergence of computers and communication
making our lives better and convenient. Many devices would find their place under the auspices
of mobile computing viz. PDA’s (Personal Digital Assistant), Smart Phones and Tablet PC’s.
Today, people can afford their wallets to be misplaced but not their smart devices.
Metamorphosis
With time the awareness about technology and its spread have also changed. A child today is
probably more comfortable with technology than an adult is. What once used to be a privilege of
the few has become the lifeline of many. Once what was referred to as mobile/cell phone or mere
devices for communication are now referred to as smart phone. The devices are so smart that
they are fit enough to be your companion with capacity to fulfill one’s significant needs. Two of
the major breakthroughs in communication industry were the phones and internet, and now a
new phase of innovation is shaping up in the form of Mobility.
Like Moore’s law which projected the rise in computing powers and Metcalfe’s law which
propagated the connectivity to be dependent on the users it could connect, the law of Mobility
points towards a shift from communications constrained by place and time to communications
that are aligned with context and capability.
3. The law of Mobility observes that the value of any product or service increases with its tendency
of being mobile. This is made evident from the following characteristics. First is through
increased availability. A product that is always with you and always fully functional (relying on
wireless connection) will be available for your use and would translate into value much more
often than a product that is usually left home or at office. For example, a mobile camera is
available to capture moments that otherwise would have been lost. Second is through increased
contextual relevance. Mobility is the first class of technology that by definition regularly changes
the operating conditions in which it is put to use.
From Consumers to Prosumers
The influence of Mobility can be sensed through various facets of our life in which it has
permeated and impacted our behavior and mannerisms. To bring in a better perspective, we can
juxtapose two shopping experiences, one which we used to have about a decade ago and one
which a consumer experiences as of today. Earlier, with limited information at hand, consumers
had to jump around from one shop to another just to have a look at the products, understand the
features and know about various prices available in the market. Now, at the click of a button they
have all the information they need to make their shopping decisions; be it comparing prices,
checking availability of products or just to look at the virtual demo of the product they wish to
purchase. Consumers shopping via mobile devices have new expectations for pricing
standardization across channels, require a steady stream of promotions to remain engaged, and
want to capitalize on powerful tools that enable them to get independent recommendations
anytime, anywhere.
Welcome to the world of prosumers. A prosumer is someone who blurs the distinction between a
“consumer” and a “producer.” The prosumer engages in activities belonging to either sphere,
regardless of time or location. Because of their complex lifestyle, which combines a demanding
workload and an active family life, prosumers are early adopters of Web 2.0 products and
services-a convergence of process innovation, global marketplaces, and advanced technologies
that fundamentally changes the way consumers buy, retailers sell, and products are brought to
market. Today corporates have to utilize the power of prosumers and the knowledge flow.
Although prosumers are heavy technology users, they want solutions to be simple. In particular,
application user interfaces must be easily accessible for both work and their personal life, raising
some issues relating to overlap between the two. For example, loading Connected Life
applications onto company-owned phones is a concern to employers because of security and
liability, and to employees because of privacy and ethical concerns. When work and personal
lives overlap and blend so seamlessly, billing for things like mobile phones and application
software also becomes blurred.
4. Relevance of Mobility for business
A compelling report by Gartner highlights that by 2013, in the net traffic for mobile usage, 80%
traffic would comprise of data and 20% will be of voice. Organizations are gearing up and taking
notice of how optimal usage of Mobility would effectively cut down costs for them thereby not
only making them more profitable but also more efficient. These changes are so dramatic that
they have the capacity to fundamentally change the nature of the business, the nature of the
product, and the reasons why customers buy the product, and when it happen, rules of the
competition change.
With the importance of Mobility being clearly understood, it would be naïve of any business to
keep itself aloof from it. Internet provided connections that crossed organizational boundaries
enabling swifter information flow which subsequently enabled computer based transactions
between companies and their customers (both business and consumer). The value offered by
internet can be best described by three Cs: Content, Commerce, and Community and when we
look this from the perspective of Mobility, two additional Cs come into play in creation of value,
i.e., Context and Convergence.
