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Voice - Next Disruptive Technology
- 1. THE NEXT DISRUPTION SURESH BABU
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- 3. 3 THE INTERNET DISRUPTED TRADITIONAL MODELS, CREATING A COMPLETELY NEW CHANNEL FOR COMMUNICATION AND COMMERCE.
- 4. 4 Web THE ARRIVAL OF SEARCH ENGINES WAS A SHIFT FROM “PUSH” TO “PULL” DISCOVERY – WE HAD TO DESIGN, BUILD, AND WRITE TO BE FOUND.
- 5. 5 Web Search SOCIAL MEDIA TRANSFERRED CONTROL FROM GATEKEEPERS TO THE CROWD; OUR ATTENTION SHIFTED FROM WEBSITES TO PLATFORMS.
- 6. 6 Web Search Social MOBILE MEANT CUSTOMERS HAD ACCESS ANYTIME, ANYWHERE – ON THEIR OWN TERMS. WE HAD TO CREATE EXPERIENCES THAT COULD ADAPT TO AN INFINITE NUMBER OF CONTEXTS
- 7. 7 Web Search Social Mobile VOICE TECHNOLOGY INTRODUCES A NEW SENSORY EXPERIENCE. IT WILL REQUIRE INTERFACES THAT AREN’T VISUAL, CONTENT THAT IS NOT WRITTEN, AND A RELATIONSHIP WITH ARTIFICIAL INTELLIGENCE
- 8. 8 MOBILE FIRST VOICE FIRST
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- 10. 10 U.S. smart speaker sales doubled in 2017 Estimated # of speakers Shipped globally in 2017 Amazon and Google lead with 70% and 24% market share Amazon Google million2016 2017 ADOBE CANALYS VISUAL CAPITALIST
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- 13. 13 46% OF AMERICANS USE DIGITAL VOICE ASSISTANTS VOICE TECH IS BEING INTEGRATED EVERY WHERE - SHOWERS, MIRRORS, LIGHTS, SWITCHES AND EVEN TOILETS ADOBE VISUAL CAPITALIST
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- 15. 15 ALEXA, GOOGLE HOME OR CORONA BUT WHEN WE TALK ABOUT VOICE TECH, THEY ARE MORE THAN WI-FI SPEAKERS
- 16. 16 WE ARE TALKING ABOUT HARDWARE Design Thinking VOICE TECHNOLOGY SITS AT THE INTERSECTION OF ALL THREE WE ARE TALKING ABOUT ARTIFICIAL INTELLIGENCE WE ARE TALKING ABOUT USER EXPERIENCES Play some music What’s the traffic like? How long will it take to airport? Set a timer Tell me a joke
- 17. 17 Design Thinking TRULY TRANSFORMATIVE APPLICATIONS OF VOICE TECH WILL OPTIMISE THE RELATIONSHIP BETWEEN IOT, AI AND UX IoT AI UX
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- 19. 19 CHANNELS CONVERSATION CONTROLLER INTENT HANDLER Order Offer Payment Channel Connectors Intent RoutingGoogle Assistant LINE ALEXA VIBER SLACK Others
- 20. 20 CHANNELS INTENT HANDLER Order Offer Payment Intent Routing Framework CONVERSATION CONTROLLER Google Assistant LINE ALEXA VIBER SLACK Others
- 21. 21 GOOGLE DIALOGFLOW MICROSOFT’S BOT FRAMEWORK • Cortana • Email • Facebook • GroupMe • Kik • Skype • Skype for Business • Slack • Twilio(SMS) • Microsoft Teams • Telegram • Web Chat SUPPORTED CHANNELS • Google Assistant • Facebook Messenger • Slack • Kik • LINE • Skype • Spark • Telegram • Tropo • Twilio • Twitter • Viber • Alexa Exporter • Cortana Exporter SUPPORTED CHANNELS
- 22. 22 CHANNELS Assistant DialogFlow Controller Alexa Alexa (ASK) Controller Cortana Bot Framework Controller Slack Messenger SMS CONVERSATION CONTROLLER DATABASE LOGIC Common Model Intent RouterEXPORT INVOKE HANDLERS Welcome Offer
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Editor's Notes
- We see Voice as the natural next step evolution of the web let me explain it
- Every wants to create a website millions of people built web sites in an effort to capitalize on this transformative medium
- When search engine arrived – We have to optimize our website to optimize to be found. How to make it discoverable.
- Remember when mobile search came on the scene and were telling to get their site mobile optimized. We first optimzed for desktop and mobile then as more and more devices started to appear, we adopted responsive design. Once Google started favoring mobile sites in its index and de-ranking those that were not optimized, businesses started scrambling, and the ones who waited until the last minute were at a disadvantage because earlier adopters gained momentum.
- Now it is the turn for voice technology. Ok, With this in perspective, let us see where it is heading to.
- Voice technology is not just a trend; it’s a paradigm shift from Mobile First to Voice first
- Even in 2017 we see that the number of voice user are 35mill and in 2018 the figures are going to increase quite substantially.
