New findings from our 4th annual study of trends in the media industry, conducted with the Jordan Edmiston Group Inc. 80% of the ~350 respondents are at the C-level or in the boardroom, making this a uniquely senior study.
- growth factors
- systemic and internal threats to growth
- acquisition likelihood
- special section on product development
A new survey of more than 1,000 sales and business development professionals in the UK has revealed almost one in four top-performing sales professionals spend up to two hours a day using social media.
By 2015, IDC forecasts that the mobile worker population will reach 1.3 billion. Unify’s New Way to Work Index revealed insights from research gathered from January to February 2014 from 300 executives in the US, UK and Germany. The research asked about the habits and constructs of successful virtual and remote work teams. Here are 5 things to remember when working on teams to yield results.
http://www.unify.com/
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Evaluating U.S. Consumer’s Propensity for American-Made ProductsBrandwatch
Last fall, Ford announced it will soon move all small car production to Mexico. Several other U.S. auto manufacturers currently produce vehicles outside of the country, but Ford’s announcement sparked a significant amount of backlash, which was fueled by then presidential-nominee Donald Trump’s amplification.
Through this analysis, we will understand how Ford’s decision to move some of its production to Mexico has impacted sentiment & purchase intent toward the automaker. We will also examine how other U.S. auto manufacturers have been impacted by their decision to move production outside of the country. This knowledge will lead us to the final portion of the analysis where we will explore if Americans are becoming more conscious of products made in the U.S. and whether President Trump has had any role in that.
A new survey of more than 1,000 sales and business development professionals in the UK has revealed almost one in four top-performing sales professionals spend up to two hours a day using social media.
By 2015, IDC forecasts that the mobile worker population will reach 1.3 billion. Unify’s New Way to Work Index revealed insights from research gathered from January to February 2014 from 300 executives in the US, UK and Germany. The research asked about the habits and constructs of successful virtual and remote work teams. Here are 5 things to remember when working on teams to yield results.
http://www.unify.com/
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
Evaluating U.S. Consumer’s Propensity for American-Made ProductsBrandwatch
Last fall, Ford announced it will soon move all small car production to Mexico. Several other U.S. auto manufacturers currently produce vehicles outside of the country, but Ford’s announcement sparked a significant amount of backlash, which was fueled by then presidential-nominee Donald Trump’s amplification.
Through this analysis, we will understand how Ford’s decision to move some of its production to Mexico has impacted sentiment & purchase intent toward the automaker. We will also examine how other U.S. auto manufacturers have been impacted by their decision to move production outside of the country. This knowledge will lead us to the final portion of the analysis where we will explore if Americans are becoming more conscious of products made in the U.S. and whether President Trump has had any role in that.
Futurists Insights Series - Warren Whitlock on Collaboration & CommunicationIBM Social Business
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
Vertic's approach for creating solutions that add value to the customer, make you achieve your business objectives, and make you differentiate from the competitors.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Humanizing data in een data-gedreven wereld: behavioural science x data scien...BBPMedia1
Kunnen data en insights teams dezelfde taal spreken? Natuurlijk. Daarvoor moeten ze echter allebei het ‘waarom’ achter gedragsdata begrijpen. Ipsos richt zich speciaal op het terugdringen van churn bij VodafoneZiggo en heeft haar database van klanten en voorspelmodel voor churn gehumaniseerd. Dankzij een emotionele dimensie van motivatie en gedragswetenschappen is het nu mogelijk gepersonaliseerde interventies te bieden aan mensen waarbij een risico op churn bestaat.
Building a Multi-Country Social Media Program (AdTech Singapore)Derek Laney
How do you balance quality and consistency with a need for local authenticity? This session will examine how Shangri-la Hotels offers the highest possible customer experience, as they approach a revamped digital strategy with the assistance of brand stewards Ogilvy Digital. See how they plan to bring personal, local service and know-how with the prestige and polish expected by their loyal customers.
Leave with practical advice on executing regional social programs and getting the most out of your local experts and agency expertise.
Key Takeaways
Developing strong brand pillars that allow for localization
Becoming teachers and enablers
Creating Global/Local systems and processes for marketing and service
There is no doubt that social media is a permanent part of our daily lives. It has blurred the area between work and play to the point where sometimes we are not sure if we are working or socializing. Perhaps sometimes it is one in the same. Quite a few educators have dipped their toes into the water and experimented with using social media to benefit them professionally, but unfortunately many do not stick around long enough to see the long term benefits.