The explosive expansion in the field of Mobility warrants significant attention and is one of the
prime reasons that the businesses all around the globe are trying to incorporate in their activities
wherever they can find an opportunity to do so. Mobile analytics is an emerging field which is
trying to make sense of the information overflow happening on the smart devices. All these are
steps towards making organizations smarter, efficient and effective. The organizations have
reconstructed their strategies to adapt to this changing environment. With most of the traffic
projected to be data centric in the coming decade, it would be essential for the organization to
build up their services to cater to such requests so that they can catch up on the pulse of the
consumers and their demands, else, risk losing out of business.
The era of Mobility represents an opportunity for large and small businesses to capture its power
and be more competitive. The organizations should venture in this uncharted territory and make
their presence felt in every sphere of their business activity be it for customer satisfaction,
improving their operational efficiency or just simply keeping up-to-date with the latest trends.
Mobility has brought about a sense of convenience for the consumers by various avenues which
it provides for to explore the world virtually and at the same time keeping them more informed.
Strategists should think about the Pricing Model and Technology Acceptance Model and
consider how Mobility will act as an agent of change in the perceived usefulness of the smart
devices. Marketers should be able to segment and differentiate between consumers and
prosumers. Firms should focus on the prosumers as they are the Experts of Mobility. In
developing nations, most of the consumers are late adopters or laggards. They want to utilize the
smart device but they consider its perceived ease of use.
5. Changes brought about by Mobility
a. Mobile Wallets:
One of the major applications of Mobility is mobile wallets. It is a technology which holds an
edge over traditional methods of payment. Some of the prominent variations of this technology
are as mentioned.
1. Near-field communications (NFC): It lets a shopper tap a phone with an NFC chip in it
against a receiver, to instantly beam the payment information.
2. QR Code: It is a form of distinctive, square barcode-like symbol wherein shoppers can
pay by having the code flash up on their phone's screen, where a camera attached to the
payment system can read it.
3. Pay by Name: It is a system in the store that detects when a known mobile phone is in
range, identifies the buyer, and displays his face on a screen, so that the person behind the
register can simply tap the picture to complete the transaction.
Though the benefits provided by Mobility are evident and visible but its acceptance amongst the
common man is one of the major challenges which its promoters are facing. While in developed
economies, the phenomenon has been embraced more openly; in the developing world people are
still skeptical accepting the same with their concern over security and data theft issues.
b. Education
With an increase in use of Mobility in the educational sphere, it was but evident that the students
who form the core of this system would become its major consumers. With the increasing
presence of WiFi campuses, use of video conferencing for delivering lectures and usage of
electronic form of communication between faculties and students make students consume and
embrace technology more than ever. In this scenario too, technology has become an essential
part of the system rather than something which assists in its proper functioning. The Mobility
dimension changes the relevance of the educational materials' various parts; students' attention
span; the focus of their education effort; and their attitudinal balance toward reading,
experimenting, interacting, and communicating. Also, mobile tools' immediacy offers new
communication opportunities that students- especially the youngest ones- have already adopted.
Overall, there is a growing recognition that the weakest spot in the computer-based learning
remains the communication and community dimension which will definitely find potential
answers in wireless and mobile learning.
c. Health Care
Mobility will be used and would become an important component in saving people’s lives. With
increasing population and limited space to construct hospitals, it would be imperative for
governments to provide fillip to mobile healthcare centers. We will see more physicians using
6. various medical Apps to monitor health. Remote patient care will become a reality and
increasing number of people will have access to quality health care.
d. Publishing Industry
With smart devices being the norm today and paperless world being the mantra, it is of no
surprise that the publishing industry has charted on a new course. Today most of the avid readers
prefer reading on their handheld smart devices rather than flipping through the pages of the
physical book in hand. It is projected that in the next decade there would be an advent of
electronic paper which would be working in tandem with the mobile technology. These
developments are pushing the publishing industry to rethink on their business model and adapt
towards the changing business scenario.
Technology Innovators
The transformation brought about by Mobility has created a window of opportunities for the
organizations. CISCO, one of the pioneers in this field, mentions that with the various avenues
thrown open by Mobility, it remains only to be seen how we can monetize the internet content
and demand for internet services by making the services more intelligence over the network.
