Rangga Wiseno outlines his current business model as a digital creative incubator. He provides his educational and work background, including degrees from Bina Nusantara University and experience at Intelfast and Digital Buana. His key activities include design, planning, analysis, development, and presentation. He works with a team of developers and specialists. The value he provides includes mobile/web solutions, backend development, strategic planning, and project management. His current and past customers include Digital Buana, Astra Credit Company, Intelfast, and others.
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My Current Business Model Key Insights
1. My Current Business Model
Rangga Wiseno
rangga.wiseno@gmail.com
Because CVs are too mainstream..
2. 2005 2009 2010
Studied Computer Science at
Bina Nusantara University
(BINUS)
Finished Bachelor s Degree
With GPA 3.3 of 4
2011
Worked as
Technical Consultant
on Intelfast
Client
- Bakrie Sumatra Plantation
(Develop Custom Oracle
Report)
- Astra Credit Company
(Develop Oracle eBusiness
HRMS)
Studied Master of
Information System
also at BINUS
The Big Shift
Change Corporate
paradigm to
Startup
- Fascinated by Startup s
Growth, such as
Google & Facebook
Finished Master s Degree
With GPA 3.6 of 4
Worked as
Software Dev. Head on
Digital Buana
Born
My Current
Business Model
To Be
Continued..
a startup based on
Indonesia
- Start as Content Aggregator
- Pivoted to
Digital Creative Incubator
1987
Still studying
The Story
So Far..
Icons by:
Icons8 – http://www.icons8.com
Custom Icon Design – http://www.customicondesign.com
I m here mate
3. Current Business Model Key Resource
KEY PARTNERS KEY ACTIVITIES
VALUE PROVIDED CUSTOMERS
Design
Plan
Analyze
Present Develop
KEY RESOURCE
CUSTOMER
RELATIONSHIP
Direct Approach
Presentation
Phone Call
CHANNELS
Creative
Business Technology
knowledge
COSTS REVENUES
Adri Awwal
Web Technical Lead,
Social Media Marketeer
LinkedIn: Adri Awwal
Parwanto
Android Developer,
XMPP Specialist
LinkedIn: Parwanto
Heri Wijoyo
Backend Developer,
PHP - NodeJS - Java
LinkedIn: Heri Wijoyo
Eddyson Taniwan
iOS Developer,
Mobile Specialist
LinkedIn: Eddyson Taniwan
Mobile or Web
Solutions
Robust and Scalable
Backend (Database,
API, and CMS)
Creative Strategic
Planning (Business
Model, Portfolio, etc)
Communicative
Story Telling
(Presentation, Flow,
Writings)
Result-oriented Task
Management
(using SCRUM)
Revenue Sharing Friendship
rangga.wiseno@gmail.com
Digital Buana
http: www.digitalbuana.com
Living Cost
Rangga Wiseno
Github (or SVN)
Intelfast
http://www.intelfast.com
Salary + Benefit
$
Stock Option Profit from Project
4. Creative
Business Technology
Business
Development
Management
Software
Development
Software
Quality
Control
System
Analysis
Design Story Telling
Backend
Development
Frontend
Development
Wireframe
(UX
Design)
Data
Modelling
Database
PHP Node
JS
Oracle
MySQL
Mongo
DB
Data
Warehouse
ETL
Design
Java
script
HTML+
CSS
Business
Intelligence
Pentaho
BI Suite
Platform
Setup
Wowza
Kaltura
Presentation
Copy
Writing
Research
Focused
Group
Survey
Portfolio
Management
(Product)
Project
Management
Business
Modelling
Waterfall
(SDLC)
SCRUM
(Agile)
Budgeting
Scope and
Timeline
Testing
White
Box
Black
Box
Graphic
Design
Printed
Design
Business
Process
Engineering
Workflow
Design
(SOP)
Man
Power
Planning
PL/
SQL
My Key Resource is My Knowledge
5. Technology
Software
Development
Software
Quality
Control
System
Analysis
Backend
Development
Frontend
Development
Wireframe
(UX
Design)
Data
Modelling
Database
PHP Node
JS
Oracle
MySQL
Mongo
DB
Data
Warehouse
ETL
Design
Java
script
HTML+
CSS
Business
Intelligence
Pentaho
BI Suite
Platform
Setup
Wowza
Kaltura
Research
Focused
Group
Testing
White
Box
Black
Box
PL/
SQL
My Knowledge
on Technology
My knowledge on Technology mostly ranged on
Software, specialized on Backend Development
both for Web or Mobile Apps.
My favorite views on Technology is
“Never reinvent the wheel”.
That’s why I love open-sourced
solutions, because we can focus
on building things which not been
developed yet; so technology
can continue to progress.