Why are tablets important for your business?
What makes tablets unique?
How to turn a tablet into a workhorse?
Industry examples of productive tablet use
Data driven marketing: wat zijn de kenmerkende verschillen tussen succesvolle...BBPMedia1
Er is steeds meer data beschikbaar, maar waarom lukt het sommige organisaties om dit te gebruiken als motor voor enorme groei terwijl anderen er geen meerwaarde uit weten te halen? Met DVJ Insights hebben we onderzoek gedaan onder 2.000 marketeers in 9 landen, waarin we ze alles gevraagd hebben over Data-Driven Marketing, hoe ze dat toepassen en welke uitdagingen er zijn. In deze presentatie deel ik de belangrijkste inzichten en wat organisaties ervan kunnen leren om succesvoller gebruik te maken van data.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Futurists Insights Series - Warren Whitlock on Collaboration & CommunicationIBM Social Business
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
Vertic's approach for creating solutions that add value to the customer, make you achieve your business objectives, and make you differentiate from the competitors.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Humanizing data in een data-gedreven wereld: behavioural science x data scien...BBPMedia1
Kunnen data en insights teams dezelfde taal spreken? Natuurlijk. Daarvoor moeten ze echter allebei het ‘waarom’ achter gedragsdata begrijpen. Ipsos richt zich speciaal op het terugdringen van churn bij VodafoneZiggo en heeft haar database van klanten en voorspelmodel voor churn gehumaniseerd. Dankzij een emotionele dimensie van motivatie en gedragswetenschappen is het nu mogelijk gepersonaliseerde interventies te bieden aan mensen waarbij een risico op churn bestaat.
Building a Multi-Country Social Media Program (AdTech Singapore)Derek Laney
How do you balance quality and consistency with a need for local authenticity? This session will examine how Shangri-la Hotels offers the highest possible customer experience, as they approach a revamped digital strategy with the assistance of brand stewards Ogilvy Digital. See how they plan to bring personal, local service and know-how with the prestige and polish expected by their loyal customers.
Leave with practical advice on executing regional social programs and getting the most out of your local experts and agency expertise.
Key Takeaways
Developing strong brand pillars that allow for localization
Becoming teachers and enablers
Creating Global/Local systems and processes for marketing and service
There is no doubt that social media is a permanent part of our daily lives. It has blurred the area between work and play to the point where sometimes we are not sure if we are working or socializing. Perhaps sometimes it is one in the same. Quite a few educators have dipped their toes into the water and experimented with using social media to benefit them professionally, but unfortunately many do not stick around long enough to see the long term benefits.
Why are tablets important for your business?
What makes tablets unique?
How to turn a tablet into a workhorse?
Industry examples of productive tablet use
Data driven marketing: wat zijn de kenmerkende verschillen tussen succesvolle...BBPMedia1
Er is steeds meer data beschikbaar, maar waarom lukt het sommige organisaties om dit te gebruiken als motor voor enorme groei terwijl anderen er geen meerwaarde uit weten te halen? Met DVJ Insights hebben we onderzoek gedaan onder 2.000 marketeers in 9 landen, waarin we ze alles gevraagd hebben over Data-Driven Marketing, hoe ze dat toepassen en welke uitdagingen er zijn. In deze presentatie deel ik de belangrijkste inzichten en wat organisaties ervan kunnen leren om succesvoller gebruik te maken van data.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
PART 7RESEARCH REPORTSCHAPTER 21 The Research Report.docxherbertwilson5999
PART 7
RESEARCH REPORTS
CHAPTER 21 The Research Report
Is iTunes in trouble? No, not at all. But share prices for Apple Computer, Inc., dropped 3% during
a period in December 2006 after reports started surfacing in the media about a sharp drop in reve-
nues from the iTunes music download service offered by the company. An article in Britain’s The
Register, for example, described iTunes monthly revenues as ‘‘collapsing’’ by 65% since January
of that year, citing a marketing research report prepared by Forrester Research.