Coverage, reliability and performance are the three major attributes which any company would
be required to provide as they try to capitalize on Mobility which includes optimizing the flow of
traffic so as to deliver reliable and error-free performance. A report from Gartner states that by
2013, one third of the Business Intelligence will be done through mobile devices and about 35%
of firms will get adapted to cloud to extract information.
Another innovator SAP has developed an enterprise Mobility solution which deals with Bring
your own device (BYOD) concept. They have produced a Sybase unwired platform connected
with Mobile Enterprise Application Platform (MEAP) which pulls data from any data resource
located anywhere. Today, HTML5 technologies are in huge demand because one doesn’t need
native application to run on mobile devices rather it is a native coding method for customer
friendly mobile applications. This basically connects the application to the internet every time
you run it and are known as Web Apps.
There has been a surge in applications catering to various industries, viz., marketing, sales,
education, finance and many more which highlights the penetration of Mobility as a concept in
each of these industries. All these developments are assisting the workforce in the respective
industry to manage and understand their clients helping them to provide a better service and
sustain profits for the organizations.
7. Though our discussion has been predominantly focused on mobile phones and smart handheld
devices, there is another device which in itself is a form of innovation and merits attention and
certainly it comes under the auspices of Mobility. It’s the Tablet PC, which is convergent of all
the devices. It combines the feature of a laptop and a mobile. Though not very bulky in nature it
is built with all the capabilities necessary to provide a strong computing environment and
simultaneously act as a communication device. Collaborations in the field of making more
affordable and multipurpose tablets would be the next big thing in the field of Mobility. Another
important factor which corporations need to watch out for is that through constant innovations
they must try to bridge the digital divide existing in the world.
The downside of Mobility
As the saying goes, there are two sides to any coin. The same applies to Mobility also. The
inherent nature of technology is that it never remains constant, what is new today becomes
obsolete tomorrow. This creates a ripple effect on the production of devices also which too
survive a short life cycle leading to their quicker dumping. This culminates into the grave pile up
of devices being discarded by the consumers on the pretext of them being obsolete, leading to
what is termed as E-Waste. This waste is widely different from our traditional understanding of
waste. E- Waste is non-biodegradable, toxic and malignant. Due to this many organizations are
going green which helps them project as a responsible organization. Marketers should see this as
an opportunity and build on Green Computing solutions which can contribute to organization’s
bottom lines. For instance, NOKIA has started an initiative of eco-friendly Go green campaign
wherein they request people to drop their old phones at Nokia Priority dealers promising to
recycle it.
Another harmful effect from usage of mobile devices is that of electromagnetic radiations.
Mobile phones and towers emit electromagnetic radiations hazardous to health. Broadly these are
classified as thermal and non-thermal. Thermal effects refer to heating effect which occurs when
you hold the phone for long near your ear. Non-thermal effects on the cells, genes and the DNA
and are more harmful than thermal effects. Excessive use of mobiles can lead to headache, sleep
disturbance, lack of concentration, memory loss, tinnitus (ringing in the ears) and increased risk
of brain cancer. Over 90% of nations have adopted radiation norms specified by ICNIRP
(International Commission on Non-Ionizing Radiation Protection).
8. Conclusion
If one were to state in marketing jargon, today Mobility has emerged as a Megatrend. Globally,
with about 33% using smart devices while watching television and around 22% while reading
newspapers, it can be said without an iota of doubt that the phenomenon has become
indispensable. Mobility connects our physical and digital world. While we enjoy its
omnipresence as a consumer what still remains a challenge for the organizations is how they plan
to continuously evolve the technology so as to not only satisfy the consumer expectations but
also build it as a sustainable and responsible technology. Entrepreneurs should realize the power
of Mobility and step into new ventures which can transform Mobility to a next step. Mobile
analytics & Big Data would help develop greater intelligence making companies smarter in their
choices, smarter in building brands and smarter enough to cater new industries. Having enjoyed
the data speeds of 2G & 3G, next focus needs to be on 4G technology. It is said that in this age of
information, ignorance is a choice. Let’s be an informed consumer, professional and organization
and work towards making this technology a powerful tool towards educating and assisting
people in realizing their ambitions but at the same time let’s not be ignorant of the vices it
possess to render all the efforts done in good spirit to make it a waste.