6. Business
Business
Development
Management
Research
Survey
Portfolio
Management
(Product)
Project
Management
Business
Modelling
Waterfall
(SDLC)
SCRUM
(Agile)
Budgeting
Scope and
Timeline
Business
Process
Engineering
Workflow
Design
(SOP)
Man
Power
Planning
My Knowledge
on Business
I started to learn about business on my years at
Binus University as Post-Graduate student.
During those days, I learned much about Finance
(Financial Statement, Cash Flow, Projection, etc)
and Business Process.
Years after that, I started focusing on
Startup Business Model and
Project Management at Digital Buana.
7. Workflow
Design
My Knowledge (SOP)
on Creativity
Design Story Telling
Creative
Wireframe
(UX
Design)
Presentation
Copy
Writing
Graphic
Design
Printed
Design
I started the Creative thinking as a hobby,
from designing T-Shirt into making a 3D
Storybook.
Till now, it became a large part of my daily
life; as I see design as a creative way to
present your ideas with
such simplicity.
To quote from Albert Einstein,
“If you cannot explain it simply,
you don’t understand it well enough.”
8. Current Business Model Key Activities
KEY PARTNERS KEY ACTIVITIES
VALUE PROVIDED CUSTOMERS
Design
Plan
Analyze
Present Develop
KEY RESOURCE
CUSTOMER
RELATIONSHIP
Direct Approach
Presentation
Phone Call
CHANNELS
Creative
Business Technology
knowledge
COSTS REVENUES
Adri Awwal
Web Technical Lead,
Social Media Marketeer
LinkedIn: Adri Awwal
Parwanto
Android Developer,
XMPP Specialist
LinkedIn: Parwanto
Heri Wijoyo
Backend Developer,
PHP - NodeJS - Java
LinkedIn: Heri Wijoyo
Eddyson Taniwan
iOS Developer,
Mobile Specialist
LinkedIn: Eddyson Taniwan
Mobile or Web
Solutions
Robust and Scalable
Backend (Database,
API, and CMS)
Creative Strategic
Planning (Business
Model, Portfolio, etc)
Communicative
Story Telling
(Presentation, Flow,
Writings)
Result-oriented Task
Management
(using SCRUM)
Revenue Sharing Friendship
rangga.wiseno@gmail.com
Digital Buana
http: www.digitalbuana.com
Living Cost
Rangga Wiseno
Github (or SVN)
Intelfast
http://www.intelfast.com
Salary + Benefit
$
Stock Option Profit from Project
9. Budget
Timeline Key Activities - Plan
or how I usually made my plan.
Gather
Requirement
Have
experience? YES
Do Some
Research
Draw the
Bird s Eye view
of Solution
NO
Create Work
Breakdown
Structure
Estimate efforts
and Create
Timeline
Calculate Cost
(Man Hour)
based on Efforts
Detailing the
System Flow
Create API list
and Docs
Data Modelling
(using ERD)
User Experience
(UX) Design
Functional
Design
(Scope)
10. or what I usually do when designing software
Go to Menu
UX Design
Ingest
Key Activities - Design
Business Process
Design
FK customer_id
Data
Modelling
Friends
of Friend
10 KM
20 KM
Reshuffle Button
Go to
Contact List
(Chat Home)
Manage Distribute Analyze
Customized
Player
Embed Code
Manage
Metadata
Transcode
Live Stream or
Upload Video
Analytics
customers customer_devices
PK id
email
enc_password
PK id
phone_number
imei
first_name
last_name
attribute name
11. MySQL
Or
MongoDB
Database
PHP
or
NodeJS
Web Apps
Backend Web
(CMS)
Key Activities - Develop
or what I usually build.
Pentaho Cube
Data Warehouse
Business
Intelligence
ETL Process
Mobile
Apps
Web Service
(API)
Note:
Blue Color means things that I usually build.
The Black Color means I m not expert on that area, and I usually has other team members done it.
12. Data
(Excel)
Charts
Icon
Image Photoshop
Web
Infographic
Diagram
(Visio)
Report
Key Activities - Present
or how I make my presentation.
I mP Rreseeantdy! Presentation
(Powerpoint)
13. Key Activities - Analyze
or how I usually analyze.
