This is a summary of some topline findings from our Q1 2013 report based on the Mobile Strategy and Sophistication Study, conducted in partnership with Kontagent. The study had over 1,300 participants, most of them client side, 60% in management.
Webinar: Econsultancy 2013 Mobile Sophistication and Strategy ReportKontagent
View our webinar with Econsultancy Vice President of Research Stefan Tornquist. He’ll discuss the results of the 2013 Mobile Sophistication and Strategy Study, which examine how global corporations are looking at mobile consumer behaviors, where they’re spending, and why they may be missing the mark. Use these insights to:
- Strengthen your long-term mobile strategy;
- Effectively measure cross-channel behaviors;
- Design more fluid user experiences across screens and devices.
- Don’t be like the two-thirds of business leaders who say they’re not prepared for mobile.
Webinar: Econsultancy 2013 Mobile Sophistication and Strategy ReportKontagent
View our webinar with Econsultancy Vice President of Research Stefan Tornquist. He’ll discuss the results of the 2013 Mobile Sophistication and Strategy Study, which examine how global corporations are looking at mobile consumer behaviors, where they’re spending, and why they may be missing the mark. Use these insights to:
- Strengthen your long-term mobile strategy;
- Effectively measure cross-channel behaviors;
- Design more fluid user experiences across screens and devices.
- Don’t be like the two-thirds of business leaders who say they’re not prepared for mobile.
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...Digiday
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Learn about Nielsen’s solutions for quick and cost-effective mobile brand advertising effectiveness measurement and optimization to help advertisers maximize their mobile ROI and understand how to best take advantage of this growing medium.
Presenter: Jeff Smith, svp, solution marketing and account activation, Nielsen
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Digiday Mobile with Nielsen: Measuring the Effectiveness of Advertising withi...Digiday
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns. Learn about Nielsen’s solutions for quick and cost-effective mobile brand advertising effectiveness measurement and optimization to help advertisers maximize their mobile ROI and understand how to best take advantage of this growing medium.
Presenter: Jeff Smith, svp, solution marketing and account activation, Nielsen
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Optimizing the Evolving Landscape of Mobile Email MarketingMarketingSherpa
Join us on March 20, 2013, at 2:00 p.m. (ET), for a quick, 30-minute webinar – sponsored by BlueHornet. In this session, you will learn:
-How the Ritz-Carlton Destination Club developed targeted mobile landing pages
-How those landing pages then increased lead generation and enhanced the online experience
-How they then developed a strategic mobile campaign based off Web analytics and KPIs to increase average form conversion rates
You'll leave this session knowing the strategy that lead to a 243% in mobile email traffic.
Mob4Hire releases Mobile Apps report from "Global Wireless Satisfaction Surve...Stephen King
In collaboration with Dr. Bob E. Hayes, PhD of Business Over Broadway, Mob4Hire’s 111-country ‘Global Wireless Satisfaction Survey’ reveals the importance of Mobile Apps on the wider ecosystem; especially network operators.
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)Maxwell Hoffmann
Lavacon 2012: see what's new in FrameMaker 11 and FrameMaker 11 Publishing Server. This presentation by Adobe Sr. Product Manager, Kapil Verma (@kapilAdobe) covers the many areas of feature and product improvement in FrameMaker 11. DITA and XML authoring has been made even simpler and more transparent than before. Major improvements like XPath, XQuery, XML Code view and "intelliprompt" for elements and attributes are most welcomed. Even is you are still doing "unstructured" authoring, the ability to generate a hyperlinked parts table from 3D diagrams, in place insertion of styles, improved FIND/CHANGE and more control over customizing your user interface are a huge help. Also find out how tooutput to multiview HTML5 to publish to tablets and mobile devices.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Mobile-Friendly Email: Trends and Best Practices [Webinar with ActOn Software]Litmus
More business prospects are opening email on mobile devices than through traditional webmail on a browser. It’s becoming increasingly imperative to provide the right content, in the right format, at the right time.
Justine Jordan and Janelle Johnson provide an overview of what marketers need to know about making email more mobile-friendly, as well as some simple steps to take in managing email marketing campaigns.
Topics include:
How to make email more mobile friendly
Best practices for mobile email
The future of mobile email
And more!
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Future-proof mobile research: successful survey and panel strategies for the ...Merlien Institute
Future-proof mobile research: successful survey and panel strategies for the mobile revolution
Leslie Townsend - Chief Executive Officer – Kinesis
Revealing the current state of mobile research participation. Discuss the implications of mobile research adoption: what are the advantages and limitations? Identify best practices that enable successful implementation of both mobile (and mixed mode) surveys and panels.
Similar to Mobile strategy and sophistication study for slideshare (20)
Digital Identity: How Marketing is Failing at its Top Priority (Customer Reco...Stefan Tornquist
Slides from a webinar presented with Epsilon / Conversant on a recent Econsultancy study of marketing capability in user identification and personalization.
Healthcare and Digital Transformation - Lessons from the ResearchStefan Tornquist
A 30 minute talk based on survey research conducted in Q4 of 2015 w/Ogilvy CommonHealth on how digital trends are affecting healthcare and healthcare marketing.
This deck takes viewers through the findings of our primary research into the impact of first-party data. We examine what's working for successful data marketers, discuss challenges and offer advice on moving forward.
Top findings in a 2015 research project into global marketing management, customer engagement and customer experience. Based on survey of large ($1B+) companies that manage marketing in at least two languages, with an average over 5.
The study was conducted by Econsultancy in partnership with Lionbridge.
