coara.co - A lab for corporate innovation and MVP factory for startup founders explains how they create an MVP with lean startup methods.

1. From concept to digital product to market success.
We empower corporates to
innovate and develop faster.

2. We develop digital products.
Our core competence is building functional
software with great focus on outstanding UX and
design. Data architecture, analysis, interfaces and
APIs are in our DNA.

3. Learn, Build, Measure and
learn again... non stop.
Our iterative development cycles are applied by lean startups. Let's build a clear and
awesome MVP. Validate your concept. Rapidly discover if a business model is viable!
Add functionality based on insights from usage data and empathizing with your users.
We don't over-engineer!
startupBuilding like a

4. Corporate
knowledge
Hypothesis
Research
Market
Observation
Experiments
Solution
Our team adds external
perspective and
experience to your idea.
Together we deep-dive
into the market and
identify a clear consumer
need.
We build mock-ups and
prototypes to test a
hypothesis, the market
value and positioning of
your product, and to
create the best user
experience.
Ideation

5. Minimum
Viable
Product
Generate
Prototypes
Improve
Product
Explore
Our core expertise is data
and development of user
friendly software.
We create an awesome
minimum viable product
which is integrated into
your data architecture.
The MVP helps you to
verify your hypothesis and
through iterations
becomes the base for your
future product.
Building

6. Customer
Feedback
Launch Path to
GrowthPivot
A new product only
becomes valuable when it
starts to create traction
(users and revenue).
We know the tricks to get
your product up and
running in the market. We
constantly growth hack
and make improvements
for a better user
experience.
Traction

7. PROJECT PROPOSAL
Ask for your quote

8. Project phases
Product LaunchIdeation Workshop Building MVP
Definition & Ideation Architecture and app flow
Code implementation
Automated CI, Tracking
Testing
Design & Validations
Launch Workshop
Building Traction

9. Gerry Haag
Workshop Facilitation
PREVIOUSLY
GM Marketplace for Amazon Germany and Europe,
VP Operations for Badoo, CEO Barefoot Living,
Director and Board Member Privax. Co-founder of
several companies such as Gourmondo, Dropshop,
etc. Exits with Gourmondo, Lovefilm, Privax, Barefoot
Living, Onlineprinters.
NOW
Co-Founder Mallorca Startups, Board Member
Habitissimo, Pushtec, Cortado, Checkdomain.
Chris Bolz
Startup Architect
PREVIOUSLY
CRM Strategy Consultant for Telefónica,
Orange, Vodafone, Die Mobiliar, Melià Hotel
Group and others. Co-Founder jobMapp and
Coara Solar.
NOW
Co-Founder Mallorca Startups, Founder Coara
Virginia Tejada
UX / UI Desiger
Digital Designer with 13 years experience.
User Experience Research, User Experience Design
and Visual Strategy.
“I'm passionate about identifying problems and
turning them into intuitive interfaces.”
Experience Makers
Fabian Roschig
Launch Captain
Digital Innovation Consultant.
Marketing & PR Specialist. Has
worked for Thomas Cook
Airlines, TUI Travel, Coca Cola,
Kicker Magazine, and others
on strategic innovation
projects and leading market
launches of new products.
Co-Founder Mallorca Startups

10. Requirements gathering
Align the team. Develop functional requirements
for MVP and prioritise features.
Definition & Ideation
Ideation Workshop
Discovery
Review existing materials / pitches. Share different
views of product / goals / users / usage
Problem statement
Narrow down the “problem to be solved” / value
proposition. Identify pains and gains of target customer.
Competitor Analysis / User research
Who is out there?
Business Model Canvas
Creation of a one page business model
Customer Journey
Get into your customer’s shoes: Brand awareness.
Interactions. Become a customer.
Competitor
analysis
Customer
Journey
Discovery
RequirementsIdeation
Business
Model Canvas

11. Branding
Translate your strategy into an identity that speaks to
your audience.
UX/UI Design
Definition of navigation tree and user flow. Design
elements.
Prototypes
Click Dummies and rapid sketches
User Validation
One to one sessions to validate the prototype through a
usability test task.
Optional: Pitch Deck Creation
Design & Validation
Ideation Workshop
Branding
UX/UI Design
User
Validation
Prototypes

