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Why mobile is important

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Mobile website traffic is on the increase but still often overlooked. This presentation gives an overview of why you should always keep mobile in mind when building websites.

Published in: Technology, Business
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Why mobile is important

  1. 1. Mobile Optimisation Why mobile is key to the success of your website
  2. 2. How much traffic comes from mobile?
  3. 3. …this is increasing
  4. 4. …now close to 50%
  5. 5. Smartphone Penetration
  6. 6. …also on the increase
  7. 7. Future Generations…
  8. 8. When do people use mobiles?
  9. 9. What do people use mobiles for?
  10. 10. People are doing more with mobile
  11. 11. Mobile Myths “Generally mobile users are on the move and are going to use your site to do basic research or price comparison.”
  12. 12. Mobile users are on the move
  13. 13. Mobile Myths 60% OF SMARTPHONE DATA IS CONSUMED INDOORS NTT DoCoMo
  14. 14. Mobile users are easily distracted
  15. 15. Mobile Myths Mobile users may be more focussed than desktop users, it all depends on the context…
  16. 16. Build for the context, not the device
  17. 17. Some bad examples…
  18. 18. Three types of mobile site RESPONSIVE - the website ‘responds’ to the size of the screen. It’s one design that reacts to different screensizes and devices. MOBILE SITES - a version of the site created specifically for mobile devices. This is a completely different versions of the site. MOBILE APPS – an app needs to be downloaded on a device. Used more like software than a website but can be useful for sites where users engage regularly, e.g. eBay.
  19. 19. PROS • CONSISTENT USER EXPERIENCE • EASIER TO UPDATE • SEO BENEFITS • EASIER TO SHARE CONTENT • FUTURE FRIENDLY CONS • MORE PLANNING • LONGER PAGE LOAD TIMES • BOOKING FORMS DIFFICULT • LIMITED ACCESS TO PHONE FEATURES
  20. 20. PROS • QUICKER LOAD TIMES • EASIER TO MATCH USER INTENT • EASIER TO ANALYSE DATA • NO NEED TO HIDE CONTENT CONS • LONGER TO UPDATE • WORSE FOR SHARING • WORSE FOR SEO • LESS CONSISTENT USER EXPERIENCE
  21. 21. PROS • ACCESS PHONE FEATURES • SAVE USER DATA EASIER • QUICKER LOAD TIMES • AVAILABLE OFFLINE CONS • USERS HAVE TO OPT IN/INSTALL • NO SEO BENEFIT • HARDER TO SHARE • MORE EXPENSIVE TO DEVELOP • APPROVAL PROCESS LONG
  22. 22. Whatever you use… Make sure it’s fast! 74% OF VISITORS WILL ADANDON YOUR SITE IF IT TAKES MORE THAN 5 SECONDS TO LOAD
  23. 23. Social Networks 56% of people use their mobiles for social networking every day…
  24. 24. Mobile usage for Social Networks
  25. 25. Mobile usage for Social Networks
  26. 26. Mobile usage for Social Networks
  27. 27. Mobile usage for Social Networks
  28. 28. Mobile usage for Social Networks
  29. 29. Mobile usage for Social Networks
  30. 30. Mobile usage for Social Networks
  31. 31. Mobile usage for Social Networks
  32. 32. In Summary… • Mobile usage is huge, and getting bigger! • Don’t make assumptions on people just because they’re mobile users • Mobile usage peaks on commuting hours • Social is one of the most popular uses of mobile • Make sure sites load quickly on mobiles • Don’t just replicate your desktop site • Test your site on mobile, is it a good experience? • Don’t ignore you mobile audience!
  33. 33. Thank you Luke Hay Research & UX Director @noporkpies

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