- IN 2018 Q1 Google is topping smart speaker sales with 3.2 million on its google homea nd min devices. While Echo was at 2.5million
- Alibaba – poplin aladdin. it’s meant to be mounted on the ceiling, where it serves as a light, a smart speaker, and a projector all in one
- CES 2018 - Alibaba – smart speaker, smart lamp and a product called PopIn Aladdin which has projecter, light and smart speaker which can be mounted on wall
- If you’ve used it, you know it as Siri, Alexa, Google, or Bixby. But these are just the interface. Underneath it all is the software — many layers of it — from voice recognition to artificial intelligence to voice-enabled apps.
- When we are talking about hardware we are talking about Smartphones, speakers, laptops, cars, Robots/toys, applicances ,wearables, TV Next we have AI, we have amazon alexa, UBM watson, Microsoft cortona, Apple Siri and Samsung Viv Experience – User experience we get from the devices. Voice technology is a the intersection of all three
- Voice technology is the three-way intersection of IoT (devices), AI (services), and UX (interactions). 2 kinds of development kit ASK,- Amazon software development kit, what we use for creating skills. AVS - This is what enables, hardwares to connect to Alexa. Say you have a raspberry pie with mic and speaker, with some AVS code, you can convert it into an Echo. When we talk at UX – this is a separate skill all together. Designing Voice systems becomes more important as generally users have a much higher bar for voice system compared to telephone screen or browser- you need to understand the human part of of the process and understand voice technology Once of the concept is on reducing the ‘Cognative Load’ - CATHY PEARL – Principles of Conversational Experience would be a good start
- In comparing both channel integrations, we see some overlap. They both support Twilio, Skype, Kik, and a few others. Now Bot Framework also has Skype for Business, GroupMe, Microsoft Teams, and a few others that DialogFlow doesn't have. On the flip side of that, however, DialogFlow has Viber, Cisco Spark, Google Actions, Twitter, and a few others that Bot Framework doesn't have. Now into details of these framework exposes some surprising details. For instance, they both support Cortana, but they support Cortana in two very different ways. DialogFlow creates an export file that you can download and install into your Cortana-enabled native mobile or desktop app, where Bot Framework has the latest Cortana skills integration, thus no app is required. So if you want to take advantage of the new Cortana Skills Kit that plugs into all Cortana-enabled devices, then the Bot Framework is a must. Now together, they comprise of over 20 channels that we could plug our bot into, which is awesome. The problem is neither one plugs into Amazon Alexa directly. Good news is DialogFlow has an export feature for Alexa similar towards Cortana Export Tool. This works out great because we can start in DialogFlow, design all of our intent models, soup to nuts, then export the intent schema and sample utterances we need to cut and paste into the Amazon Developer Portal. This way we manage all of our intents in one place and just deal with the manual export/import process with Alexa. It's not ideal, but at least we don't have to maintain two different intent schemas, so I'd say that's a win.
- Let take a look at few earlier adopters in different industries
- KidsMD is an Alexa skill created by Boston Children’s Hospital which used Thermia.io, This skill enables users to request health information for common ailments and medication dosing, allowing for more informed decisions. KidsMD is an alexa skill which provides information about common illness and medical dosing. We have other apps like Dr.A.I from HealthTap Inc - which engages with users in an empathetic conversation about your symptoms and immediately translates your symptoms into possible medical explanations that are personalized to your age, gender, possible conditions, medications, and other relevant aspects of your health and well being Health Care Genius - providing easy-to-understand explanations of common healthcare related questions Alexa diabetes challenge – 125k – Sugarpod from Wellpepper - Sugarpod is a comprehensive diabetes care plan solution that provides tailored tasks based on patient preferences.
- Capital One has developed apps for Alexa and Cortana, and British bank Santander lets customers make payments via voice in its iPhone app. UBS wealth-management clients in Europe can ask Alexa for the chief investment office’s answers to financial and economic questions JP Morgan about the target price or tear sheet of a company. You can also ask about the bio data of an analyst or the latest research report published by an analyst Gia from Emagia is a competiror for alexa in financial domain. - ON Financial operations
- Alexa skill developed for the City of Los Angeles offers information about public events, and the city plans to connect 311 services to the skill in the future. Mississippi and Utah are also having skills for Alexa, and at the federal level, the GSA’s Emerging Citizen Technology program is exploring solutions for making government services available via digital assistants. RTG dashboard – Govt of Andhrapradesh - provides information in areas of development and districts.
- Hyundai Blue Link, Ford was early to voice in 2007 with the launch of Sync, a communications and entertainment system that lets users make phone calls and control music. The company predicts that “nearly 90 percent of all new vehicles will have [voice recognition] onboard by 2022 With the rise of self-driving cards, auto makers are going to make use of the voice technology to add more and more functions to the voice applications.
- If you go into AIS shop you will be greeting by Robots – voice technology (alexa)
- Announcements from Google about Google Assistant and Google Home indicate Google’s search experience is transitioning from a mobile search experience to a Voice First experience. Voice will play a huge role in changing the face of search, for both organic and paid traffic We are likely moving from a ‘mobile first’ to a ‘voice first’ future. Voice is going to stay and the question is are we prepared to adopt.