1. MOBILE INDUSTRY
• Worldwide, there are more than 4.5
billion mobile phone subscriptions
• Mobile data usage is growing at a rate
of 115% per year and is expected to
surpass “wired” data usage by 2015
• More than 6 billion iPhone and iPad
applications have been downloaded
since iTunes launch and are outpacing
music purchases
• Sports applications rank Top 3 for
return usage and application view time
2. MOBILE INDUSTRY
Proliferation of the Mobile Device
400
Millions
300
200
100
0
1985 1990 1995 2000 2005 2010 2015
Number of Wireless Subscribers in United States
Source – CTIA, 2015 Estimated