13. Typicallyweworkwith2-5peopleonaproject.
Whenaspecificskillisneeded,theexpertgets
addeduntilthejobisdone.Wealwaysthinkfroma
customerperspectiveandcoaraactsasProduct
Manager
Smallandquickdevelopmentteams
BuildingMVP
Continuos
Deployment
Codereview
Sprint
planning Continuos
delivery
Testing
LAYOUER
UI
FRONTEND
UX
BACKEND
COSTUMER

14. We embrace the most powerful stack
Tech Stack
Progressive Web Apps, the
future of web development
| http://dl.coara.co/iqvis-pwa
“ “
Why Progressive Web Apps
will replace native mobile
apps
| https://dl.coara.co/forbes-pwa
“ “
BACKEND
Node JS, Phyton, Go, PM2, Docker, Kubernetes,
Microsoft Azure Active Directory, PassportJS
FRONTEND
Progressive Web Apps (PWA), Angular, Ionic,
React, Hybrid Mobile Apps
API / INTERFACES
REST, GraphQL, XML
DATABASES
PosgreSQL, MongoDB, Elastic Search, Aurora,
Firebase, SPARK
CLOUD SOLUTIONS
Google Cloud/Firebase, Amazon AWS, Microsoft
Azure
BI TOOLS
Tableau, ChartJS

15. All our projects start with a flow chart of all functions and screens. During
development it is contantly updated and reflects the current state of code.
This allows a quick overview and documentation of the project.
Testing, code quality and automation
Coding Principles
TESTING & CODE FORMAT
Automated unit and integration tests to cover at least ~80% of our code.
Automated format control for all code (linter).
Code review by at least one additional developer for all code changes.
ERROR TRACKING
AND BUG FIXINGWe implement sentry runtime error tracking on the server and
client-side - if something is wrong on production we are notified
CONTINUOS INTEGRAYATION
Continuos deployment pipelines to ensure a consistent
environment, independent of developer.
sentry.io
bitbucket.org
eslint.org
sonarqube.org
mochajs.org

16. Launch preparation
Launch Workshop
PR Package
Definition of PR material and target. PR
strategy to contact with newspapers,
blogs, ...
Marketing Package
Marketing material, videos, stories, ...
Social Media Concept
Channels, accounts, style, community
manager
Ad Concept
Ad channels and budgets
Growth Hacks
What are potential growth hacks for your
new product
PR Package
Market
Feedback
Pivot
Growth
Hacks
Social Media
Concept
Maqrketing
Package
Ad Concept

17. Volkswagen Group is piloting a loyalty program
called BONEO. Our task was to create a POS
application for this pilot, which runs on tablets
in selected shops.
The application is built as Progressive Web App
and connected with the Convercus Loyalty
platform.
Customer CaseBONEO Loyalty Program for Volkswagen
Project execution
6 weeks
Project Scope
Design / UX / UI
Architecture
App development
Testing
Roll-out

19. BoB allows travellers to check-in their luggage
in the city center, head straight to the security
screening at the airport and collect their
belongings at destination from the airport’s
carousel.
We led ideation, low-fidelity and final UI of the
release of BoB.io.
Customer Case
BoB traveller startup
Project execution
6 weeks
Project Scope
Research A
Competitor Analysis
User Jorney
Prototyping
User interface

21. Smarter than Amazon Alexa when it comes to
beverage supply and equally connected as the
operational system of Apple. Powered and
leveraged by all Coca-Cola assets (digital and
physical touchpoints). ToBe became the North
Star of the Western European Business Unit in
2018 and several projects have been kicked off
following the ToBe vision.
Fabian was project lead and manager for this
innovation project at Coca Cola.
Customer Case
ToBe Your digital beverage companion
Project execution
18 weeks
Project Scope
Ideation, Concept
Marketing & PR

23. Workshop space
International Topic Weeks
MICE Location
International and local
co-working community
Mallorca Startups Academy
Mansion in Maria de la Salud, Mallorca
Workshop Location

24. Workshop Location
Mansion in Maria de la Salud, Mallorca

25. Be part of the journey
contact@coara.co
Chris Bolz
+49 89 2000 2058
https://coara.co
GET A QUOTE
http://dl.coara.co/gaqc3