B2B Innovation - New Research on Creating Standard Operating InnovationStefan Tornquist
Innovation is central to the expanding role of marketing within B2B companies. This deck looks at the preliminary findings of a study from Econsultancy and SparksGrove into building the practice of innovation.
My presentation from The Festival of Marketing in London, Q4 2014. Looks at the results of digital personalization, the current state of the art and the powerful argument connecting personalized content with future growth.
From a recent talk about how the nature of the sales and marketing partnership has evolved at leading organizations.
What's the value in an expanded role for marketing that includes customer experience, strategy and product input?
State of Mobile + 7 Ways to approach and improve your mobile marketingStefan Tornquist
Based on recent research, this session looks at the state of mobile marketing investment, mobile as strategic priority and benchmarks in traffic, influence and revenue.
The session also looks at seven ways to improve and optimize companies' mobile success.
Media Growth 2014 - Trends and Benchmarks from the 4th Annual Media Growth Su...Stefan Tornquist
New findings from our 4th annual study of trends in the media industry, conducted with the Jordan Edmiston Group Inc. 80% of the ~350 respondents are at the C-level or in the boardroom, making this a uniquely senior study.
- growth factors
- systemic and internal threats to growth
- acquisition likelihood
- special section on product development
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Speakers
Dan Kimball Stefan Tornquist
CMO VP, Research (U.S.)
Kontagent Econsultancy
In association with Econsultancy @MarketingStefan
3. Study inception and Methodology
• 1,300+ total respondents
• ~250 agencies – they were asked general industry questions,
given their exposure to multiple brands
• ~1,050 clients – 70% have a mobile site/app, etc…the rest were
asked about their plans in mobile
• 60% of total in management, 20% of total senior management
• Good spread across sizes, with ~20% above $1B in revenues
• Lots of industries represented but particularly strong in retail,
gaming, travel, software/tech, financial services
In association with Econsultancy @MarketingStefan
4. Long-Term Mobile Strategy
Mobile first Mobile mainstream
Senior management, marketing and technology work together to 71%
define mobile strategy 45%
70%
Our mobile strategy extends beyond 2013
45%
64%
We track and report on specific KPIs for our mobile apps and/or sites
28%
Our current mobile tactics and activities all tie back to our mobile 71%
strategy 25%
64%
We have a well defined mobile strategy
25%
0%
None of these apply
21%
0% 20% 40% 60% 80%
In association with Econsultancy @MarketingStefan
5. Measuring Cross-Channel Impact
39%
Measuring influence in both directions (mobile app(s) to and
from other channels)
22%
5%
Measuring influence in one direction (mobile app(s) on other
channels)
8%
25%
We plan to measure cross-channel influence w/mobile app(s)
38%
4%
No plans to measure cross-channel influence w/mobile app(s)
10%
Mobile first Mobile mainstream
27%
Doesn't apply to us
22%
0% 20% 40% 60%
In association with Econsultancy @MarketingStefan
6. Mobile Customer Experiences
60%
Mobile website Smartphone app Tablet app
Average isn’t good enough –
consumers consider the
45%
44% average mobile experience to
be pretty poor.
30% 27%
26%
24%
20%
18%
15% 13% 13%
11% 11% 11%
10%
8% 9%
8%
7%
5% 6%
3% 4% 4% 4% 4%
2% 2% 3% 2%
1% 1%
0%
0%
Awful 2 3 4 Average 6 7 8 9 State of the
Art
In association with Econsultancy @MarketingStefan
7. One Design, Many Screens?
Mobile first Mobile mainstream
45% 42%
33%
30%
30% 27%
20%
15% 14%
15% 14%
3% 3%
0%
Experiences are Experiences are quite Experiences have some Almost the same Exactly the same
completely different different differences experiences experience
In association with Econsultancy @MarketingStefan
8. How Often do Companies Use Data When
Making Changes?
Mobile first Mobile mainstream
50%
45%
40%
30%
30% 29%
23%
22%
20% 19%
10% 11%
10% 9%
3%
0%
Always Frequently About half the time Sometimes Never
In association with Econsultancy @MarketingStefan
9. Agency Opinions
100%
15% 15%
19%
27%
Neutral
80%
60%
63% 54% 60% Disagree
54%
40%
Agree
20%
28% 25%
19% 22%
0%
marketing organizations have a strategy generally invested inprograms
Companies have around their mobile measurement and analysis for Most mobile apps and analysis for their mobile sites
Companies have generally investedtheir organizations grasp the impact of their customers' transition to mo
in measurement
In association with Econsultancy @MarketingStefan
10. Spending
Mobile first Mobile mainstream
50%
44%
42%
40%
30% 29%
28%
25%
20%
20%
10%
5%
4% 4%
0%
0%
Significantly increase Increase spending Keep spending the same Reduce spending Significantly reduce
spending somewhat somewhat spending
In association with Econsultancy @MarketingStefan
11. Keys to Success:
Mobile Readiness and Data Savviness
In association with Econsultancy @MarketingStefan
12. Mobile Mainstream
Data Savviness
Mobile Readiness
In association with Econsultancy @MarketingStefan
13. By Industry
Gaming Financial Services Retail Travel
Data Savviness
Mobile Readiness
In association with Econsultancy @MarketingStefan
14. Questions?
@MarketingStefan
In association with Econsultancy @MarketingStefan
Editor's Notes
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?
How do you filter through the noise?Capital infrastructure expenses?Additional staff to manage infrastructure and products?