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Mobile
the final frontier
Usage

85%
74%
Non-Whites
trend higher
than general
population for
mobile use

of people ages 18-29 go
online with their phones
of college educated people
are online mobile users

74% african americans
68% hispanics
Mobile-Only User
63%

of American adults go
online with their phones

34%

of the 63% are majority
mobile users

21%
(which is 21% of the
general population)

Trends in Wearable Tech

Internet of Things

Sleep Manager

Tablet

Google Glass

Home Security

the
HUB

Electronic Tattoo
Nike Fuelband

Thermostat

Rumored iWatch

Laptop

Pedometer
Car

Nike iPod Sensor

everything with an interface

Limitations
Almost all of these things need a hub to operate around—that hub is the mobile device.

Sources:
Usage: pewinternet.org/Reports/2012/Mobile-Health/Key-Findings.aspx
Mobile-Only User: pewinternet.org/Reports/2012/Mobile-Health.aspx

icfi.com/interactive

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Infographic: Mobile the Final Frontier

  • 1. Mobile the final frontier Usage 85% 74% Non-Whites trend higher than general population for mobile use of people ages 18-29 go online with their phones of college educated people are online mobile users 74% african americans 68% hispanics Mobile-Only User 63% of American adults go online with their phones 34% of the 63% are majority mobile users 21% (which is 21% of the general population) Trends in Wearable Tech Internet of Things Sleep Manager Tablet Google Glass Home Security the HUB Electronic Tattoo Nike Fuelband Thermostat Rumored iWatch Laptop Pedometer Car Nike iPod Sensor everything with an interface Limitations Almost all of these things need a hub to operate around—that hub is the mobile device. Sources: Usage: pewinternet.org/Reports/2012/Mobile-Health/Key-Findings.aspx Mobile-Only User: pewinternet.org/Reports/2012/Mobile-Health.aspx icfi.com/interactive