Fortunately for Apple, media reports of the demise of its iTunes music download business were
a bit premature. It turns out that media members had misunderstood data in the report released
by Forrester Research. What the study actually revealed was a leveling off of iTunes downloads,
certainly nothing coming close to a collapse in sales. Not surprisingly, with its market value on
the line, Forrester received a call from a ‘‘clearly upset’’ Apple, and analysts quickly set the record
straight. Since that time, iTunes has gone on to become the top music retailer in the United
States, surpassing Wal-Mart and Best Buy in the spring of 2008, and boasting over 4 billion song
downloads to over 50 million customers.
So what’s the moral of this story? We’re not really sure who deserves more
blame in this situation—the reporters who ran with a story before they fully under-
stood the facts, or the company who released information that could be easily
misunderstood. Having accurate marketing research information is important,
but the job isn’t finished until the results are communicated effectively to
the people who need to act on the information.
Sources: Andrew Orlowski, ‘‘iTunes Sales ‘Collapsing,’’’ The Register, down-
loaded from www.theregister.co.uk/2006/12/11/digital_downloads_flatline/,
December 4, 2008; Antone Gonsalves, ‘‘Research Firm Clarifies: iTunes Sales Are
Not Collapsing,’’ InformationWeek, downloaded from www.informationweek
.com, August 29, 2008; and ‘‘iTunes Store Top Music Retailer in the US,’’
downloaded from www.apple.com/pr/library/2008/04/03itunes.html,
December 4, 2008.
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It doesn’t help much to conduct a near-
flawless research project if you can’t
communicate the research results.
Creating an effective report, whether written
or oral, is a challenging process that takes
considerably more time than many research-
ers seem to budget for the process. Much
knowledge, skill, and attention to detail are
required. Regardless of the sophistication
displayed in other portions of the research
process, the project is a failure if the research
results are not communicated effectively.
In virtually every case, researchers will be
expected to prepare a written report. Much of
the time, theyalsoget topresentanoral report
as well. These reports have .
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...mStoner, Inc.
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
Research in a data-rich world, or faster, cheaper and closer-to- the-moment r...Инга Кныш
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
Similar to Media Growth 2014 - Trends and Benchmarks from the 4th Annual Media Growth Survey (20)
Digital Identity: How Marketing is Failing at its Top Priority (Customer Reco...Stefan Tornquist
Slides from a webinar presented with Epsilon / Conversant on a recent Econsultancy study of marketing capability in user identification and personalization.
Healthcare and Digital Transformation - Lessons from the ResearchStefan Tornquist
A 30 minute talk based on survey research conducted in Q4 of 2015 w/Ogilvy CommonHealth on how digital trends are affecting healthcare and healthcare marketing.
This deck takes viewers through the findings of our primary research into the impact of first-party data. We examine what's working for successful data marketers, discuss challenges and offer advice on moving forward.
Top findings in a 2015 research project into global marketing management, customer engagement and customer experience. Based on survey of large ($1B+) companies that manage marketing in at least two languages, with an average over 5.
The study was conducted by Econsultancy in partnership with Lionbridge.
B2B Innovation - New Research on Creating Standard Operating InnovationStefan Tornquist
Innovation is central to the expanding role of marketing within B2B companies. This deck looks at the preliminary findings of a study from Econsultancy and SparksGrove into building the practice of innovation.
My presentation from The Festival of Marketing in London, Q4 2014. Looks at the results of digital personalization, the current state of the art and the powerful argument connecting personalized content with future growth.
From a recent talk about how the nature of the sales and marketing partnership has evolved at leading organizations.
What's the value in an expanded role for marketing that includes customer experience, strategy and product input?
State of Mobile + 7 Ways to approach and improve your mobile marketingStefan Tornquist
Based on recent research, this session looks at the state of mobile marketing investment, mobile as strategic priority and benchmarks in traffic, influence and revenue.
The session also looks at seven ways to improve and optimize companies' mobile success.
Mobile strategy and sophistication study for slideshareStefan Tornquist
This is a summary of some topline findings from our Q1 2013 report based on the Mobile Strategy and Sophistication Study, conducted in partnership with Kontagent. The study had over 1,300 participants, most of them client side, 60% in management.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
6. The New Normal: Efficient Innovation
51%
…say “Our top selling product in 2017 hasn’t been
invented yet.”
Copyright Econsultancy 2013
Econsultancy.com | 6