Email
Feedback
Review on
Store
Monitor
Install / Uninstall
Rate
Check The
Research Negatives
Testing and
Improve
Ideas Deploy
Survey
Focused
Group
Discussion
Continous
Improvement
14. Current Business Model Customers
KEY PARTNERS KEY ACTIVITIES
VALUE PROVIDED CUSTOMERS
Design
Plan
Analyze
Present Develop
KEY RESOURCE
CUSTOMER
RELATIONSHIP
Direct Approach
Presentation
Phone Call
CHANNELS
Creative
Business Technology
knowledge
COSTS REVENUES
Adri Awwal
Web Technical Lead,
Social Media Marketeer
LinkedIn: Adri Awwal
Parwanto
Android Developer,
XMPP Specialist
LinkedIn: Parwanto
Heri Wijoyo
Backend Developer,
PHP - NodeJS - Java
LinkedIn: Heri Wijoyo
Eddyson Taniwan
iOS Developer,
Mobile Specialist
LinkedIn: Eddyson Taniwan
Mobile or Web
Solutions
Robust and Scalable
Backend (Database,
API, and CMS)
Creative Strategic
Planning (Business
Model, Portfolio, etc)
Communicative
Story Telling
(Presentation, Flow,
Writings)
Result-oriented Task
Management
(using SCRUM)
Revenue Sharing Friendship
rangga.wiseno@gmail.com
Digital Buana
http: www.digitalbuana.com
Living Cost
Rangga Wiseno
Github (or SVN)
Intelfast
http://www.intelfast.com
Salary + Benefit
$
Stock Option Profit from Project
15. User
Experience
Scalable
Infrastructure
Project Cost and
Solution Presentation
Man Power
Planning
Yogi Hartarto
CEO
Didit Adipratama
COO
ME
Apps Dev.
Bambang Ibenk Head
Art & Design
Irman Satria
Infrastructure
Puri Dewandhi
CMO
Neny Mirzana
Marketing Head
Gia Yuvianto
CFO - HR - GA
Herru Soleh
HRD Head
Direct
Assignment
Heri
COO
ME
Technical
Consultant
Delegate
Project
Delegate
Task or
Project
Daniel Gunawan
IT Deputi Head
Application Development Head
Digital Buana
Technical Consultant
Astra Credit Company
HR Management System Project
Technical Consultant
Intelfast
Bakrie Sumatra Plantation Project
2010 2011
Budi Pranoto
HRMS Head
Sri Mardiyana
HRMS Analyst
Ninil Wijanarko
Business Dev.
Direct
Assignment
NOW
My Current and Past Customers
16. Current Business Model Value Provided
KEY PARTNERS KEY ACTIVITIES
VALUE PROVIDED CUSTOMERS
Design
Plan
Analyze
Present Develop
KEY RESOURCE
CUSTOMER
RELATIONSHIP
Direct Approach
Presentation
Phone Call
CHANNELS
Creative
Business Technology
knowledge
COSTS REVENUES
Adri Awwal
Web Technical Lead,
Social Media Marketeer
LinkedIn: Adri Awwal
Parwanto
Android Developer,
XMPP Specialist
LinkedIn: Parwanto
Heri Wijoyo
Backend Developer,
PHP - NodeJS - Java
LinkedIn: Heri Wijoyo
Eddyson Taniwan
iOS Developer,
Mobile Specialist
LinkedIn: Eddyson Taniwan
Mobile or Web
Solutions
Robust and Scalable
Backend (Database,
API, and CMS)
Creative Strategic
Planning (Business
Model, Portfolio, etc)
Communicative
Story Telling
(Presentation, Flow,
Writings)
Result-oriented Task
Management
(using SCRUM)
Revenue Sharing Friendship
rangga.wiseno@gmail.com
Digital Buana
http: www.digitalbuana.com
Living Cost
Rangga Wiseno
Github (or SVN)
Intelfast
http://www.intelfast.com
Salary + Benefit
$
Stock Option Profit from Project
17. Oracle
Report
Developer
Role
Reporting
System
Developer
Bakrie
Sumatra
Plantation
Finance Reconcile
System
Past Project and Its Core Technology
Role
HRMS
Developer
Oracle
Form
Developer
JUN JAN
Value Delivered
Facebook Paypal
Role
Backend
Developer &
Lead
MAR
Astra Credit
Company
Human Resource
Management
System
Oracle
eBusiness
Suite
PL/SQL
Oracle 10g
Database
ASP
Digital Buana
Online Video
Platform
PHP
MySQL
Role
Backend
Developer &
Lead
MetroTV &
Antara News
Mobile Apps
OCT
Wowza
Role
System
Architect
Digital Buana
Live Streaming
Platform
NOV
Pentaho
Kaltura
THESIS
Data Mining
& Machine
Learning
OCT
XMPP
Role
Product
Manager
Oracle
Data
Miner
Oracle
Warehouse
Builder
Digital Buana
Core Chat
Platform
OCT
Airtime
Role
Product
Manager
Digital Buana
Radio
Management
Platform
FEB
API
Icecast
2010 2011 2012 2013 2014
18. Please, do not hesitate to talk to me about:
Business
Opportunities
Job
Startup
Ideas
Opportunities
using these accounts:
rangga.wiseno@gmail.com Rangga Wiseno @RanggaWiseno