SlideShare a Scribd company logo
Group 5

THEATRE
OF RETAIL
BEEN THERE
DONE THAT
Supplier & Customer relations
BEEN THERE   Marketing & Social Media
DONE THAT    Distribution & Logistics
             Shopping Experience
             Mobile Payment
AGENDA:
AGENDA:   Wallet or Phone
          Payment Situations
          Public Opinion
          Consequences
          The Future
CASH ISN’T KING
OR
PAYMENT
SITUATIONS
PAYMENT      Quick Payments
             Friend to Friend

SITUATIONS   App Payments
             Mobile Bills
QUICK PAYMENTS
 NFC (NEAR FIELD COMMUNICATION)
FRIEND TO FRIEND
     PAYPAL (BUMP TECHNOLOGY)
FRIEND TO FRIEND
     PAYPAL (BUMP TECHNOLOGY)
FRIEND TO FRIEND
     PAYPAL (BUMP TECHNOLOGY)
APP BASED PAYMENTS
   WAP (WIRELESS APPLICATION PROTOCOL)
APP BASED PAYMENTS
   WAP (WIRELESS APPLICATION PROTOCOL)
MOBILE BILLINGS
  DOB (DIRECT OPERATOR BILLING)
MOBILE BILLINGS
  DOB (DIRECT OPERATOR BILLING)
THE PUBLIC OPINION
CASH KORTET
     1997 2004
“I won’t learn to pay with my mobile,
                       I’m gonna die soon anyway”


Bror Ahlström, Age 73
“I would love to pay with my mobile device,
                    and I don’t mind if cash dissapeared.”


Magnus Grandberg, Age 22
“I think it sucks, if cash dissapear,
                   I don’t give a fuck about technology.”


Åke Laghammer, Age 49
“I still need my son to help me send an sms.
                       So pay with my phone?!..I doubt it.”


Maj Britt Rossquist, Age 49
“Things will change and I will,
                     be a part of the change from day one.”


Gudrun Andersson, Age 52
THE CONSEQUENCES
THE CONSEQUENCES


The Consumer
THE CONSEQUENCES


The Consumer
The Retailer
THE CONSEQUENCES


The Consumer
The Retailer
The Society
THE FUTURE
RFID CHIP IMPLANTS
RFID CHIP IMPLANTS
ONE MORE THING
SURVEY


WHO PAID FOR EVERY SINGLE
 ITEM IN THE HYPER CAFÉ?
LET’S FIX THE PROBLEM!
THE- THEATRE OF RETAIL - HYPER ISLAND
GROUP 5
        END.

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Cash isn't king

Editor's Notes

  1. Sandra: welcome to our presentation: We are Group No. 5 - Theatre of Retail.
  2. Sandra: wide area of digital trends within retail. research convinced us that trends in mobile payment was most relevant, and would impact the retail industry the most.
  3. Sandra: read agenda. Because of time constraints we can only scratch the surface of the different payment trends.
  4. Sandra: the weaknesses of traditional payment types obvious. And the role of mobile changes day by day. Daniel will give you an example.
  5. Daniel: What would you rather loose your mobile, or your wallet? If you rather lose your wallet please stand up. (Count the number of standing people and figure out the majority) (Ask why to the people standing up) Mikkel talks about payment situations.
  6. Mikkel: Our research showed that there is a technology for each type of payment situation. We chose to tell you about a few of them. The main benefit for all of them is that they are Easy, fast, secure. Show movie.
  7. Mikkel: e.g. Catching the train. wireless, no transaction, validation, small amount. Works within seconds.
  8. Mikkel: e.g. Catching the train. wireless, no transaction, validation, small amount. Works within seconds.
  9. Mikkel: Another payment is splitting bill.. let’s say I bought a pizza, and you are hungry? Bjørn how would we usually fix that? Bjørn: Problems: netbank transfers, loong account numbers, easy to forget, hard to remind?
  10. Bjørn: Wrap up give word to Jesper.. So Jesper what can you tell us about App Based payments?..
  11. Say Bob here wants to buy a new t-shirt, and its really complicated and slow for him to fill out the credit card information into a web page...
  12. Mobile web payments (WAP) so the solution is the one button purchase throughout an application. But one thing you gotta have in mind when you use these kind of payment methods is that, trust the company that you give your payment information to, check them up and see if its a serious company before you sign up and buy stuff, so you really get what you pay for. These payment methods uses WAP (Wireless Application Protocol) as underlying technology, basically an application is used in a mobile device to make a payment. In other words you just press one button to make a purchase, for example app-store or itunes. You only need to add your personal information once. Borna what do you think? (say it joyful, happy, relaxed and funny)
  13. Borna: Somtimes Bob likes to have his lights turned on, every time he turns it on it will be added to his monthly bill. It would be annoying for him to pay everytime. This is called DOB (Direct operator billing) and is often used for gas, road pricing etc. Now Björn will share some of our research with you.
  14. Björn (Admiralen, Midday, Weekday, housewifes & elderly.)
  15. Public opinion matters, “Cash Kortet”
  16. Björn: Those who are too old.
  17. Björn: those who dares..
  18. Björn: those who don’t
  19. Björn: Those who can’t.
  20. Björn: those who tries Now Borna is gonna talk about the consequences..
  21. Borna: The costumers will get a smarter, faster and more secure payment technology that makes the everyday life easier. Retailers can reduce cost on staff and transactions. Society will aslo benefit as it will improve overall public productivity. A potential drawback is that the consumers might feel that they’re personal integrity is under attack - retailers might  access personal information about their shopping behaviour. Sandra, what can you say about the future..?
  22. Borna: The costumers will get a smarter, faster and more secure payment technology that makes the everyday life easier. Retailers can reduce cost on staff and transactions. Society will aslo benefit as it will improve overall public productivity. A potential drawback is that the consumers might feel that they’re personal integrity is under attack - retailers might  access personal information about their shopping behaviour. Sandra, what can you say about the future..?
  23. Borna: The costumers will get a smarter, faster and more secure payment technology that makes the everyday life easier. Retailers can reduce cost on staff and transactions. Society will aslo benefit as it will improve overall public productivity. A potential drawback is that the consumers might feel that they’re personal integrity is under attack - retailers might  access personal information about their shopping behaviour. Sandra, what can you say about the future..?
  24. Sandra: We found some indications that most future technologies would be RFID based, such as... Example w. Cash Kortet - Died Our research showed that RFID is a potential future trend..
  25. Sandra: RFID Chip implant... 3 out of 6 in our group would want an RFID chip implant. Imagine all the benefit, we got screws in our bodys anyways.
  26. Mikkel: Durring a group meeting, we had an idea how we could contribute with our acquired knowledge in this field? But first we have to do a small survey..
  27. Mikkel: All who paid for every single item, please stand up.
  28. Mikkel: let’s make a smarter payment system that will fix the problem. The technology that we propose is based on paypal bump.
  29. Mikkel: How could we contribute, with our acquired knowledge in this field?