Industry Analysis: Smartwatches
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One of my favorite projects from my capstone Management course that I took last semester. Selected one of the hottest new markets around today - Smartwatches - and analyzed the top two competitors in the industry; Galaxy Gear S2 and the Apple Watch
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Industry Analysis: Smartwatches
- 1. Industry Analysis: Smartwatches Team 2: Omega Consulting
- 2. Agenda Brief History of the Industry Issues Analysis of the Environment Recommendations Implementations Summary
- 3. History 1990 • 1st Samsung Smartwatch launched • Huge failure 2010 • Commercialization of Smartwatch 2013 • Intro of Pebble Smartwatch • 3.1M units sold • Sparked other companies 2014 • Intro of Apple Watch 2016 • Top 10 Companies holder >80% of market share
- 4. Market Share Samsung 34% Nike 9% Garmin 8% FitBit 8% Sony 7% Pebble 6% Shanda 4% Mio Alpha 3% Yingqu 2% Casio 1% Other 18% Market Share 2013 Apple 53% Samsung 14% Other 33% Market Share 2016
- 6. • Highly competitive market • Smartphones • Cheaper alternatives • Focus on health/wellness • Fast-growing customer demand • Tech barriers to entry • Dependence on other devices • High Priced • Portability • Customizable • Connects to different devices Strength Weakness ThreatOpportunity SWOTAnalysis
- 7. Porter’s Five Forces Low High
- 8. Recommendations • Increase value to customers • Fitbit acquiring Swimmo Mergers & Acquisitions • Increase device independence • User friendliness • 1st mover Android WiFi on Smartwatch
- 9. Implementations M&As • Firms with synergies and similar resources • Conduct target market research WiFi • R&D in developing technologies • Future standard for smartwatches
- 10. Summary Recommendations M&A firms with synergies WiFi allows for independence Issues Limited Functionality User Friendliness Market Analysis Highly Competitive Barrier to Entry
- 11. Questions?
- 12. Appendix 1: US Wearable Ownership 2015 0% 10% 20% 30% 40% 50% 60% 70% 80% Male Female 18-24 25-35 35-54 55+ <45K 45K-74K 75K-99K 100K Fitness tracker Smart Watch
Editor's Notes
- Joe
- Joe
- Amy The worldwide wearables market leaps 126.9% in the 4th quarter and 171.6% in 2015 -growing popularity of fitness trackers he global Smartwatch market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% during 2014 - 2020.
- Amy
- Amy Price industry average as ~$180 but with the intro of the apple watch the industry average jumped to $300+ the prices are all over the place higher end/ more iconic brands charger a mucher higher price than the industry average ex. samsung charges $250 and apple starts at $350 ex. lower end pebble watch costs ~$90 and many non-branded smart watches costing below $60 Limited Functionality people see it as either a smartwatch that has some cool features that a traditional watch wouldn’t have or a fitness tracker for the fitness and health inclined people Global Growth??
- Jessica S: Portability Customizable Can connect to several different devices W: Not a stand alone device High prices O: Focus on health and wellness Fast-growing consumer awareness and demand Growing rapidly in North America, Western Europe and Asia Advanced tech need to enter market, ensuing sustainable profits for firms currently in the market T: Highly competitive market Smartphones Cheaper alternatives
- Jessica
- Merve &A’s to increase the value to customers Ex. FitBit acquiring Swimmo increased functionality attracting more fitness advocates who are active in more than one sport Increase User Friendlessness Creating a greater independence -use WiFi like the 1st mover Android
- Joe -Include wifi technology into the smartwatch to be able access the internet -
- Joe -Include wifi technology into the smartwatch to be able access the internet -
- Joe
- Amy IDK about this slide